Adventure Awaits for the All-New 2024
Toyota Tacoma
PLANO,
Texas, Feb. 5, 2024 /PRNewswire/ -- Built with
more power than ever before, the all-new 2024 Tacoma is completely
redesigned and reimagined and ready to take on all the action.
Launching today, the "More Power for More Play" campaign highlights
the model 2024 truck's exciting new i-FORCE and i-FORCE MAX
powertrains, rugged capabilities, modern technology and features
that are guaranteed to amplify life's exciting adventures and
off-roading excursions.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9248851-toyota-tacoma-more-power-for-more-play/
"We're thrilled to debut the all-new 2024 Tacoma," said
Mike Tripp, group vice president,
Toyota Marketing, Toyota Motor North America. "Our 'More Power for
More Play' campaign embodies the true essence of this redesigned
icon featuring exciting new technology and capabilities with design
rooted in Tacoma's rich truck history."
The fully integrated Tacoma campaign was developed using
Toyota's long-standing Total Toyota (T2) marketing
model. The T2 model integrates efforts to create a
cohesive marketing approach inclusive of multicultural marketing
and the mainstream market. The T2 agency team
includes Saatchi & Saatchi, Burrell Communications, Conill, and
Intertrend Communications, with ZenithMedia placing TV and outdoor
media buys.
The campaign showcases a unified style across all creative
throughout the T2 agency broadcast spots, which are
highlighted below:
Intertrend Communications developed two spots, "Red Light" and "Hide & Seek," that highlight
the all-new Tacoma. In "Red Light,"
targeting the Chinese, Korean and Vietnamese markets, the two
heroes use their Tacomas to race to the top of a mountain in the
most epic game of Red Light, Green
Light. In "Hide & Seek," targeted for the Asian Indian
market, one player uses his Tacoma Trailhunter to stealthily hide
from his friend, who's in hot pursuit in his TRD Pro. The spots
were directed by Kit
Lynch-Robinson.
In "Voices," created by Burrell Communications and directed by
Wes Walker, a driver tunes out the
well-meaning concerns of loved ones and instead follows his
intuition and ventures out to enjoy an epic off-roading adventure
in his all-new 2024 Tacoma.
In the spots created by Saatchi & Saatchi and directed by
Tarsem Singh, "Celebration" features
a group of outdoor enthusiasts traversing the adventurous terrain,
increasing in size along the way. They stop to recruit another
member to join their celebratory rally, asking him to "come out to
play." He enthusiastically responds "yes," hopping into his 2024
Tacoma and riding on with the group. An additional spot will be
released at a later date.
"Undisclosed" created by Conill and directed by Goh
Iromoto showcases friends taking on an adventure while
embracing those little off-road moments that only a Tacoma can
accomplish. The concept is a tribute to the freewheeling adventures
Hispanics have when they're on the road – and off-roading – with
their Tacoma, often best cherished just between friends.
Media Placements
The Tacoma campaign is a fully
integrated campaign extending across linear TV, digital video,
digital content, streaming audio, programmatic, paid social, and
experiential. High-profile prime and sports programming includes
the NBA, MTV, ESPN, OWN, BET, Hulu Latino, Discovery en Español,
WillowTV, Copa America on Univision,
and more. Digital content/video includes partners such as Outside,
Complex, Hearst, AccuWeather, UPROXX, GoPro, Roku, Slam, and more.
Partnerships include The Weather Channel, The Dyrt, Trip Advisor,
STRAVA, and Huckberry, among others. Social is across Meta,
Snapchat, TikTok, Pinterest, and Reddit.
The campaign spots are available for viewing here. For images
and credits, please click here.
About the 2024 Toyota Tacoma
The Toyota Tacoma has
dominated the mid-size pickup truck segment for nearly two decades,
and the all-new 2024 Tacoma sets a new standard for modern trucks.
Completely redesigned and reimagined for model year 2024, the
Tacoma is ready to help drivers tackle their ambitious adventure
bucket lists. For this new generation of Tacoma, Toyota engineers
focused on its rich history of quality, durability and reliability
– while incorporating modern tech, rugged styling and go-anywhere
capability. The 2024 Tacoma is available in SR, SR5, TRD PreRunner,
TRD Sport, TRD Off-Road, Limited, Trailhunter, and TRD Pro
grades. Select models featuring the i-FORCE engine are
currently on sale at Toyota dealerships, while those with the
i-FORCE MAX hybrid powertrain, like the first-ever Trailhunter and
the Baja-inspired TRD Pro, will be
available in Spring 2024.
Key features include:
- Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with
up to 326 Horsepower and 465 lb. ft of Torque
- Standard i-FORCE 2.4L Turbocharged Engine with up to 278
Horsepower and 317 lb.-ft. of Torque
- Unique Suspension Tuning for Each Grade with Available Coil
Spring Rear Suspension
- Available 14-inch Touchscreen Display with Latest Toyota Audio
Multimedia System
- Manufacturer's Suggested Retail Pricing Starting at
$31,500*
- Toyota Safety Sense 3.0
TRD Pro features:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
- IsoDynamic Performance Front Seats
- TRD-tuned FOX® * QS3 Internal Bypass shocks
- 33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro
Wheels
Trailhunter features:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount
Air Intake
- Old Man Emu® forged monotube shocks
- High-clearance front bumper, rock rails and ARB® steel rear
bumper with recovery hooks
- 33-In. Rugged-Terrain Tires and 18-In. Bronze-finished
Trailhunter Wheels
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 65
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more
than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 45 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 26 electrified
options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
Media Contacts:
Adam Lovelady
Toyota Motor North America
469-292-1740
Adam.lovelady@toyota.com
Ava Weaver
Saatchi for Toyota
469-357-2114
Ava.weaver@saatchi.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota Motor North America