Next-generation retailer and fashion
brand REVOLVE takes to the desert this spring for its annual
star-studded, immersive Desert Mirage experience
LOS
ANGELES, March 10, 2025 /PRNewswire/ --
REVOLVE, the cutting-edge fashion destination for the
next-generation consumer, announces the return of its 8th Annual
REVOLVE Festival. This highly anticipated weekend-long
experience will transport guests into a Desert Mirage - a chic
fusion of chrome and organic elements, reflecting the desert's
beauty in a bold yet serene landscape. The festival will bring
together top talent, influencers, and leading brands for an
unparalleled celebration of fashion, music, and immersive
activations.
The weekend kicks off on Thursday,
April 10 in style with an exclusive FWRD Dinner
at the renowned Mister Parker, hosted by REVOLVE Group
Co-Founder and Co-CEO Michael Mente
and Chief Brand Officer,
Raissa Gerona. The festivities
continue with exclusive events, including a golf outing hosted by
NBA legend Dwyane Wade, followed by the annual
REVOLVE pool party hosted by Kylie
Jenner's Sprinter Vodka Soda.
The main event, REVOLVE Festival, a marquee event during
festival season, takes place on Saturday,
April 12, at a stunning new location in Thermal, California. As a cultural centerpiece
of the weekend, REVOLVE Festival sets the standard for
music, fashion, and lifestyle, drawing the most influential names
in entertainment, fashion, and social media. This year's theme,
Desert Mirage, comes to life through captivating visual elements
and striking design, creating an experience like no other. The day
will feature a lineup of must-see performances, dynamic brand
activations, and exclusive experiences that define the pinnacle of
festival culture.
Guests will explore activations and interactive installations by
leading fashion and lifestyle brands from REVOLVE and
FWRD, along with curated VIP experiences that redefine
festival luxury. Meanwhile, customers can shop the curated festival
collection in The REVOLVE Festival Shop at
REVOLVE.com, available now through summer. This edit
features styles from brands including Jaded London, Diesel, and Frankies
Bikinis, as well as exclusive capsules from Leslie Amon, Aknvas, and EB
Denim. Shoppers can browse a variety of festival-inspired
themes, from New Western to Desert Raver.
"REVOLVE Festival is our most anticipated event
of the year, setting new standards for experiential marketing and
strengthening our connection with a highly engaged community of
customers, brand partners, and influencers. Our customers look to
us to inspire and curate their wardrobes, and this year, we're
taking it to the next level with a new location, bold design
elements, and exclusive collaborations with some of the best brands
from both REVOLVE and FWRD. From an exciting lineup of performers
to immersive activations, and exclusive product offerings—both at
the festival and through our online Festival Shop—we're driving
deeper brand loyalty and expanding our influence in the market."
- Michael Mente, Co-Founder and
Co-CEO, Revolve Group Inc
REVOLVE Festival has set the standard as the premier
fashion and music destination, drawing A-list celebrities, top-tier
influencers, and industry leaders from around the globe, and is
known for its extensive social media impact with a multitude
of guests and performing artists attending the event in prior
years, including Travis Kelce,
Timothée Chalamet, Hailey Bieber,
Kaia Gerber, Megan Fox, Brooklyn Beckham, Winnie Harlow, Joe
Jonas, Nick Jonas,
Leonardo DiCaprio, Kim Kardashian, Kendall
Jenner, Kylie Jenner, Tobey
Maguire, Sydney Sweeney, Emily
Ratajkowski, Quavo, Nicole Richie,
Joan Smalls, Sophie Turner and many more.
Previous years performers and DJs have included Post Malone,
Jack Harlow, SZA,
Travis Scott, Ice Spice, Migos,
Offset,, A$AP Rocky, 21 Savage, A$AP Ferg, Chance the Rapper, YG,
Snoop Dogg, Tyga, Rick Ross, T-Pain,
Ludacris, Don Toliver, Saweetie, Rae
Sremmurd, SAINt jHN, ScHoolboy Q, 2Chainz and more.
REVOLVE has also partnered with BELLEMINT,
the cutting-edge fashion styling game that seamlessly merges
interactive play with real-world shopping, featuring REVOLVE
and FWRD products. More than just a game, BELLEMINT
lets players style looks with the latest pieces from REVOLVE
and FWRD, bringing their fashion choices to life. To
celebrate, one lucky winner will receive the ultimate VIP
REVOLVE Festival experience. Launching the week of
March 10, the giveaway includes an
exclusive festival getaway plus 20,000 BELLEMINT Gems. Enter
by completing REVOLVE Challenges on BELLEMINT or
sharing on Instagram with the giveaway hashtag. The Grand Prize
includes a VIP REVOLVE Festival experience for two (flights, hotel,
transportation, outfit allowance, glam, swag, and 20,000
BELLEMINT Gems). BELLEMINT is now available for
download globally.
Stay tuned for more details, including exclusive brand
partnerships, full artist lineup, and special guest
appearances.
***This event is invitation-only and
non-transferable. Event details such as location and hours will be
given upon RSVP confirmation only. ***
Press
Contacts:
revolve@walkerdrawas.com
About Revolve Group:
Revolve Group (RVLV) is the
next-generation fashion retailer for Millennial and Generation Z
consumers. As a trusted, premium lifestyle brand, and a go-to
online source for discovery and inspiration, we deliver an engaging
customer experience from a vast yet curated offering of apparel,
footwear, accessories, and beauty styles. Our dynamic platform
connects a deeply engaged community of millions of consumers,
thousands of global fashion influencers, and hundreds of emerging,
established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel and footwear,
accessories, and beauty products from emerging established and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information, visit
www.revolve.com.
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SOURCE Revolve Group, Inc.
