EXCELLENT QUARTER IN A TOUGHER
ENVIRONMENT
Regulatory News:
SEB SA (Paris:SK):
RESULTS
■ Nine-month sales: €5,114m, +10.5%, +8.1% LFL*
■ Third-quarter sales: €1,777m, +10.9%, +7.7% LFL*
■ Nine-month Operating Result from Activity (ORfA): €407m,
+9.3%
■ Net financial debt: €2,459m (o/w €344m from IFRS
16)
2019 OBJECTIVES
■ Ongoing solid LFL sales growth, adjusted between +6% and
+7%, vs over 7% previously
■ Increase in reported ORfA confirmed, by around +6%
GENERAL COMMENTS ON GROUP PERFORMANCE
In a global environment that grew considerably more challenging
over the summer (global economic slowdown, US/China trade dispute),
Groupe SEB posted excellent performances in the third quarter. The
latter were reflected in continued vigorous sales growth and an
increase in Operating Result from Activity (ORfA).
Revenue in the first nine months came out at €5,114 million, up
10.5%. The total includes organic growth of +8.1%, a currency
effect of +1.0% and a scope effect of +1.4%, stemming from the
consolidation of Wilbur Curtis since February 8 and that of our
Egyptian joint venture in its new configuration.
ORfA amounted to €407 million at end-September, up
9.3% on the first nine months of 2018 comprising a currency
effect of -€1 million and a scope effect (Wilbur Curtis
and Egyptian JV) and method effect (IFRS 16) of +€15
million.
Net financial debt stood at €2,459 million at September
30, 2019, compared with €2,105 million at end-September 2018 (on
the same seasonal basis). It includes the recognition of IFRS 16
debt as well as the acquisitions of Wilbur Curtis and Krampouz.
* Like-for-like: at constant exchange rates and scope of
consolidation
DETAIL OF REVENUE BY REGION
Revenue in €M
Nine-month
2018
Nine-month
2019
Change 2019/2018
Q3 2019
Like-for-like
As reported
Like-for-like*
EMEA
Western Europe
Other countries
2,053
1,536
517
2,180
1,586
594
+6.2%
+3.2%
+15.0%
+5.7%
+3.1%
+13.4%
+7.1%
+2.4%
+21.7%
AMERICAS
North America
South America
573
357
216
630
400
230
+10.2%
+12.2%
+6.8%
+8.7%
+6.5%
+12.3%
+11.6%
+11.2%
+12.5%
ASIA
China
Other
countries
1,544
1,192
352
1,715
1,339
376
+11.1%
+12.3%
+7.1%
+9.3%
+11.1%
+3.1%
+7.7%
+7.5%
+8.2%
TOTAL Consumer
4,170
4,525
+8.5%
+7.5%
+8.0%
Professional business
458
589
+28.6%
+14.4%
+4.6%
GROUPE SEB
4,628
5,114
+10.5%
+8.1%
+7.7%
*
Like-for-like: at constant exchange rates and scope
Rounded
figures in €m
%
calculated in non-rounded figures
The solid momentum on a like-for-like basis breaks down as
follows:
- Consumer business, +7.5%: growth driven by all
geographies and all product lines. In addition to the robust
increase in our core business, the number of loyalty programs was
considerably higher than in 2018.
- Professional business, +14.4%: as announced,
growth in professional coffee business has slowed down in the third
quarter due to highly demanding comparatives in 2018.
EMEA
WESTERN EUROPE
In a contrasted market, the Group reported organic sales growth
of 3.1% at end-September, following growth of +2.4% in the third
quarter. This growth was driven by brisk core business and major
loyalty programs.
In France, revenue was up slightly at end-September following
strong growth of +5% in the third quarter, fueled by a loyalty
program and by continued powerful momentum in versatile vacuum
cleaners, automatic espresso machines, garment steamers, and brunch
ranges. The sales success of the Cake Factory cake maker was
confirmed. In contrast, business remained complicated in ironing
(irons and steam generators) and canister vacuum cleaners, owing to
a contraction in these markets.
In Germany, performance over the past few months confirmed the
economic slowdown observed in Spring, reflected in more challenging
business activity, despite the success of our flagship products
(versatile vacuum cleaners and grills). Revenue in Germany also
factors in negative accounting adjustments following the recent
findings of business practices at Groupe SEB Deutschland that
derogate from the Group’s principles.
In Benelux, third-quarter sales in the Netherlands suffered from
high 2018 comparatives (Loyalty Programs), while Belgium posted
impressive growth, spurred on by several flagship products as well
as Cake Factory and yogurt makers.
