AAA and Hertz Announce Campaign to Help Keep Vacationing Children in Car and Booster Seats
01 Juillet 2008 - 9:02PM
PR Newswire (US)
WASHINGTON, July 1 /PRNewswire-USNewswire/ -- AAA, America's
leading advocate for child passenger safety, and Hertz, the world's
largest car rental company, have joined forces to help keep
America's youngest passengers safe and secure while traveling. The
campaign, called "Don't Take a Vacation from Your Car Seat," is a
first-ever, combined effort to build awareness that parents must
put their children in child safety seats and booster seats when
they rent a vehicle. Child seats saved 392 lives in 2006 and AAA
has been advocating for state laws that increase their usage for
more than 20 years. Regardless of where you travel in the U.S.
there are state laws requiring the use of child safety seats. While
laws vary from state to state regarding booster seat usage, AAA
urges travelers to keep children in car and booster seats until the
lap/shoulder safety belts fit them properly, usually around age
eight. "Family travelers want and need to protect their children
when they ride in a rented automobile," said Mark H. Brown,
Executive Vice President of AAA. He noted a recent AAA-Hertz survey
found that 95 percent of parents who travel with a child six years
of age or younger reported that their child needed to be in a child
safety or booster seat. "Hertz and AAA want to make it easier for
parents who may worry about the inconvenience of bringing a child
safety seat while travelling." Renting a safety seat has become
increasingly simple because travelers can now reserve a seat when
they book through their travel agent or online at
http://www.aaa.com/hertz and http://www.hertz.com/. According to
the Hertz/AAA survey of parents who travel with young children, of
those travelers who rent a child safety seat at their location, 81
percent say they book their seat at the time of reservation. "The
safety of all our customers, including young travelers, is of
paramount concern to Hertz," commented Joseph R. Nothwang,
President of North America and Pacific Rent A Car for Hertz. "Hertz
has been aggressively reengineering itself to be more customer
centric and we're pleased to work with AAA to make the use of
safety seats while traveling more convenient and less expensive for
our customers." Hertz is AAA's exclusive national car rental
partner, and this summer AAA members need only provide the agent
with their membership card and they can rent up to two
complimentary child safety or booster seats from Hertz. In addition
to the free child safety seats, Hertz and AAA will also be posting
more than 3,000 "Don't Take a Vacation from Your Car Seat" posters
in AAA's 1,100 travel agency locations and 2,000 Hertz locations in
the U.S. and Canada. SPECIAL NOTE TO MEDIA To take advantage of
this promotion, advance reservations are required using a AAA CDP #
and Promotion Code number (PC #) 121623 on rentals picked up
through September 30, 2008, subject to availability. Call your
local AAA office or visit AAA.com/hertz for complete details. About
AAA As North America's largest motoring and leisure travel
organization, AAA provides more than 51 million members with
travel, insurance, financial and automotive-related services. Since
its founding in 1902, the not-for-profit, fully tax-paying AAA has
been a leader and advocate for the safety and security of all
travelers. AAA clubs can be visited on the Internet at
http://www.aaa.com/. About Hertz The Hertz Corporation, a
subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the
world's largest general use car rental brand, operating from
approximately 8,000 locations in 145 countries worldwide. Hertz is
the number one airport car rental brand in the U.S. and at 69 major
airports in Europe, operating both corporate and licensee locations
in cities and airports in North America, Europe, Latin America,
Australia and New Zealand. In addition, the Company has licensee
locations in cities and airports in Africa, Asia, and the Middle
East. Product and service initiatives such as Hertz #1 Club
Gold(R), NeverLost(R) customized, onboard navigation systems,
SIRIUS Satellite Radio, and unique cars and SUVs offered through
the company's Prestige, Fun and Green Collections, set Hertz apart
from the competition. Hertz also operates one of the world's
largest equipment rental businesses - Hertz Equipment Rental -
offering a diverse line of equipment to customers ranging from
major industrial companies to local contractors and consumers
through more than 360 branches in the United States, Canada, France
and Spain. To make car rental reservations or for more information,
customers can call their travel agent, or call Hertz toll-free at
1-800-654-3131. Information and reservations are also available on
the web at http://www.hertz.com/. For information on Hertz
Equipment Rental, visit the company on the web at
http://www.hertzequip.com/. AAA news releases are available from
http:/www.aaa.com/news (Logo:
http://www.newscom.com/cgi-bin/prnh/20080226/DC15031LOGO )
Available Topic Expert(s): For information on the listed expert(s),
click appropriate link. Mike Pina
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=7565
http://www.newscom.com/cgi-bin/prnh/20080226/DC15031LOGO
DATASOURCE: AAA CONTACT: Mike Pina of AAA, +1-202-942-2079, ; or
Paula R. Rivera of The Hertz Corporation, +1-201-307-2824, Web
Site: http://www.aaa.com/ http://www.hertz.com/
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