Mobil 1 Lube Express Continues Steady Growth; Ninety-Seven Mobil 1 Lube Express Locations Added in 2005(Graphic: Business Wire)
10 Avril 2006 - 3:30PM
Business Wire
ExxonMobil today announced that the number of Mobil 1(R) Lube
Express-branded locations grew by 68 percent in 2005, again making
Mobil 1 Lube Express one of the fastest growing quick lube
offerings in the industry. The company reported 238 U.S. locations
at the end of 2005 -- 48 were competitive conversions or
new-to-industry operations, and 49 were previously branded Mobil or
Exxon quick lube facilities. "We're excited about the continued
growth of the Mobil 1 Lube Express program," said Tom Segletes,
Mobil 1 Lube Express marketing coordinator, ExxonMobil Lubricants
& Specialties. "This continued expansion speaks to our ability
to provide Mobil 1 Lube Express operators with the support they
need to run a successful business. Customers feel comfortable at
our stores because they know they are getting the best oil for
their vehicles in a convenient setting with knowledgeable,
courteous technicians." "By switching to a Mobil 1 Lube Express, I
have seen a big difference in nearly all aspects of my business,"
said Dale Draper, operator of 11 Mobil 1 Lube Express locations in
the greater Seattle, Wash., area. "Customers see the Mobil 1 sign
and they instantly recognize and trust the brand and, therefore,
the services offered at the shop. This, along with the promotional
support from ExxonMobil, has allowed me to grow my customer base
with both new and repeat visitors." The newly branded facilities
are located throughout the U.S., with the highest concentration in
Texas and Florida. All enjoy dynamic marketing support programs and
the power of leveraging the Mobil 1 name to build their market
presence and brand image, which drives a steady flow of repeat
business. Mobil 1 Lube Express centers are supported by
ExxonMobil's aftermarket programs and services for installers. As
part of the program, ExxonMobil provides installers with business
support to help with startup, day-to-day operations, and marketing
of their Mobil 1 Lube Express oil-change business. Mobil 1 Lube
Express facilities feature Mobil-branded lubricants such as Mobil 1
-- the world's leading fully synthetic motor oil, Mobil Clean, the
Mobil High Endurance motor oil line -- Mobil 1 Extended
Performance, Mobil Clean 7500, Mobil Clean 5000 and Mobil Clean
High Mileage -- and other Mobil-branded lubricants including
automotive gear oils, transmission fluids, spray lubricants,
greases, and oil filters. For more information about Mobil 1 Lube
Express, or to find a Mobil 1 Lubes Express, visit www.mobil.com
and click on "Resellers." ExxonMobil, Mobil and Mobil 1 are
trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its
subsidiaries.
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