LiveRamp Achieves the New AWS Advertising and Marketing Technology Competency
30 Novembre 2023 - 2:30PM
Business Wire
LiveRamp (NYSE: RAMP) announced today it has achieved the Amazon
Web Services (AWS) Advertising and Marketing Technology Competency
in the category of Privacy-Enhanced Data Collaboration. Achieving
the AWS Advertising and Marketing Technology Competency recognizes
LiveRamp for its expertise in providing customers with software
solutions that empower advertisers and marketers to accelerate
workloads with enhanced identity, connectivity, measurement, and
data collaboration capabilities.
As advertisers and marketers look to leverage the cloud to
innovate and lean into digital transformation, they are
increasingly in need of partners with services and solutions that
are purpose-built to meet their needs. AWS Advertising and
Marketing Technology Competency Partners provide customers -
including advertising agencies, marketers, publishers, advertising
and marketing technology providers, and analytics service providers
- with AWS validated solutions and services that help accelerate
their advertising and marketing transformation.
LiveRamp’s embedded solutions, powered by AWS, allow data
professionals at brands, publishers, media companies, and platforms
to maximize the value of their first-party data directly from
within their cloud environment:
- Enterprise Identity - LiveRamp helps clients build a
strong, enterprise identity foundation in AWS by unifying
cross-channel customer touchpoints on a common identifier that is
supported by hundreds of media partners through Amazon Data
Exchange (ADX Marketplace)
- Activation, Measurement and Ecosystem Connectivity -
Clients can resolve their data to RampID™, LiveRamp’s
privacy-centric identifier for connecting the digital ecosystem, to
support more impactful audience modeling and planning, powerful
activation, and comprehensive media measurement and analytics
- Flexible and Privacy-Focused Data Collaboration -
LiveRamp’s identity solutions increase the volume and accuracy of
data connections between partner engagements when collaborating in
AWS Clean Rooms
Achieving the AWS Advertising and Marketing Technology
Competency differentiates LiveRamp in the AWS Partner Network (APN)
with demonstrated technical proficiency and proven customer success
in running cloud solutions on AWS for the advertising and marketing
industry.
To achieve the AWS Advertising and Marketing Technology
Competency, AWS Partners must undergo a rigorous technical
validation by AWS solution architects and have verified customer
references.
“It’s an honor to achieve the AWS Advertising and Marketing
Technology Competency in Privacy-Enhanced Data Collaboration,” said
Noel McMichael, VP of Commercial Cloud at LiveRamp. “AWS is a
valued collaborator that shares our commitment to delivering
future-ready solutions for global companies. We look forward to
expanding our work with AWS to help even more businesses accelerate
innovation using identity-powered workflows.”
AWS is enabling scalable, flexible, and cost-effective solutions
from startups to global enterprises. To support the seamless
integration and deployment of these solutions, the AWS Competency
Program helps customers identify which AWS Partner solutions and
services are powered by AWS for specific industry use cases.
Explore the AWS Partner solutions and/or services offered in AWS
Data Exchange, AWS Marketplace, or APN Partners, including
LiveRamp.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the
world’s most innovative companies. A groundbreaking leader in
consumer privacy, data ethics, and foundational identity, LiveRamp
is setting the new standard for building a connected customer view
with unmatched clarity and context while protecting precious brand
and consumer trust. LiveRamp offers complete flexibility to
collaborate wherever data lives to support the widest range of data
collaboration use cases—within organizations, between brands, and
across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and
tech giants to banks, retailers, and healthcare leaders turn to
LiveRamp to build enduring brand and business value by deepening
customer engagement and loyalty, activating new partnerships, and
maximizing the value of their first-party data while staying on the
forefront of rapidly evolving compliance and privacy requirements.
LiveRamp is based in San Francisco, California, with offices
worldwide. Learn more at LiveRamp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231130994785/en/
Michelle Millsap PR@liveramp.com
LiveRamp (NYSE:RAMP)
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