Gemalto Provides Operators With New Mobile Marketing Solution to Boost Opt-In Database Monetization
02 Mars 2015 - 7:00AM
Mobile World Congress -- Gemalto (Euronext
NL0000400653 GTO), the world leader in digital security, announces
LinqUs Mobile Engagement and Monetization, a comprehensive solution
that optimizes the reach and effectiveness of permission-based
mobile marketing campaigns. With Gemalto's enhanced mobile
marketing functionality, operators can now deliver value-added
'Click-2-buy" and 'Click-4-coupon' messages to the widest possible
audience with Smart Messages and push notifications, enabling the
delivery of a promotional message through to app users even if the
app is not open. As a result, mobile operators can upsell and
engage with all their customers through a single solution, and
successfully monetize their opt-in databases in partnership with
brands, retailers and banks, by sending the right message to the
right person, at the right place and the right moment.
With extensive and accurate databases of opt-in subscribers -,
mobile operators around the world are uniquely positioned to become
key players in the fast-growing mobile marketing sector. In 2014
this market was valued at $4.3 billion, but is expected to reach
$15.3 billion by 20191.
LinqUs Mobile Engagement and Monetization allows promoting and
seamlessly registering subscribers' to different services such as
dataplan upgrades via their mobile, offering consumers a smooth
user experience for m-commerce. Brands and retailers can also
exploit the reach, interactivity, location-based and contextual
intelligence of LinqUs Mobile Engagement and Monetization to issue
digital coupons and vouchers when and where customers can redeem
them.
"Gemalto is a long established and proven force in the mobile
marketing arena, sending over 400 million Smart Messages a month
and representing for operators a, trusted partner for processing
their valuable subscriber data," said Nadia Gonzalez, Vice
President of Mobile Marketing for Gemalto. "This unrivaled
experience led us to also offer a range of consultancy and mobile
marketing services that can ensure campaigns are designed, managed
and implemented to deliver optimum response rates and return on
investment."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in
digital security with 2013 annual revenues of €2.4 billion and more
than 12,000 employees operating out of 85 offices and 25 research
and software development centers, located in 44 countries.
We are at the heart of the rapidly evolving digital society.
Billions of people worldwide increasingly want the freedom to
communicate, travel, shop, bank, entertain and work – anytime,
everywhere – in ways that are enjoyable and safe. Gemalto delivers
on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient
ticketing and dependable machine-to-machine (M2M) applications. We
develop secure embedded software and secure products which we
design and personalize. Our platforms and services manage these
products, the confidential data they contain and the trusted
end-user services made possible.
Our innovations enable our clients to offer trusted and
convenient digital services to billions of individuals. Gemalto
thrives with the growing number of people using its solutions to
interact with the digital and wireless world.
For more information visit www.gemalto.com,
www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto on
Twitter.
1 Source: Research and Markets, November 2014: Mobile Marketing
Market by Solutions, & by Industry - Global Forecast to
2019
Gemalto media
contacts: |
|
|
|
Nicole Williams |
Vanessa Viala |
Vivian Liang |
North America |
Europe & CIS |
(Greater China) |
+1 512 758 8921 |
+49 89 210 299 129 |
+86 1059373046 |
nicole.williams@gemalto.com |
vanessa.viala@gemalto.com |
vivian.liang@gemalto.com |
|
|
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Ernesto Haikewitsch |
Kristel Teyras |
Pierre Lelievre |
Latin America |
Middle East & Africa |
Asia Pacific |
+55 11 5105 9220 |
+33 1 55 01 57 89 |
+65 6317 3802 |
ernesto.haikewitsch@gemalto.com |
kristel.teyras@gemalto.com |
pierre.lelievre@gemalto.com |
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