MIAMI, Jan. 28,
2025 /PRNewswire/ -- Celebrity Cruises will usher in
a new era in river cruising with Celebrity River Cruises, a premium
river cruise vacation that will begin taking bookings this year.
The brand has signed an initial order for 10 transformative ships
that will take guests to historic cities on the world's most iconic
rivers, launching in Europe.
Celebrity Cruises will bring the elevated design and sophistication
of the Edge Series ocean ships to the river. When you combine that
with the brand's signature hospitality and unique itinerary
offerings, Celebrity River Cruises will deliver unforgettable
experiences – The Celebrity Way.
"We're thrilled to announce our entry into the river cruise
market through our Celebrity Cruises premium travel brand.
Our guests and travel partners should expect us to do what we do
best – innovate and elevate the river cruise experience as we meet
the growing demand for intimate, culturally enriching travel
experiences," said Jason Liberty,
president and CEO, Royal Caribbean Group. "With about half of our
guests having experienced or intending to vacation on a river
cruise, we know they will enjoy Celebrity's elevated offering on
the river. By leveraging our valuable loyalty programs across our
three brands, we will deepen customer engagement and further our
ability to keep guests within our ecosystem of vacation offerings.
We are the best in the world at delivering the vacation of a
lifetime, and this is the latest example of how we are building the
capabilities to deliver a lifetime of vacations."
Celebrity River Cruises is a natural extension of Celebrity's
premium offering that will bring its unique service-first approach
to the river. Guests will get the keys to sail through the heart of
culturally and historically significant cities, experience locally
inspired cuisine and unique shore experiences – The Celebrity Way.
With ships that will give guests 360 degrees of breathtaking views,
every moment will be designed to immerse guests in the beauty of
the journey.
"Celebrity River Cruises will bring the quality and
sophistication of our Edge Series ocean ships to the most iconic
rivers, starting with Europe,"
added Laura Hodges Bethge,
president, Celebrity Cruises. "We've redefined travel on the ocean
with our best-in-class hospitality, award-winning food and beverage
experiences, and elevated design and style. We are thrilled to
bring these experiences to the river and combine them with
authentic, destination-rich itineraries that will give our guests
an experience unlike any other."
This morning, Royal Caribbean Group (NYSE: RCCL) today reported
its 2024 financial results and announced the launch of Celebrity
River Cruises. Click here to access the release.
More information about Celebrity River Cruises, including
booking opportunities, destinations, fleet size and ship details,
excursions and more, will be announced in the coming months. Go
to CelebrityCruises.com and sign up to receive information
first and follow on social media @CelebrityCruises.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience
across their fleet of ships traveling to nearly 300 destinations
across more than 70 countries spanning all seven continents.
Uniquely offering the intimate feel and thoughtful service of small
ships, with the variety and excitement of bigger ones -- guests can
explore the world or get away from it for a little while. With
every detail elevated beyond expectations, guests will never want
to vacation any other way. An industry pioneer for more
than 35 years, each Celebrity vacation offers experiences you
won't find anywhere else aboard ships which continue to shatter
industry expectations with the highly anticipated Celebrity Xcel
arriving Fall 2025. Celebrity Cruises is headquartered in
Miami and is one of five cruise
brands owned by Royal Caribbean Group (NYSE: RCL). Visit
celebritycruises.com for more information, and connect with us
on Instagram, Facebook or LinkedIn.
About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader
with a global fleet of 66 ships across its five brands traveling to
approximately 1,000 destinations. With a mission to deliver the
best vacations responsibly, Royal Caribbean Group serves millions
of guests each year through its portfolio of best-in-class brands,
including Royal Caribbean International, Celebrity Cruises, and
Silversea; and expanding portfolio of land-based vacation
experiences through Perfect Day at CocoCay and Royal Beach Club
collection. The company also owns 50% of a joint venture that
operates TUI Cruises and Hapag-Lloyd Cruises. With a rich history
of innovating, Royal Caribbean Group continually delivers exciting
new products and guest experiences that help shape the future of
leisure travel. Learn more
at royalcaribbeangroup.com or rclinvestor.com.
Cautionary Statement Concerning Forward-Looking Statements
Certain statements in this press release relating to, among
other things, expectations on timing and demand for river cruising
offerings and future orders of river cruise ships constitute
forward-looking statements under the Private Securities Litigation
Reform Act of 1995. Words such as "anticipate," "will," and similar
expressions are intended to help identify forward-looking
statements. Forward-looking statements reflect management's current
expectations, are based on judgments, are inherently uncertain and
are subject to risks, uncertainties and other factors, which could
cause our actual results, performance or achievements to differ
materially from the future results, performance or achievements
expressed or implied in those forward-looking statements. Examples
of these risks, uncertainties and other factors include, but are
not limited to, those included under the caption "Risk Factors" in
our most recent annual report on Form 10-K, as well as our other
filings with the SEC, copies of which may be obtained by visiting
our Investor Relations website at www.rclinvestor.com or the SEC's
website at www.sec.gov. Undue reliance should not be placed on the
forward-looking statements in this release, which are based on
information available to us on the date hereof. We undertake no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
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SOURCE Celebrity Cruises
