ESE to Produce TV Broadcast of Warka Planet of Gamers Event
31 Mars 2022 - 11:00AM
ESE Entertainment Inc. (“
ESE” or the
“
Company”) (TSXV: ESE) (OTCQB: ENTEF) is pleased
to announce that its media production division, Frenzy sp. z.o.o.
("
Frenzy") will produce the TV broadcast for the
Warka Planet of Gamers Cup.
The second edition of the Warka Planet of Gamers
Cup will be held on April 3, 2022. It is a unique gaming
tournament, featuring six well-known players and streamers facing
each other in four different games. The final day of the event will
be broadcast on Polsat Games TV and online. Frenzy will be
responsible for the organization of the event, along with its
partners: Gameset, 2012 agency, Graffiti, Starcom Poland, FIRE, and
HOPE agency.
Frenzy is responsible for the production of
video content and the live broadcast, as well as for selecting the
hosts and commentators. Frenzy has also been involved in the
development of the event’s overall concept, including consulting on
the usage of particular games in the event. Additionally, Frenzy
will support the promotion of the event across its social media
channels.
The event aims to bring the Warka brand, a
Polish producer of beer and non-alcoholic beer; brand of Grupa
Zywiec (WSE:ZWC) closer to the gaming community. In last year's
edition of the Warka Planet of Gamers Cup, the live stream of the
event generated a total of 554,400 impressions, and content
published by the creators on their own channels reached a total of
7,047,000 impressions. In 2021, Warka Planet of Gamers was one of
Poland's most engaging gaming marketing projects, which was
recognized by the advertising industry with silver at the MIXX
Awards, a competition which recognizes and celebrates the best
digital advertising campaigns in Poland.
Marcin Kilar, Managing Director
at Frenzy, said: “We are glad that Warka invited us to execute this
ambitious project. Frenzy knows how to reach the target group of
consumers aged 18-24, who are interested in esports and gaming. Our
know-how and unique experience allow us to combine the creation of
a gaming event that effectively mixes the traditional world of beer
with the entertainment of the 21st century.”
About FrenzyFrenzy, a
subsidiary of ESE Entertainment Inc., is a media and production
infrastructure company based in Poland, which is focused on the
video game industry. The company creates and executes esports and
gaming events, broadcasts, and media content. Frenzy also operates
professional mobile, automated TV equipment, allowing it to produce
reality shows from every part of the globe. | www.frenzy.pl/en/
About ESEESE is a Europe based
entertainment and technology company focused on gaming and esports.
The Company provides a range of services to leading video game
developers, publishers, and brands by providing technology,
infrastructure, and fan engagement services internationally. ESE
also operates its own ecommerce channels, esports teams, and gaming
leagues. In addition to the Company’s organic growth opportunities,
the Company is considering selective acquisitions that align with
its objective of becoming a dominant global player in esports
technology and infrastructure. | www.esegaming.com
Forward-Looking StatementsThis
news release contains certain statements that may constitute
forward-looking information under applicable securities laws. All
statements, other than those of historical fact, which address
activities, events, outcomes, results, developments, performance or
achievements that ESE anticipates or expects may or will occur in
the future (in whole or in part) should be considered
forward-looking information. Such information may involve, but is
not limited to, statements with respect to: the success of the 2022
Warka Planet of Gamers event and Frenzy’s broadcast of the same;
Frenzy’s ability to reach target consumers and the number of
impressions the broadcast of the event will receive; and Frenzy’s
role in the 2022 Warka Planet of Gamers event. Often, but not
always, forward-looking information can be identified by the use of
words such as "plans", "expects", "is expected", "budget",
"scheduled", "estimates", "forecasts", "intends", "anticipates", or
"believes" or variations (including negative variations) of such
words and phrases, or statements formed in the future tense or
indicating that certain actions, events or results "may", "could",
"would", "might" or "will" (or other variations of the forgoing) be
taken, occur, be achieved, or come to pass. Forward-looking
information is based on currently available competitive, financial
and economic data and operating plans, strategies or beliefs as of
the date of this news release, but involve known and unknown risks,
uncertainties, assumptions and other factors that may cause the
actual results, performance or achievements of ESE to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Such
factors may be based on information currently available to ESE,
including information obtained from third-party industry analysts
and other third-party sources, and are based on management's
current expectations or beliefs regarding future growth, results of
operations, future capital (including the amount, nature and
sources of funding thereof) and expenditures. Any and all
forward-looking information contained in this press release is
expressly qualified by this cautionary statement. Trading in the
securities of ESE should be considered highly speculative.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE ESE Entertainment Inc.For further
information about ESE, please contact:Daniel Mogil, Investor
Relationsinvestors@esegaming.com 647-492-1535
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