By Rex Crum, MarketWatch

SAN FRANCISCO (MarketWatch) -- Tech stocks started November's trading with broad gains Monday, led by advances from the likes of Apple Inc. and GoPro Inc.

Apple (AAPL) continued its recent strong performance, rising 1.3% to an all-time high close of $109.40 a share. A report in The Wall Street Journal said Apple will be speaking with investors Monday about the possibility of a sale of new bonds. The Journal said Deutsche Bank and Goldman Sachs are setting up the call for Apple, and that the company may issue at least some debt in euros.

Also, a report from the website 9to5Mac.com said Apple is planning on launching its Apple Watch in the spring of 2015. Apple has not set a release date for the watch.

GoPro Inc. (GPRO) jumped 9.4% to close at $84.32 a share as investors and industry analysts remained upbeat about the digital camera maker's prospects following a strong earnings report last week.

Alibaba Group (BABA) rose 3.3% to close at $101.80 in advance of the company's first earnings report as a publicly traded company, due ahead of Tuesday's market open.

Twitter Inc. (TWTR) lost 3% to close at $40.21, while Facebook Inc. (FB) gave up 1.5% to end the day at $73.88 and Google Inc. (GOOGL) shed almost 1% to close at $563.77. Before the market opened, Morgan Stanley analyst Benjamin Swinburne initiated coverage on Twitter and Google with equal-weight, or neutral ratings, and started covering Facebook with an overweight rating.

Priceline.com Inc. (PCLN) gave up 0.6% to end the day at $1,198.52 ahead of the online travel agency's third-quarter earnings report, due before the start of trading on Tuesday.

The tech-heavy Nasdaq Composite Index (RIXF) rose 8 points to 4,638, while the Philadelphia Semiconductor Index (SOX) ended the day up by 0.6%.

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