Scotts Miracle-Gro and Standard Register Sign Multi-Year Promotional Marketing Management Agreement
02 Décembre 2014 - 7:24PM
Business Wire
Standard Register (NYSE: SR), a leading provider of workflow,
content and analytics solutions, has been selected as the exclusive
provider of promotional marketing products for The Scotts
Miracle-Gro Company, the world’s leading marketer of branded
consumer lawn and garden products. Under the multi-year agreement,
Standard Register will provide merchandising and creative support,
sourcing services and inventory management, as well as the
development and management of multiple online, e-commerce
solutions.
Standard Register will help Scotts deploy an on-demand strategy
and establish a strategic focus on reduced inventory of promotional
materials for custom orders and site management through a virtual
environment. Leveraging technology platforms to manage Scotts’
promotional marketing activities allows for just-in-time delivery
and significantly reduces the company’s carrying costs, while
allowing for more versatility in which promotional marketing
products they can deploy from a corporate perspective and in the
field.
“Promotional materials have a strategic function within
integrated marketing programs,” said Michael Giachetti, vice
president of promotional marketing, Standard Register. “Our team
closely analyzed both the marketing and sourcing needs of the
promotional marketing process at Scotts, and was able to bring new
ideas to enhance the overall customer experience and differentiate
the brands.”
All promotional marketing activity will be managed through
Standard Register’s digital printing and fulfillment center in
Grove City, Ohio, which is located 30 miles from The Scotts
Miracle-Gro Company’s corporate headquarters in Marysville,
Ohio.
About Standard RegisterStandard Register (NYSE:SR) is
trusted by the world’s leading companies to advance their
reputations and add value to their operations by aligning
communications with corporate standards and priorities. Providing
market-specific insights and a compelling portfolio of workflow,
content and analytics solutions to address the changing business
landscape in healthcare, financial services, manufacturing and
retail markets, Standard Register is the recognized leader in the
management and execution of mission-critical communications. More
information is available at http://www.standardregister.com.
About Scotts Miracle-GroWith more than $2.8 billion in
worldwide sales, The Scotts Miracle-Gro Company is the world's
largest marketer of branded consumer products for lawn and garden
care. The Company's brands are the most recognized in the industry.
In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands
are market-leading in their categories, as is the consumer Roundup®
brand, which is marketed in North America and most of Europe
exclusively by Scotts and owned by Monsanto. In the U.S., we
operate Scotts LawnService®, the second largest residential lawn
care service business. In Europe, the Company's brands include
Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®,
Fertiligène® and Substral®. For additional information, visit
www.scottsmiraclegro.com.
For Standard RegisterInvestor and media contact:Carol Merry,
614-383-1624carol.merry@fahlgren.com
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