ExxonMobil today announced that the number of Mobil 1(R) Lube Express-branded locations grew by 68 percent in 2005, again making Mobil 1 Lube Express one of the fastest growing quick lube offerings in the industry. The company reported 238 U.S. locations at the end of 2005 -- 48 were competitive conversions or new-to-industry operations, and 49 were previously branded Mobil or Exxon quick lube facilities. "We're excited about the continued growth of the Mobil 1 Lube Express program," said Tom Segletes, Mobil 1 Lube Express marketing coordinator, ExxonMobil Lubricants & Specialties. "This continued expansion speaks to our ability to provide Mobil 1 Lube Express operators with the support they need to run a successful business. Customers feel comfortable at our stores because they know they are getting the best oil for their vehicles in a convenient setting with knowledgeable, courteous technicians." "By switching to a Mobil 1 Lube Express, I have seen a big difference in nearly all aspects of my business," said Dale Draper, operator of 11 Mobil 1 Lube Express locations in the greater Seattle, Wash., area. "Customers see the Mobil 1 sign and they instantly recognize and trust the brand and, therefore, the services offered at the shop. This, along with the promotional support from ExxonMobil, has allowed me to grow my customer base with both new and repeat visitors." The newly branded facilities are located throughout the U.S., with the highest concentration in Texas and Florida. All enjoy dynamic marketing support programs and the power of leveraging the Mobil 1 name to build their market presence and brand image, which drives a steady flow of repeat business. Mobil 1 Lube Express centers are supported by ExxonMobil's aftermarket programs and services for installers. As part of the program, ExxonMobil provides installers with business support to help with startup, day-to-day operations, and marketing of their Mobil 1 Lube Express oil-change business. Mobil 1 Lube Express facilities feature Mobil-branded lubricants such as Mobil 1 -- the world's leading fully synthetic motor oil, Mobil Clean, the Mobil High Endurance motor oil line -- Mobil 1 Extended Performance, Mobil Clean 7500, Mobil Clean 5000 and Mobil Clean High Mileage -- and other Mobil-branded lubricants including automotive gear oils, transmission fluids, spray lubricants, greases, and oil filters. For more information about Mobil 1 Lube Express, or to find a Mobil 1 Lubes Express, visit www.mobil.com and click on "Resellers." ExxonMobil, Mobil and Mobil 1 are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries.
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