Enthusiast Gaming Partners with Playwire to Amplify Monetization Opportunities Across its Communities
28 Mars 2024 - 12:00PM
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the
“Company”) (TSX: EGLX), the leading gaming and media company in
North America, today announced a multi-year partnership with
leading advertising technology provider Playwire. Enthusiast Gaming
will leverage RAMP®, Playwire’s complete Revenue Amplification
Management Platform, to power Enthusiast Gaming’s network of gaming
websites, channels and apps.
The partnership with Playwire is foundational to
Enthusiast Gaming’s previously announced streamlined strategy and
cost reduction program, which focuses the Company’s energy and
resources on its core of highly engaged fan communities. Playwire
brings nearly two decades of experience helping enterprise
organizations manage multiple sites and a strong legacy in gaming.
This will allow Enthusiast Gaming to optimize its programmatic
performance and drive incremental revenue opportunities. Enthusiast
Gaming will continue to grow and control its sizable direct sales
function that includes tent pole programming such as NFL Tuesday
Night Gaming and Luminosity’s series of Let's Make Moves events,
while benefiting from Playwire’s advanced technology and
infrastructure, exclusive first-party data licensing solution, and
expanded reach into international markets in Europe, Australia and
Asia.
“Forging this partnership with Playwire provides
Enthusiast Gaming with a world class adtech platform so that we can
focus on our core -- building communities, and creating and
curating content and experiences that engage gamers and esports
fans,” said Board Chair and Interim CEO Adrian Montgomery. “The
strategic initiative to outsource our adtech is a key element of
our simplified and streamlined strategy. As a result of this
partnership, along with other efficiency initiatives, we are
well-positioned to deliver meaningful improvement in financial
performance while continuing to serve our audience and brands.”
“As trailblazers in the gaming industry,
Playwire is excited to partner with Enthusiast Gaming. Our
collaboration signifies a dedication to amplifying Enthusiast
Gaming's impact and reach," stated Jayson Dubin, CEO and Founder of
Playwire. “At Playwire, we're committed to helping organizations
with multiple websites monetize efficiently and effectively. With
our cutting-edge technology and expert team, we've been doing just
that for nearly two decades. These tools will empower Enthusiast
Gaming to expand its platform without exhausting internal
resources.”
About PlaywirePlaywire is
dedicated to helping digital publishing enterprises accelerate
their business by amplifying ad revenue and operating more
efficiently. The company’s portfolio includes the management of
thousands of publisher properties, serving 70 billion impressions
and more than 3 billion page views each month. With ad monetization
operations in over a dozen countries, Playwire’s exclusive
publisher ad network and partner relationships help brands connect
and engage with their desired audiences safely and authentically.
For more information, please visit playwire.com and check Playwire
out on LinkedIn.
About Enthusiast
GamingEnthusiast Gaming is the leading gaming media and
entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
Contacts
Enthusiast Gaming: Tara Fournier, Chief
Communications OfficerInvestors: FNK IR, Matt Chesler, CFA,
investor@enthusiastgaming.comMedia: press@enthusiastgaming.com
Forward Looking InformationThis
news release contains certain statements that may constitute
forward-looking information under applicable securities laws. All
statements, other than those of historical fact, which address
activities, events, outcomes, results, developments, performance or
achievements that Enthusiast Gaming anticipates or expects may or
will occur in the future (in whole or in part) should be considered
forward-looking information. Often, but not always, forward-looking
information can be identified by the use of words such as “plans”,
“expects”, “is expected”, “budget”, “scheduled”, “estimates”,
“forecasts”, “intends”, “anticipates”, or “believes” or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking statements in this news
release include, but are not limited to, statements regarding the
Company’s strategic initiatives and cost reduction program, the
anticipated cost savings and yield improvements to be derived from
the partnership, and the availability of incremental revenue
opportunities resulting from the partnership.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR+ at
www.sedarplus.ca. Readers are further cautioned not to place undue
reliance on forward-looking statements as there can be no assurance
that the plans, intentions or expectations upon which they are
placed will occur. Such information, although considered reasonable
by management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
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