Traction remained dynamic in Italy (core business and cookware
Loyalty Program), and in Portugal which delivered good performances
across all product categories. In Spain, third-quarter activity
remained well oriented.
OTHER EMEA COUNTRIES
Recording a 22% increase in revenue on a like-for-like basis,
the region posted a record performance, becoming the leading
contributor to Group’s growth in the third quarter. This
accelerated growth is due to virtually all our major markets,
leveraging all distribution networks. Moreover, the growth in our
business on e-commerce platforms and the sharp increase in the
sales of our proprietary distribution network significantly
contributed to this performance.
Substantial growth in Central Europe was underpinned by vigorous
core business – propelled by high-growth markets- and loyalty
programs. Growth was reflected in market share gains.
In Russia, we stepped up our outperformance relative to the
market and consolidated our positions in small electrical
appliances. In parallel, growth momentum remained very solid in
Central Asia (particularly in Kazakhstan). Ukraine confirmed its
excellent performances, particularly in versatile vacuum cleaners
and automatic espresso machines.
In Turkey, the difficult overall environment continued to weigh
on business activity. But thanks notably to the local development
of products intended for the domestic market, our sales in Turkish
lira were stable in the third quarter.
AMERICAS
NORTH AMERICA
In a favorable monetary environment since the start of the year
for the three currencies of the region, sales at end-September
increased by over 12%, with organic growth of 6.5%, bolstered by a
strong third quarter.
The outstanding momentum in the third quarter was driven
primarily by the implementation of a specific deal in electrical
cooking and the rollout of a Rowenta linen-care assortment at mass
retail chains in the United States. Moreover, the Group achieved
highly satisfactory performances in the United States under its
T-Fal, All-Clad and Imusa brands, in a cookware market that
continued to contract, hence strengthening its positions.
Nevertheless, the retail environment in the country remains tough
and demand is slowing down. In addition, the gradual introduction
of customs tariffs as from September on products imported from
China will ultimately impact cookware items and small electrical
appliances with potential effects on consumption.
In Canada, overall backdrop and core business remain complicated
while, conversely, third-quarter revenue in Mexico was particularly
brisk, fueled by cookware and the brunch ranges and buoyed by a new
loyalty program with one of our key accounts.
SOUTH AMERICA
The notable difference between growth in euros and growth on a
like-for-like basis results from the continued depreciation of the
Brazilian real, Argentine peso and Colombian peso. Excluding the
negative currency impact, our sales in South America rose by over
12%, both for the nine-month period and the third quarter. But this
solid organic growth includes contrasting trends.
In Brazil, which accounts for approximately two-thirds of our
revenue in the region, the business recovery observed in the first
half, on weak 2018 comparatives - particularly in the second
quarter - slowed substantially in the third quarter. This softening
in growth was offset by the recognition of a tax credit worth €8
million, following that of €32 million accounted for in
fourth-quarter 2018. Excluding this exceptional item, our sales in
Brazil would increase slightly in the third quarter despite
heightened competitive and promotional pressure that affected our
sales in several product categories, including ironing and food
preparation appliances.
However, our fan sales continued to rise, thanks to favorable
weather, while business trended positively in beverage preparation
and is developing gradually in electrical cooking.
The Group posted an excellent third quarter in Colombia, driven
by strong momentum in fans and the gradual rollout of “oil-less”
fryer range. Cookware and kitchen tools sales were stable over the
quarter.
ASIA
CHINA
Despite more moderate economic Chinese growth and the US/China
trade war, which penalized demand, Supor maintained solid
third-quarter momentum, continuing to outperform the market in
virtually all product families and to strengthen its positions,
both offline and online.
In cookware and kitchenware, sales expansion slowed somewhat
versus first-half 2019. But it remained boosted by flagship product
families such as woks, pots & pans, thermal mugs and kitchen
utensils.
Small electrical appliance business continued to be vibrant in
the third-quarter, with, on one hand, ongoing excellent performance
in kitchen electrics, in particular in blenders, electrical
pressure cookers, baking pans and kettles (both classic and “health
pots”). On the other hand, new categories also confirmed their
strong sales impetus, particularly garment steamers and vacuum
cleaners.
Finally, as in first-half 2019, Supor achieved solid sales
growth in large kitchen appliances such as extractor hoods, gas
stoves and water purifiers.
At end-September, Supor’s organic sales growth in its domestic
market ended at 11.1%, following a third-quarter that saw organic
growth of 7.5%. As in the first-half, these performances are to be
seen in the context of exceptional comparatives in 2018
(third-quarter revenue at +26.5% LFL), which will slow slightly in
the fourth quarter. The Group maintains its full-year target for
double-digit growth in China.
