Publicis Groupe wins AXA's advertising creative partnership as well as strategy and media buying in four of its key markets
05 Novembre 2019 - 9:05PM
Publicis Groupe wins AXA's advertising
creative partnership as well as strategy
and media buying in four of its key
markets
Paris, November 5th,
2019 – AXA has chosen Publicis
Groupe (Euronext Paris: FR0000130577, CAC
40) to continue as its sole global creative partner,
across 30 countries, and as a partner for strategy and media buying
in four of its key markets: UK, Germany, Italy and Hong Kong. In
these countries, Publicis Groupe will set up integrated teams and
manage creation, media and data for AXA’s advertising practice.
The 10-month pitch process included Publicis
Groupe, Dentsu, Havas, Omnicom and WPP.
AXA, a leading insurance brand worldwide, thus
demonstrates its trust in Publicis Groupe, expanding its
partnership of over ten years for all its communication campaigns.
Publicis will mobilise its talents and expertise to continue the
"Know You Can" brand strategy launched in 2019, which fully
embodies AXA's vision to be the everyday encouraging partner to its
clients.
Publicis' data expertise will be key to
accelerate AXA’s marketing transformation, beginning with
advertising, and in deploying a powerful, relevant and aligned
engagement strategy.
Agathe Bousquet, President of Publicis
Groupe in France, commented "Firstly, it is a great
source of pride to be able to work for a brand like AXA. It is also
a real opportunity for Publicis to spearhead a new integrated
approach in some of their key countries. At a time when AXA is
leading a real revolution, changing its business model and
reinventing its relationship with its customers, we are very happy
to be strategically partnering with the brand in its transformation
around the world.”
Arthur Sadoun, CEO of Publicis Groupe
added "After LVMH, Mondelez, Novartis and more
recently Disney, the AXA Group's renewed trust is another
demonstration of the relevance of our integrated model of creation,
media and data, which perfectly meets the major marketing
transformation needs of our clients.”
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in marketing, communication, and digital
transformation, driven through the alchemy of data,
creativity, media and technology, uniquely positioned to
deliver personalized experience at scale. Publicis Groupe offers
its clients a seamless end-to-end service to address all their
marketing and transformation challenges. Publicis Groupe is
organized across Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Spark Foundry, Performics, Digitas), Publicis Sapient and Publicis
Health. Epsilon, the data-driven marketing and tech company
and its platform Conversant, is positioned at the center of the
group fueling all the group’s operations. Present in over 100
countries, Publicis Groupe employs nearly 84,000
professionals.www.publicisgroupe.com | Twitter : @PublicisGroupe |
Facebook | LinkedIn | YouTube | Viva la Difference!
Contacts
Delphine StrickerAlessandra GirolamiChi-Chung Lo |
Corporate Communications Investor
Relations Investor Relations |
+ 33 (0)6 38 81 40 00+ 33 (0)1 44 43 77 88+ 33 (0)1 44 43 66
69 |
delphine.stricker@publicisgroupe.comalessandra.girolami@publicisgroupe.comchi-chung.lo@publicisgroupe.com |
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