The Iconic Downtown Destination is Reimagined with
Polished Design, Elevated Guest Rooms, a Vibrant New Bar, and Bold
Restaurant Concepts Inspired by the Brand's Revitalized Culinary
Vision
BETHESDA, Md., Jan. 23,
2025 /PRNewswire/ -- W Hotels, part of Marriott
Bonvoy's portfolio of over 30 hotel brands, and Opry Entertainment
Group, a subsidiary of Ryman Hospitality Properties, Inc., proudly
announces the completion of a multi-million-dollar transformation
of W Austin, the city's
cultural hub for curious and free-spirited travelers. This new
chapter for W Austin is marked by
detail-driven design and elevated service, and will introduce the
all-new restaurant concept, Serenade American Brasserie, 2nd &
Roast coffee shop, Blue Room cocktail bar, along with a reimagined
Living Room, and fully redesigned guest rooms. This new era
reinvigorates the downtown staple and enhances its status as a
premier destination that beautifully melds Austin's urban energy with its natural
allure.
"W Austin embodies our
signature, unconventional approach to luxury, offering an
experience as vibrant as the city itself," said George Fleck, Senior Vice President and
Brand Leader, W Hotels. "Known
as the 'Live Music Capital of the World,' Austin has long been a pinnacle in the music
scene, and W Austin captures that
energy, mirroring our brand's shared passion for music and
celebrating both emerging and established artists."
W Austin stands as a testament
to the city's dual legacy, highlighting both its revered status as
the Live Music Capital of the World and its breathtaking natural
landscapes. This transformation goes beyond simple upgrades; it has
crafted an innovative hospitality experience that intricately
weaves Austin's dynamic culture
with world-class amenities.
The Living Room redefines the hotel lobby experience,
constantly evolving with the city's rhythm. The centerpiece is a
stunning gold bar inspired by the fluid lines of a trumpet,
creating a venue that shifts from a tranquil daytime retreat to a
bustling center for nightlife, featuring performances by
Austin's emerging and established
musical artists expertly selected by the hotel's Music Curator. The
Living Room serves as the heart of W
Austin, inviting guests to congregate and connect.
The 251 stylishly designed guest rooms, including 32 suites, at
W Austin offer an immersive
journey into the city's spirit. The rooms have been fully
redesigned with rich textures and bold colors that capture
Austin's live music scene and the
serene beauty of the city's natural surroundings. Drawing
inspiration from the sweeping views of Lady Bird Lake and its lush
tree-lined shores, guests can relax in their rooms, where deep
shades of green adorn all the walls and natural materials, like
real hardwood floors, create an inviting atmosphere. Inspired by
its Block 21 counterpart, ACL Live, music fans will notice concert
photography by renowned Austin City Limits photographer,
Scott Newton, grace the walls.
Premium amenities, including Nespresso machines, Marshall Bluetooth
speakers, luxurious Frette robes, and Davines bath products ensure
an unparalleled guest experience.
Four of the 32 premium suites boast two bedrooms and bathrooms
in addition to the separate living rooms, including Penthouse I,
the largest suite in downtown Austin. This luxury suite offers panoramic
views of Lady Bird Lake and the Austin skyline, a marble-clad bathroom with
large soaking tub, a wet bar, and a separate service entrance –
perfect for catered social gatherings at the large dining
table.
"From the beginning, Opry Entertainment Group aimed to integrate
Block 21's unique assets to create a music-centric entertainment
hub for locals and visitors alike," said Mark Fioravanti, President and CEO of Ryman
Hospitality Properties. "With our investment, the redesign of
W Austin creates a seamless
connection to our adjacent ACL Live at the Moody Theater, and it is
incredibly rewarding to see the bold vision of W Hotels come to
life in ways that are authentic to Austin."
Whether Austinites and travelers are stopping by before their
morning run at Lady Bird Lake or looking for an afternoon
pick-me-up the hotel's all-new 2nd & Roast coffee shop
will feature coffee and espresso from local Austin roaster, Medici, alongside chef-crafted
bites and pastries.
Blue Room, the hotel's exclusive by-reservation cocktail
bar, boasts luxurious midnight blue decor elements with accents of
gold and natural wood. This hidden gem offers a seating-only
experience where Austin's finest
mixologists craft both classic and custom signature cocktails,
including the Desert Wish and NOLA, allowing guests to unwind in an
elevated urban hideaway.
At Serenade American Brasserie, the hotel's newest
culinary venture, Chef de Cuisine Johnny
Ray Stinebaugh skillfully blends Texan flavors with classic
brasserie techniques. The menu highlights local ingredients and
features a carefully curated drink selection that enhances the
dining experience. Standout offerings include the Duck Confit,
featuring a variety of Texas-grown
root vegetables alongside a classic duck preparation, and the Blue
Crab Benedict, highlighting Texas Gulf crab atop griddled corn
cakes, poached eggs, and hollandaise.
"Historically Austin has always been a hub for live music,
trailblazers, and a bohemian lifestyle, and we wanted to reflect
that through this hotel's unique design," said Joanna McCreary, General Manager, W Austin. "Our goal is to continue being
an iconic nexus where both locals and guests alike can come
together to celebrate the energy of Austin – whether that be enjoying a meal on
Serenade's patio under the gaze of the Willie Nelson statue,
listening to live music in Living Room, or simply interacting with
our talent providing Whatever/Whenever service during their time at
the hotel."
W Austin is more than a hotel;
it's a gateway to the authentic Austin experience. Nestled next to the iconic
Austin City Limits Live venue in the 2nd Street District and just
two blocks from Lady Bird Lake hike and bike trails, W Austin provides unparalleled access to the
city's spirited culture.
To book a room or make a reservation, visit W Austin's website and follow along on
Instagram and Facebook.
ABOUT W HOTELS
Born from the social electricity of New
York City, W Hotels has been at the forefront of lifestyle
hospitality for over two decades. With nearly 70 destinations
around the world, the detail-driven design, signature
Whatever/Whenever service, and buzzing Living Rooms cultivate
experiences of social connectivity. Each location brings together
the magnetic energy of W Hotels and the essence of local culture,
creating spaces for new perspectives and a freedom of
self-expression. W Hotels is currently undergoing a multi-year
brand evolution, to meet the needs of today's guest and deliver a
new generation of luxury lifestyle experiences. For more
information on W Hotels, visit w-hotels.com and stay connected
on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud
to participate in Marriott Bonvoy®, the global travel
program from Marriott International. The program offers members an
extraordinary portfolio of global brands, exclusive experiences on
Marriott Bonvoy Moments and unparalleled benefits including
complimentary nights and Elite status recognition. To enroll for
free or for more information about the program, visit
MarriottBonvoy.marriott.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy's extraordinary
portfolio offers renowned hospitality in the most memorable
destinations in the world, with more than 30 brands that are
tailored to every type of journey. From The Ritz-Carlton and St.
Regis to W Hotels and more, Marriott Bonvoy has more luxury
offerings than any other travel program. Members can earn points
for stays at hotels and resorts, including all-inclusive resorts
and premium home rentals, and through everyday purchases with
co-branded credit cards. Members can redeem their points for
experiences including future stays, Marriott Bonvoy Moments™, or
through partners for luxurious products from Marriott Bonvoy
Boutiques®. To enroll for free or for more information about
Marriott Bonvoy, visit marriottbonvoy.com.
ABOUT OPRY ENTERTAINMENT
Rooted in the
unparalleled country music history of the Grand Ole Opry, Opry Entertainment
Group produces multi-platform entertainment experiences through its
growing portfolio of entertainment venues, including the
world-famous Grand Ole
Opry, the iconic Ryman Auditorium,
WSM Radio, the Blake Shelton-inspired Ole Red
brand, Austin City Limits Live, and Category 10, the Luke
Combs-inspired new multi-experiential live music venue, bar and
restaurant in downtown Nashville.
Through concerts, tours, music-inspired restaurants, retail,
publishing, digital content, and more, Opry
Entertainment Group connects millions of music fans to the
artists they love through experiences they'll never forget.
Opry Entertainment Group is a subsidiary of Ryman
Hospitality Properties, Inc. (NYSE:
RHP).
ABOUT BLOCK 21
Completed in 2010, Block 21 is the
shopping and cultural center of Austin's 2nd Street District. The 37-story
building features an entire city block of mixed-use development
including the W Austin Hotel & Residences. W Austin Residences
feature 159 condominiums and the W Austin Hotel offers 251
guestrooms. Block 21 is also the home of Austin City Limits Live at
the Moody Theater with a seating capacity of 2,750. The rest of
Block 21 is rounded out by 40,000 square feet of office and 18,000
square feet of shops, including Starbucks and Urban Outfitters. W
Austin Hotel & Residences is certified LEED Silver.
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SOURCE Marriott International, Inc.