OTHER ASIAN COUNTRIES
Excluding China, the Group reported a vigorous third quarter
performance, showing a clear acceleration on the first half of the
year.
Japan was the main driver of the faster growth. Our revenue in
yen increased by nearly 20%, reflecting both the ongoing robust
momentum – driven by cookware, kettles and garment steamers, as
well as the brisk development of the Cook4me multicooker sales –
and purchases made ahead of the VAT increase on October 1. Our 37
proprietary stores continued to make a positive contribution to
business expansion.
In South Korea, where consumption is being negatively impacted
by tensions relating to the trade conflict with Japan, revenue
remained down on 2018 despite highly satisfactory performances in
versatile vacuum cleaners.
Conversely, the third quarter in Australia confirmed the return
to firmer sales growth, the result of new listings and new product
roll-outs in linen care and electrical cooking.
The third quarter in South-East Asia was contrasted. As in the
first half, business dynamic remained strong in Thailand, while
sales stabilized in Vietnam following a difficult first half.
Momentum slowed in Malaysia on demanding comparatives in the same
period in 2018, but accelerated in Taiwan, thanks in particular to
the extension of our small electrical appliance product range
Revenue for the Professional business (coffee machines and hotel
equipment) came to €589 million at end-September, up 29%. The total
includes a €52 million contribution from Wilbur Curtis, a US
company specialized in professional filter coffee, consolidated
since February 8, 2019. On a like-for-like basis, growth came out
at 14.4%, reflecting, as anticipated, a more modest sales increase
of WMF-Schaerer professional coffee machines in the third quarter.
This is due to considerably more demanding comparatives in 2018
stemming from the shipment, starting in summer 2018, of major
contracts signed with fast-food and coffee shop companies as well
as convenience store chains in the United States and Asia. The 2018
comparative will remain high in the fourth quarter. However,
excluding these deals, the core business in Professional Coffee
continues to trend positively.
In parallel, growth in Wilbur Curtis revenue at end-September
was consistent with our expectations. The integration process still
under way is advancing satisfactorily.
Hotel equipment sales in the first nine months of the year rose
slightly following a third quarter lacking in major projects.
OPERATING RESULT FROM ACTIVITY
(ORfA)
ORfA totaled €407 million at end-September, up
9.3% on the first nine months of 2018 . The total
includes a currency effect of -€1 million and a scope
effect (Wilbur Curtis and Egyptian joint venture) and method
effect (IFRS 16 standard relating to lease contracts applied)
of +€15 million.
Third-quarter ORfA amounted to €178 million, up 8% on the €165
million for the same period in 2018. Operating margin ended at
10%.
DEBT AT SEPTEMBER 30, 2019
At September 30, 2019, net financial debt stood at €2,459
million, compared with €2,105 million at end-September 2018 (on
the same seasonal basis). The figure includes the recognition of
IFRS 16 debt, totaling €344 million, and the acquisitions of Wilbur
Curtis and Krampouz. It also includes, as announced, an increase in
investments as compared to 2018 (in France and China and in WMF
Professional).
OUTLOOK
Despite the very good performances posted so far in 2019, the
global economic slowdown and the increasing geopolitical tensions
since the summer are prompting us to be more cautious.
In these circumstances, the Group is slightly adjusting its 2019
objective on organic sales growth which is now expected between +6%
and +7%, rather than over 7% as announced at end-July. In the
current environment, this very solid dynamic outperforms the
industry and confirms the relevance of the Group’s strategic
model.
The Group confirms its objective of around +6% increase in
reported Operating Result from Activity in 2019, in a more
favorable currency and raw material environment than expected.
APPENDIX
REVENUE BY REGION – THIRD QUARTER
Revenue in €M
Q3
2018
Q3
2019
Change 2019/2018
As reported
Like-for-like*
EMEA
Western Europe
Other countries
715
539
176
779
553
226
+8.8%
+2.4%
+28.5%
+7.1%
+2.4%
+21.7%
AMERICAS
North America
South America
235
152
83
268
176
92
+14.3%
+15.7%
+11.7%
+11.6%
+11.2%
+12.5%
ASIA
China
Other countries
485
367
118
533
401
132
+10.0%
+9.1%
+12.9%
+7.7%
+7.5%
+8.2%
TOTAL Consumer
1,435
1,579
+10.1%
+8.0%
Professional Business
168
198
+17.8%
+4.6%
GROUPE SEB
1,603
1,777
+10.9%
+7.7%
* Like-for-like: at constant exchange rates
and scope
Rounded
figures in €m
%
calculated on non-rounded figures
GLOSSARY
On a like-for-like basis (LFL) – Organic
The amounts and growth rates at constant exchange rates and
consolidation scope in a given year compared with the previous year
are calculated:
- using the average exchange rates of the previous year for the
period in consideration (year, half-year, quarter);
- on the basis of the scope of consolidation of the previous
year.
