All amounts in Canadian Dollars

Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of
Internet and TV bingo software solutions, today announced its results for the
three and twelve-month periods ended December 31, 2009.


"2009 was a transitional year for Parlay with significant challenges but also
the emergence of numerous opportunities. As a result of our divestiture in 2008,
we commenced developing a strategy to replace recurring revenue which was lost
as a result of that transaction" said Scott White, Parlay's Chief Executive
Officer. "Given the significant consolidation in the online bingo sector, and
the fact that some of our customers were part of that consolidation, timing was
such that our business model could be expanded allowing us to move into the
business of operating gaming platforms. Throughout 2009 we invested significant
financial and human capital resources in the development of our Alderney and
North American gaming platforms, which operate under the brand Parlay Games
Services. Although these platforms are accelerating in terms of growth today, we
generated very little return from this significant investment in 2009, resulting
in a substantial loss and cash burn."


"With 2009 as our reformulation year," concluded Mr. White "we are pleased to
report that we have in excess of 40 networked partner sites, which are either
launched or launching within PGS. We have numerous prospective partner
arrangements in various stages of development. With the market changing again
because of additional consolidation, we are now in a unique position to offer
services to various customers who are searching for new solutions in the bingo
vertical. With a revised cost structure and a robust and envied technology
platform, it will be our intention to supplement our traditional software
licensing model throughout 2010 with the growth of PGS throughout the world. As
we have outlined previously, our offering will be flexible and unique, fostering
customer access into multiple software technologies offering multiple software
vendors, both gaming and non-gaming products and multiple languages and
currencies"


Parlay generates revenue from software licensing, installation and
implementation fees and support services. Consolidated revenues were $0.8
million in Q4 2009 compared to $1.2 million in Q4 2008.


Expenses in Q4 2009 were $1.4 million, unchanged from $1.4 million in Q4 2008.
Increased foreign exchange losses offset reduced compensation expenses.


A beneficial tax adjustment increased the tax recovery recorded in Q4 2009 by
$0.4 million.


Net loss for the quarter was $0.06 million, or $(0.01) per diluted share,
compared to net loss of $0.06 million, or $(0.00) per diluted share, in Q4 2008.


Consolidated revenues were $3.4 million for 2009 compared to $8.5 million in
2008. 2008 consolidated revenues included the proceeds from the divestiture
which were non-recurring software license fees of $2.9 million.


Expenses in 2009 were $5.6 million, down from $7.7 million in 2008. The decrease
represented reduced compensation expenses together with the absence of certain
non-recurring expenses from 2008.


A beneficial tax adjustment increased the tax recovery recorded in 2009 by $0.4
million.


Net loss for 2009 was $1.4 million, or ($0.11) per diluted share, compared to a
net income of $0.5 million, or $0.04 per diluted share, in 2008.


Parlay remains debt free and Parlay's cash balance at December 31, 2009 was $1.1
million. Corporate income tax refunds received (and to be received) in 2010 are
estimated at $1.2 million.




                          PARLAY ENTERTAINMENT INC.                         
                         CONSOLIDATED BALANCE SHEETS                        
          (incorporated under the laws of the province of Ontario)          
                                                                            
                                                   in whole Canadian dollars
                                                      (Audited)    (Audited)
                                                   December 31, December 31,
   ASSETS                                                  2009         2008
                                                   -------------------------
                                                                            
 Current assets:                                                            
  Cash                                              $ 1,057,345  $ 3,226,615
  Security deposit                                       84,590            -
  Accounts receivable:                                                      
   Trade, less allowance of approximately $61,000       597,802      820,974
   ($108,000 - 2008)                                                        
   GST receivable                                        26,611       18,185
  Income taxes recoverable                            1,211,233            -
  Prepaid expenses, deposits and other assets           214,573      184,075
  Future income taxes                                         -      225,972
                                                   -------------------------
   Total current assets                               3,192,154    4,475,821
                                                                            
Equipment - net                                         129,671       95,492
Future income taxes, net of valuation allowance               -       60,000
                                                   -------------------------
                                                                            
                                                    $ 3,321,825  $ 4,631,313
                                                                            
   LIABILITIES AND SHAREHOLDERS' EQUITY                                     
                                                                            
Current liabilities:                                                        
 Accounts payable and accrued liabilities             $ 535,735    $ 555,492
 Income taxes payable                                         -       59,819
 Deferred revenue                                       390,093      280,364
                                                   -------------------------
   Total current liabilities                            925,828      895,675
                                                   -------------------------
                                                                            
