Agreement Covers 111 Stores in 23 States CAMARILLO, Calif., Aug. 22 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (I.C.E)(OTC:ICRD) (BULLETIN BOARD: ICRD) today announced that it has entered into an agreement to process credit card purchases at 111 Sweet Factory stores in 23 states. The agreement calls for I.C.E. to install credit card terminals at each Sweet Factory location and process credit card purchases; the rollout is substantially complete. Sweet Factory has also agreed to launch a gift and rewards card program that will be provided by I.C.E.'s Neos Merchant Solutions unit. Sweet Factory and Neos Merchant Solutions have designed a special Sweet Card for its customers. The Sweet Card will entitle the holder to earn double points every Sweet Tuesday and every day during Sweet October. For every 25 points earned, Sweet Factory customers will receive 1/4 pound of candy; 1 pound of candy for every 50 points; and, 2 pounds of candy for every 75 points. The initial credit card charge volume is expected to exceed $1,000,000 monthly and Sweet Factory has indicated that it expects to order 100,000 gift and rewards cards in its first month. The launch of this program is scheduled for September 2006. The program confers a number of benefits to Sweet Factory franchise owners, including: (1) improved cash flow -- prepaid gift cards are issued for cash today against future sales; (2) brand identity -- a gift card acts as a "walking billboard" in the owner's wallet, offering a constant reminder of where to shop; (3) brand loyalty -- the gift card awards Sweet Factory customers points on their purchases, which can be redeemed for candy at Sweet Factory stores; (4) faster check out lines and more security -- because the smart card based gift card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit. "We are delighted to partner with Sweet Factory, one of the largest independent candy store chains in the country, to assist it in both its credit card processing and gift and rewards program," said H. Wain Swapp, President and CEO, Neos. "Our aim is to enhance our client's profitability and return on investment, which in turn earns us a loyal client base." About Sweet Factory Sweet Factory owns and operates 94 stores across the United States. The company also has 17 franchise stores in California alone. The Sweet Factory serves over 5 million guests per year and is the largest bulk candy retailer in the nation. Sweet Factory focuses on providing the highest quality and largest variety of proprietary candies as well as hard to find novelty candies available in America's high-traffic malls. Sweet Factory now has its own online Sweet Factory store which you should visit at http://www.sweetfactory.com/ About Neos Merchant Solutions http://www.neosmerchant.com/ Neos Merchant Solutions is full service payment processing company offering a turnkey solution to today's retail merchants. Neos offers custom application development, electronic payment processing, card personalization services, terminal integration & deployment, and customer support. As an application developer, Neos has developed a variety of scalable smart card and mag stripe card applications utilizing all of the elements of stored value and frequency/loyalty card programs and services. Neos integrates its proprietary software to many of today's POS terminal and cash register interfaces. In addition, Neos offers one of the most robust internet-based transaction collection and database reporting systems in the marketplace today. About I.C.E. http://www.cardnetone.com/ I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards. Forward-Looking Statements This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended. Contact: William Lopshire Chief Executive Officer, I.C.E. 877-689-4309 email: or Investor Relations Contact: PAN Consultants, Ltd. Philippe Niemetz, toll-free: 800/477-7570212/344-6464 email: DATASOURCE: International Card CONTACT: William Lopshire, Chief Executive Officer, of I.C.E., +1-877-689-4309, ; or Investor Relations Contact - Philippe Niemetz of PAN Consultants, Ltd., toll-free 1-800-477-7570, +1-212-344-6464 Web site: http://www.sweetfactory.com/ http://www.neosmerchant.com/ http://www.cardnetone.com/

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