On its pursuit to transform a vacation of a lifetime into a
lifetime of vacations, Royal Caribbean Group takes another step
forward in enhancing its guest experience and rewarding guests
across its ecosystem of vacation experiences
MIAMI, May 30, 2024 /PRNewswire/ -- Royal Caribbean
Group (NYSE: RCL) announced today that loyalty members from its
three wholly-owned brands – Royal Caribbean International,
Celebrity Cruises and Silversea – will attain equivalent tier
status on any one of its brands. This shared status adds to
members' existing benefits and unlocks new ways to see the world,
with more than 50 incredible ships sailing to nearly 1,000
destinations across all seven continents.
Now, loyalty members have another reason to experience all Royal
Caribbean Group has to offer, with a product to meet them for each
of life's moments. As the first major cruise company to offer
loyalty status matching across its core brands, the Royal Caribbean
Group Loyalty Status Match program allows members of Royal
Caribbean's Crown & Anchor Society, Celebrity Cruises'
Captain's Club and Silversea's Venetian Society to enjoy reciprocal
tier status no matter which brand they sail with.
Royal Caribbean Group's industry-leading portfolio offers
everything one could want in a vacation, including land-based
vacation experiences through Perfect Day at CocoCay and Royal Beach
Club collection, and its cruise brands Royal Caribbean
International delivering thrilling vacations for the
multi-generational and contemporary market, Celebrity Cruises
elevating premium travel, and Silversea offering the finest
ultra-luxury and expedition experiences.
"We strive to provide guests with experiences within our
portfolio of brands that meet them for all of life's moments," said
Jason Liberty, president and CEO,
Royal Caribbean Group. "Each of our differentiated brands have
passionate fans who take pride in the status they've achieved
through repeat sailings. In a first for the cruise industry, our
new Loyalty Status Match program rewards guests traveling across
our brands, and this is one more step in our journey of
transforming a vacation of a lifetime into a lifetime of
vacations."
The new program is part of Royal Caribbean Group's ongoing
commitment to deliver the best vacations responsibly. By aligning
its three industry-leading brands and recognizing guest loyalty
across the fleet, the Loyalty Status Match program aims to provide
an unparalleled vacation experience that rewards guests. Program
highlights include:
- Seamless Status Recognition: Members of Crown &
Anchor Society, Captain's Club and Venetian Society are now
eligible to receive one-for-one status match across all three
brands after enrolling in each program.
- Onboard Benefits: When sailing on each sister brand,
guests can enjoy the onboard benefits offered by each brand for
their equivalent tier status.
- Effortless Tier Matching: Guests already enrolled in
multiple loyalty programs will be automatically matched across
brands within 7 days to ensure guests receive their appropriate
loyalty status.
- Enhanced Travel Experience: Status match enables guests
to select from a broader and more diverse range of vacation
experiences and destinations.
Now, loyalty members can be status matched for upcoming travel
on a sister brand. For example, a Venetian Society member with 250
VS Days and an upcoming sailing on Celebrity Cruises can enroll in
Captain's Club, which would give them Elite status once their
loyalty accounts are connected.
The applicable terms and conditions are also changing to make
clear how member data will be shared across the various loyalty
programs and highlight other important legal terms. Please refer to
the updated loyalty program terms and conditions for full details.
Loyalty Status Match program terms also apply.
New benefits onboard for members who have their status matched
will begin with sailings departing on June
5, 2024.
For more information on Royal Caribbean Group and its brands or
to learn more about the Loyalty Status Match program, please visit
www.royalcaribbeangroup.com.
About Royal Caribbean Group
Royal Caribbean Group
(NYSE: RCL) is a vacation industry leader with a global fleet of 66
ships across its five brands traveling to approximately 1,000
destinations. With a mission to deliver the best vacations
responsibly, Royal Caribbean Group serves millions of guests each
year through its portfolio of best-in-class brands, including Royal
Caribbean International, Celebrity Cruises, and Silversea; and
expanding portfolio of land-based vacation experiences through
Perfect Day at CocoCay and Royal Beach Club collection. The company
also owns 50% of a joint venture that operates TUI Cruises and
Hapag-Lloyd Cruises. With a rich history of innovating, Royal
Caribbean Group continually delivers exciting new products and
guest experiences that help shape the future of leisure travel.
Learn more at www.royalcaribbeangroup.com or
www.rclinvestor.com.
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