Shareholders' equity:                                                       
 Common shares, an unlimited number of shares                               
  authorized, 12,649,265 shares issued and                                  
  outstanding (12,585,765 - 2008)                     1,737,831    1,667,013
 Contributed surplus                                  2,761,792    2,664,274
 Accumulated other comprehensive income (loss)        (356,615)    (356,615)
 Retained earnings (accumulated deficit)            (1,747,011)    (239,034)
                                                   -------------------------
                                                      2,395,997    3,735,638
                                                   -------------------------
                                                                            
                                                    $ 3,321,825  $ 4,631,313
                                                   -------------------------
                                                                            
                                                                            
                                                                            
PARLAY ENTERTAINMENT INC.
CONSOLIDATED STATEMENTS OF INCOME (LOSS) AND RETAINED EARNINGS
(ACCUMULATED DEFICIT)
(in whole Canadian dollars, except for per share amounts)


                                Three-Months Ended      Twelve- Months Ended
                                       December 31               December 31
                          --------------------------------------------------
                                  2009        2008          2009        2008
                          --------------------------------------------------
                           (Unaudited) (Unaudited)     (Audited)   (Audited)
Revenues:                                                                   
  Royalties                  $ 510,538   $ 871,661   $ 2,552,304 $ 4,696,576
  Installation and                                                          
   implementation fees          28,523      39,357        99,333     245,030
  Software license fees        121,135      90,092       121,135   2,922,089
  Support services             123,011     240,511       581,425     673,974
                          --------------------------------------------------
                               783,207   1,241,621     3,354,197   8,537,669
                          --------------------------------------------------
                                                                            
Expenses:                                                                   
  Sales, marketing and                                                      
   services to licensees       181,329     186,904       557,894     819,290
  Research, software                                                        
   development and support                                                  
   services                    850,816     921,607     3,429,082   4,221,373
  General and                                                               
   administrative              274,703     427,042     1,273,747   1,648,360
  Amortization                  22,656      22,556        94,626     128,989
  Foreign exchange (gain)                                                   
   loss                         36,269   (171,145)       187,067     178,503
  Restructuring                      -           -        99,664     113,550
  Transaction fees                   -           -             -     557,053
                          --------------------------------------------------
                             1,365,773   1,386,964     5,642,080   7,667,118
                          --------------------------------------------------
                                                                            
Income (loss) before                                                        
 income taxes                (582,566)   (145,343)   (2,287,883)     870,551
                          --------------------------------------------------
                                                                            
Income tax provision                                                        
 (recovery)                                                                 
  Current                    (579,000)      27,151     (985,000)     469,401
  Future                        60,000   (112,011)        60,000    (96,759)
                          --------------------------------------------------
                             (519,000)    (84,860)     (925,000)     372,642
                          --------------------------------------------------
                                                                            
Net income (loss) for the                                                   
 period                     $ (63,566)  $ (60,483) $ (1,362,883)   $ 497,909
                                                                            
                                                                            
Net income (loss) per                                                       
 share:                                                                     
  Basic                       $ (0.01)   $ (0 .00)      $ (0.11)      $ 0.04
                          --------------------------------------------------
                                                                            
  Diluted                     $ (0.01)   $ (0 .00)      $ (0.11)      $ 0.04
                                                                            
Weighted average number of                                                  
 common                                                                     
shares outstanding:                                                         
  Basic                     12,515,932  12,673,098    12,346,432  13,034,557
                          --------------------------------------------------
                                                                            
  Diluted                   12,515,932  12,673,098    12,346,432  13,372,949
                          --------------------------------------------------
                                                                            
                                                                            
                                                                            
PARLAY ENTERTAINMENT INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(in whole Canadian dollars)


                               Three -Months Ended      Twelve -Months Ended
                          --------------------------------------------------
                                       December 31               December 31
                                  2009        2008          2009        2008
                          --------------------------------------------------
                           (Unaudited) (Unaudited)     (Audited)   (Audited)
                                                                            
Net income (loss) for the                                                   
 period                     $ (63,566)  $ (60,483) $ (1,362,883)   $ 497,909
                                                                            
Changes in unrealized                                                       
 gains (losses) on                                                          
 translating the                                                            
 comparative consolidated                                                   
 financial statements of                                                    
 the Company for the nine-                                                  
 month period ended                                                         
 September 30, 2008 from                                                    
 the $U.S . to the                                                          
 Canadian dollar following                                                  
 the adoption of the                                                        
 Canadian dollar as the                                                     
 functional and reporting                                                   
 currency on October 1,                                                     
 2008 (net of income taxes                                                  
 of nil).                            -           -             -     242,215
                          --------------------------------------------------
                                                                            
Comprehensive income                                                        
 (loss) for the period      $ (63,566)  $ (60,483) $ (1,362,883)   $ 740,124
                          --------------------------------------------------



                                                                      
                       PARLAY ENTERTAINMENT INC.                      
                 CONSOLIDATED STATEMENTS OF CHANGES IN                
                         SHAREHOLDERS' EQUITY                         
                      (in whole Canadian dollars)                     

                                              (Audited)
                                                                      
                                              Common Stock Contributed
                                        Shares      Amount     Surplus
                                  ------------------------------------
                                                                      
Balance December 31, 2007           13,012,265 $ 1,698,344 $ 2,413,286
                                                                      
Issuance of stock options                    -           -     250,988
                                                                      
Exercise of stock options              282,500      53,688           -
                                                                      
Repurchase and cancellation of                                        
 common shares                       (709,000)    (85,019)           -
                                                                      
Other com prehensive income - 2008           -           -           -
                                                                      
Net income - 2008                            -           -           -
                                  ------------------------------------
                                                                      
Balance December 31, 2008           12,585,765   1,667,013   2,664,274
                                                                      
Issuance of stock options                    -           -      97,518
                                                                      
Exercise of stock options              527,500     129,469           -
                                                                      
Repurchase and cancellation of                                        
 common shares                       (464,000)    (58,651)           -
                                                                      
Net loss - 2009                              -           -           -
                                  ------------------------------------
                                                                      
Balance December 31, 2009           12,649,265 $ 1,737,831 $ 2,761,792
                                  ------------------------------------
                                                                      
                                                                      
                                                                            
                          PARLAY ENTERTAINMENT INC.                         
                    CONSOLIDATED STATEMENTS OF CHANGES IN                   
                            SHAREHOLDERS' EQUITY                            
                         (in whole Canadian dollars)
                        
                                                   (Audited)

                                     Accumulated      Retained              
                                           Other      Earnings              
                                   Comprehensive  (Accumulated              
                                   Income (Loss)      Deficit)         Total
                                  ------------------------------------------
                                                                            
Balance December 31, 2007            $ (598,830)   $ (403,490)   $ 3,109,310
                                                                            
Issuance of stock options                      -             -       250,988
                                                                            
Exercise of stock options                      -             -        53,688
                                                                            
Repurchase and cancellation of                                              
 common shares                                 -     (333,453)     (418,472)
                                                                            
Other com prehensive income - 2008       242,215             -       242,215
                                                                            
Net income - 2008                              -       497,909       497,909
                                  ------------------------------------------
                                                                            
Balance December 31, 2008              (356,615)     (239,034)     3,735,638
                                                                            
Issuance of stock options                      -             -        97,518
                                                                            
Exercise of stock options                      -             -       129,469
                                                                            
Repurchase and cancellation of                                              
 common shares                                 -     (145,094)     (203,745)
                                                                            
Net loss - 2009                                -   (1,362,883)   (1,362,883)
                                  ------------------------------------------
                                                                            
Balance December 31, 2009            $ (356,615) $ (1,747,011)   $ 2,395,997
                                  ------------------------------------------
                                                                            
                                                                            
                                                                            
                          PARLAY ENTERTAINMENT INC.                         
                    CONSOLIDATED STATEMENTS OF CASH FLOWS                   
                         (in whole Canadian dollars)                        
                                                                            
                                Three-Months Ended      Twelve- Months Ended
                          --------------------------------------------------
                                       December 31               December 31
                                  2009        2008          2009        2008
                          --------------------------------------------------
                           (Unaudited) (Unaudited)     (Audited)   (Audited)
Cash flows from operating                                                   
 activities:                                                                
 Net income (loss) for the                                                  
  period                    $ (63,566)  $ (60,483) $ (1,362,883)   $ 497,909
 Adjustments to reconcile                                                   
  net income (loss) to net                                                  
  cash provided by (used                                                    
  in) operating                                                             
  activities:                                                               
                                                                            
  Stock-based compensation                                                  
   expense                      39,862      46,346        97,518     250,988
  Amortization                  22,929      22,556        94,899     128,989
  Future income tax                                                         
   provision (recovery)         60,000   (112,011)        60,000    (96,759)
  Changes in non -cash                                                      
   working capital items:                                                   
  Security deposit                   -           -      (90,015)           -
  Accounts receivable          360,331     228,751       207,383     701,351
  Prepaid expenses,                                                         
   deposits and other                                                       
   assets                        9,864    (23,359)      (35,123)    (55,457)
  Accounts payable and                                                      
   accrued liabilities         105,090     102,680      (15,588)   (450,691)
  Income taxes recoverable                                                  
   / payable                 (579,000)          82   (1,045,080)     606,175
  Deferred revenue            (40,200)   (191,378)       112,353     (7,711)
                          --------------------------------------------------
Net cash provided by (used                                                  
 in) operating activities     (84,690)      13,184   (1,976,536)   1,574,794
                          --------------------------------------------------
                                                                            
                                                                            
Cash flows from investing                                                   
 activities:                                                                
 Purchases of equipment        (4,556)     (6,890)     (128,733)    (13,541)
 Increase in accounts                                                       
  payable and accrued                                                       
  liabilities related to                                                    
  purchases of equipment           827           -         3,230           -
                          --------------------------------------------------
Net cash (used in)                                                          
 investing activities          (3,729)     (6,890)     (125,503)    (13,541)
                          --------------------------------------------------
                                                                            
Cash flows from financing                                                   
 activities:                                                                
 Repurchase of common                                                       
  shares                             -   (170,655)     (203,745)   (418,472)
 Proceeds from issuance of                                                  
  common shares                101,222           -       129,469      53,688
                          --------------------------------------------------
Net cash provided by (used                                                  
 in) financing activities      101,222   (170,655)      (74,276)   (364,784)
                          --------------------------------------------------
                                                                            
Effect of changes in                                                        
 foreign currency exchange                                                  
 rates on cash                   (462)      38,754         7,045     219,771
                          --------------------------------------------------
                                                                            
Net increase (decrease) in                                                  
 cash                           12,341   (125,607)   (2,169,270)   1,416,240
                                                                            
Cash, beginning of period    1,045,004   3,352,222     3,226,615   1,810,375
                          --------------------------------------------------
                                                                            
Cash, end of period        $ 1,057,345 $ 3,226,615   $ 1,057,345 $ 3,226,615
                                                                            
Supplemental cash flow                                                      
 activities:                                                                
 Income taxes paid                 $ -         $ -     $ 399,831         $ -
                          --------------------------------------------------
 Income taxes (received)           $ -         $ -   $ (339,300) $ (184,254)
                          --------------------------------------------------
 Interest paid (received)        $ 315   $ (6,229)    $ (20,316)  $ (39,169)
                          --------------------------------------------------



(1) Management believes that EBITDA (earnings before interest, income taxes and
amortization) is a useful supplemental measure of performance. However, EBITDA
is not a recognized earnings measure under generally accepted accounting
principles ("GAAP") and does not have a standardized meaning. Therefore, EBITDA
may not be comparable to similar measures presented by other companies.




EBITDA is reconciled to net income as follows:

                                Three-Months Ended       Twelve-Months Ended
                          --------------------------------------------------
                                      December 31,              December 31,
                                  2009        2008          2009        2008
                          --------------------------------------------------
                                                                            
Net incom e (loss)          $ (63,566)  $ (60,483) $ (1,362,883)   $ 497,909
Interest                           315     (6,229)      (20,316)    (39,169)
Taxes                        (519,000)    (84,860)     (925,000)     372,642
Amortization                    22,656      22,556        94,626     128,989
                          --------------------------------------------------
EBITDA                     $ (559,595) $ (129,016) $ (2,213,573)   $ 960,371
                          --------------------------------------------------
                          --------------------------------------------------
Revenue                      $ 783,207 $ 1,241,621   $ 3,354,197 $ 8,537,669
                          --------------------------------------------------
                          --------------------------------------------------
                                                                            
                                                                            
%                                 -71%        -10%          -66%         11%
                          --------------------------------------------------
                          --------------------------------------------------



About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the
online gaming industry. As the inventor and holder of Internet bingo2 patents,
Parlay was the first company in the world to develop and deploy a commercial
Internet bingo product. Parlay offers its customers a number of technology
solutions which include the commercial deployment of its award winning software
along with value-added Parlay Game Services managed solutions in Alderney and
North America. PGS includes hosting services, shared games and, in the case of
PGS Alderney, pooled liquidity across the European marketplace. Some of the
world's best known brands use Parlay solutions. Parlay's head offices are
located in Oakville, Canada. Parlay is licensed or certified to conduct business
in Alderney, the United Kingdom, Isle of Man and Malta.


For more information on Parlay solutions and services, please visit our website
at www.parlaygroup.com.


This document may contain statements about expected future events and/or
financial and operating results of Parlay Entertainment Inc. that are forward-
looking. By their nature, forward-looking statements require the Company to make
assumptions and are subject to inherent risks and uncertainties. There is
significant risk that predictions and other forward-looking statements will not
prove to be accurate. Readers are cautioned not to place undue reliance on
forward-looking statements as a number of factors could cause actual future
results, conditions, actions or events to differ materially from the targets,
expectations, estimates or intentions expressed in the forward- looking
statements.


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