Quepasa Expands Mobile Virtual Currency Monetization With Offers
25 Avril 2012 - 3:00PM
Marketwired
Quepasa Corporation (NYSE Amex: QPSA), the
public market leader for social discovery and owner of
North-American platform
myYearbook and
Latin-American platform
Quepasa, has announced the expansion of myYearbook's mobile
virtual currency monetization with the launch of Offers on mobile.
Now a user of myYearbook mobile may earn virtual currency, or
Credits, by completing Offers such as installing Android apps or
watching incented iPhone videos. Users spend these Credits on a
variety of virtual items in the application. The company earns
money on each completed Offer.
"Mobile daily usage on iPhone and Android experienced
double-digit percentage growth since the start of the year,
recently surpassing 60% of all daily myYearbook visitors logging in
on mobile," said Geoff Cook, COO, Quepasa Corporation. "While
starting from a very small base, we are seeing encouraging signs of
virtual currency monetization on the mobile platforms. In fact,
since the launch of Credits on iPhone and Android in Q1, average
daily revenue from purchased Credits has increased more than 300%
over January, when Credits were available for purchase only on the
web. Mobile users have been four to five times more likely to buy
Credits than users on the web, primarily due to reduced payment
friction."
"The mobile Offer Wall should continue this strong growth in
mobile revenue," added Cook. "The model is effective on the web
with 10% of web users in the fourth quarter completing an offer for
virtual currency. We see no reason to think mobile users will
behave differently."
About Quepasa Corporation
Quepasa Corporation (NYSE Amex: QPSA) is the public market
leader for social discovery and owner of Latin-American platform
Quepasa and North-American platform myYearbook. In April 2012,
Quepasa announced plans of its platform rebrand to MeetMe™, part of
a global strategy to expand how people discover and meet in an
increasingly online and mobile world. The company makes meeting new
people fun through social games and apps, monetized by both
advertising and virtual currency. Quepasa has strong reach
throughout the world, with a concentration of 78+ million users
across the Americas and is headquartered in New Hope, Pennsylvania.
For more information about the Company, go to www.quepasacorp.com.
To find out more about the coming rebrand, please visit
www.meetme.com or follow us on Twitter @meetme.
Cautionary Note Regarding Forward Looking
Statements
This press release contains forward-looking statements including
continued strong growth in revenue and expectations from the launch
of offers on mobile. Forward-looking statements can be identified
by words such as "anticipates," "intends," "plans," "seeks,"
"believes," "estimates," "expects" and similar references to future
periods.
Forward-looking statements are based on our current expectations
and assumptions regarding our business, the economy and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and
changes in circumstances that are difficult to predict. Our actual
results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against
relying on any of these forward-looking statements. They are
neither statements of historical fact nor guarantees or assurances
of future performance. Important factors that could cause actual
results to differ materially from those in the forward-looking
statements include unexpected issues which could adversely affect
usage on mobile devices, the willingness of our users to complete
mobile offers.
Further information on the company's risk factors is contained
in its filings with the Securities and Exchange Commission,
including the Form 10-K for the year-ended December 31, 2011. Any
forward-looking statement made by the company in this press release
speaks only as of the date on which it is made. Factors or events
that could cause actual results to differ may emerge from time to
time, and it is not possible to predict all of them. The company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
Contact: Robin Shallow EVP Communications & Public Relations
Quepasa Corporation (215) 862-1162 x230 robin@myyearbook.com Media
Inquiries: Tammy Chan Atomic PR for Quepasa Corporation (212)
699-3646 tammy@atomicpr.com Investor Contact: E. Brian Harvey Vice
President of Capital Markets and Investor Relations Quepasa
Corporation (310) 801-1719 brian.harvey@quepasacorp.com Follow us
on StockTwits or Twitter at QuepasaCorp
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