This calculation is made primarily for sales and Operating
Result from Activity.
Operating Result from Activity (ORfA)
Operating Result from Activity (ORfA) is Groupe SEB’s main
performance indicator. It corresponds to sales minus operating
costs, i.e. the cost of sales, innovation expenditure (R&D,
strategic marketing and design), advertising, operational marketing
as well as commercial and administrative costs. ORfA does not
include discretionary and non-discretionary profit-sharing or other
non-recurring operating income and expense.
Adjusted EBITDA
Adjusted EBITDA is equal to Operating Result from Activity minus
discretionary and non-discretionary profit-sharing, to which are
added operating depreciation and amortization.
Loyalty program (LP)
These programs, led by the distribution retailers, consist in
offering promotional offers on a product category to loyal
consumers who have made a series of purchases within a short period
of time. These promotional programs allow distributors to boost
footfall in their stores and our consumers to access our products
at preferential prices.
Net debt – Net indebtedness
This term refers to all recurring and non-recurring financial
debt minus cash and cash equivalents as well as derivative
instruments linked to Group financing having a maturity of under
one year and easily disposed of. Net debt may also include
short-term investments with no risk of a substantial change in
value but with maturities of over three months.
Operating cash flow
Operating cash flow corresponds to the “net cash from operating
activities / net cash used by operating activities” item in the
consolidated cash flow table, restated from non-recurring
transactions with an impact on the Group’s net debt (for example,
cash outflows related to restructuring) and after taking account of
recurring investments (CAPEX).
Product Cost Optimization (PCO)
Group program regrouping and formalizing productivity and
value-accretive initiatives.
Operation Performance SEB (OPS)
Group program targeting improvement in overall performance,
striving for excellence
This press release may contain certain forward-looking
statements regarding Groupe SEB’s activity, results and financial
situation. These forecasts are based on assumptions which seem
reasonable at this stage, but which depend on external factors
including trends in commodity prices, exchange rates, the economic
environment, demand in the Group’s large markets and the impact of
new product launches by competitors.
As a result of these uncertainties, SEB cannot be held liable
for potential variance on its current forecasts, which result from
unexpected events or unforeseeable developments.
The factors which could considerably influence Groupe SEB’s
economic and financial result are presented in the Annual Financial
Report and Registration Document filed with the Autorité des
Marchés Financiers, the French financial markets authority.
Listen to the audiocast of the presentation on
our website on October 29th from 9 pm: www.groupeseb.com or
click here
Next key dates - 2020
January 22 | after market closes
Provisional 2019 sales
February 27 | before market opens
2019 sales and results
April 27 | after market closes
Q1 2020 sales and financial data
May 19 | 3:00 pm (Paris time)
Annual General Meeting
July 23 | before market opens
H1 2020 sales and results
October 26 | after market closes
9-month 2020 sales and financial
data
Find us on… www.groupeseb.com
World reference in small domestic equipment, Groupe SEB operates
with a unique portfolio of 30 top brands including Tefal, Seb,
Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor,
marketed through multi-format retailing. Selling more than 350
million products a year, it deploys a long-term strategy focused on
innovation, international development, competitiveness and service
to clients. With products being present in over 150 countries,
Groupe SEB generated sales of approximately €6.8 billion in 2018
and had more than 34,000 employees worldwide.
SEB SA ■ SEB SA - N° RCS 300 349 636
RCS LYON – with a share capital of €50,307,064 –
Intracommunity VAT: FR 12300349636
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Investor/Analyst Relations
Groupe SEB Financial Communication & IR
Dept
Isabelle Posth and Raphaël Hoffstetter
comfin@groupeseb.com
Phone: +33 (0) 4 72 18 16 04
Media Relations
Groupe SEB Corporate Communication Dept
Cathy Pianon
com@groupeseb.com
Phone: . + 33 (0) 6 33 13 02 00
Image Sept Caroline Simon Claire Doligez
Isabelle Dunoyer de Segonzac
caroline.simon@image7.fr cdoligez@image7.fr isegonzac@image7.fr
Phone: +33 (0) 1 53 70 74
70
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