AUBURN HILLS, Mich.,
March 21,
2024 /PRNewswire/ --
- FIAT BETA Club rewards select U.S. customers with early
500e deliveries
- Fiat BETA 500e limited series models come with special badging
and bespoke mirror caps with exclusive design characteristics
featuring the new FIAT energy mark
- Program enhances customer-centric pillar of FIAT
brand
- FIAT BETA Club members get early vehicle delivery, gain VIP
access to FIAT events and have a direct line of communication with
the brand
- FIAT BETA Club deliveries start April 1
FIAT has launched the 500e BETA Club as part of the all-electric
city car's arrival in North
America. This unique program rewards loyal FIAT customers
and enthusiasts with the privilege of being among the first to
receive their Fiat 500e battery-electric vehicle (BEV). The program
also provides valuable insights from previous-generation 500e
owners who have experience with a city car and its
benefits.
"FIAT has a loyal and passionate fan base here in the U.S. and
around the world," said Aamir Ahmed,
head of FIAT brand, North America.
"Creating the FIAT BETA program allows us to connect with our fans
to generate a valuable dialogue, contribute to the brand's
customer-centric values, and ultimately build the bond that
connects us all in the global FIAT community."
The FIAT BETA Club was developed to reward enthusiasts with a
unique program to help introduce the first Stellantis BEV in
North America and encourage
valuable insight from customers. As early adopters, FIAT BETA Club
members get a direct line to the brand, where they can share
feedback, gain VIP access to FIAT events and use a dedicated
customer care chat channel. In addition, their 500e all-electric
vehicles feature unique design elements that include bespoke mirror
caps and special badging exclusive to the FIAT BETA Club limited
series.
With nearly 150 miles of range, the 2024 Fiat 500e is at home in
traffic congested environments. Tight parking, stop-and-go
situations and average daily commutes are the perfect use case for
FIAT's all-electric city car. FIAT BETA Club participants are in
areas that allow the 500e to flourish — Los Angeles, Chicago, Austin, Seattle, Miami and others.
The manufacturer's suggested retail price for the 2024 Fiat 500e
starts at $32,500, not including
$1,595 destination, and it is
positioned to take advantage of government tax rebates in
participating states. In addition, every Fiat 500e includes a Level
2 charging wall unit or public charging credits through Free2move
Charge to ease the transition to electrification. Free2move Charge
is Stellantis' 360-degree ecosystem, delivering seamless charging
and energy management to address all electric-vehicle customer
needs.
FIAT BETA Club members will take delivery of their vehicles
beginning April 1. The Fiat 500e is
built at the Mirafiori Assembly Plant in Turin, Italy, and will be available in
Stellantis North America showrooms starting in spring
2024.
FIAT Brand
FIAT brand celebrates 125 years as an
automaker and some things haven't changed. Iconic Italian design
and refinement, plus a fun-to-drive factor, come standard with
every Fiat.
In early 2024, FIAT brand will launch the Fiat 500e, the first
Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in
Europe.
FIAT is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com
Follow FIAT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Fiat brand: www.fiatusa.com
Fiat blog: blog.fiatusa.com
Facebook: www.facebook.com/fiatusa
Instagram: www.instagram.com/fiatusa
Twitter: www.twitter.com/fiatusa or @StellantisNA
YouTube: www.youtube.com/fiatusa or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis