Limited edition printed copies arriving at
Loblaw banner stores across Canada, filled with entertaining
inspiration, cooking tips, and recipes
BRAMPTON, ON, Nov. 12, 2021 /CNW/ - After a lonely year in
2020, Canadians are hoping to celebrate this holiday season in a
more familiar way. In fact, a recent survey commissioned by the
President's Choice® team found that almost two-thirds (61%)
of Canadians are feeling nostalgic for a "normal" holiday season
this year. However, many are feeling rusty when it comes to holiday
entertaining, with almost half (45%) of Canadians nervous
that they won't be able to do their holiday traditions justice.
After a lengthy hiatus, the PC® Insiders Report™ holiday
edition is back, with entertaining inspiration and
behind-the-scenes product stories of one of Canada's most trusted
brands. The PC® team is launching some of its most innovative and
delicious products of all time, including a stuffed turkey crown
(with a money back guarantee!**) and a rich and creamy egg nog ice
cream inspired by the PC® World's Best Egg Nog.
"The holidays are a time for friends, family and food," says
Kathlyne Ross, Vice President of
Product Development and Innovation at Loblaw Companies Limited.
"With so many of us looking forward to the return of our favourite
traditions, we thought we would bring back one of our own with
limited edition copies of the PC® Insiders Report™ holiday edition.
Spanning more than 100 new PC® products this season, from
innovative appetizers and simple solutions for your family feast,
to ready-to-serve desserts, we've got you covered for however you
plan to celebrate this year."
For years, the PC® Insiders Report™ pages have brought comfort,
joy and inspiration to Canadians during the holidays, and now this
ultimate playbook for holiday entertaining has returned (both
online and in print!) to inspire holiday celebrations, big and
small. Featuring festive cover artwork by Montreal-based Illustrator, Amélie
Tourangeau, and contributions from notable Canadians such as
Food Writer, Tara O'Brady,
and singer-songwriter, Jann
Arden, the PC® Insiders Report™ holiday edition includes
everything needed to make this year's holiday season one to
remember.
Many of us are wanting to put new twists on nostalgic
favourites, as the survey also found that more than half
(56%) of Canadians are feeling nostalgic for a festive holiday
dinner, yet two-thirds (66%) are interested in trying new
products. If you are looking to up your "wow" factor this
season, there are many delicious new products to try including:
- PC® Kimchi Hummus
- PC® Halloom Cheese Sticks in Za'Atar Herbed Batter
- PC® Butter Infused Stuffed Turkey Crown
- PC® Kalbi Beef Short Ribs
- PC® Hot Chocolate Bombs
- PC® Egg Nog Ice Cream
- PC® Chocolate Caramel Pecan Cluster New York-Style
Cheesecake
PC® products are available at Loblaw banner stores across
Canada, including Loblaws®, No Frills®, Real Canadian Superstore®,
Shoppers Drug Mart® and Zehrs®. For holiday entertaining
inspiration, get your copy of the PC® Insiders Report™ holiday
edition at your nearest Loblaw-owned location, or view your digital
copy all season long at pc.ca.
About Loblaw Companies Limited:
Loblaw is Canada's food and pharmacy leader, and the nation's
largest retailer. Loblaw's purpose – Live Life Well® – puts first
the needs and well-being of Canadians who make one billion
transactions annually in the company's stores which provide
grocery, pharmacy, health and beauty, apparel, general merchandise,
financial services and wireless mobile products and services. With
more than 2,400 corporate, franchised and Associate-owned
locations, Loblaw, its franchisees and Associate-owners employ more
than 190,000 full- and part-time employees, making it one of
Canada's largest private sector employers
*About the PC® Insiders Report™ Omnibus Survey:
On September 29th 2021 an online
survey of 1,506 randomly selected Canadian adults who are
Maru Voice Canada panelists was
executed by Maru/Blue. For comparison purposes, a probability
sample of this size has an estimated margin of error (which
measures sampling variability) of +/- 2.5%, 19 times out of 20. The
results have been weighted by education, age, gender and region
(and in Quebec, language) to match
the population, according to Census data. This is to ensure the
sample is representative of the entire adult population of Canada.
Discrepancies in or between totals are due to rounding.
** "Try it…You'll Love it" Guarantee
"Try it…You'll Love it" or your money refunded with proof of
purchase. Details at www.pc.ca or 1-888-495-5111
SOURCE Loblaw Companies Limited