Hilary Rhoda Named New Face of Estee Lauder
26 Janvier 2007 - 5:42PM
PR Newswire (US)
Joins Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth
Paltrow and Anja Rubik NEW YORK, Jan. 26 /PRNewswire-FirstCall/ --
Aerin Lauder, Senior Vice President, Creative Director, Estee
Lauder, today announced that the brand has signed Hilary Rhoda as a
new face of Estee Lauder. Hilary will be featured in advertising
campaigns for skincare and makeup beginning August 2007. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070126/NYF043 ) "Hilary is
one of fashion's brightest stars," said Ms. Lauder. "Her
sophisticated all-American look has captivated the attention of the
fashion and beauty world in a very short time. Hilary is perfect
for Estee Lauder." An avid athlete raised in Chevy Chase, Maryland,
Hilary was on the traditional path to college at the all girl
Academy she attended in high school. While she applied and was
accepted to many colleges, she was also diligently studying fashion
publications and quietly aspiring to move to New York to pursue
modeling. Within weeks of moving to New York, Hilary traveled to
Paris for the Spring/Summer 2006 Collections which proved to be the
turning point in her career. There she was personally cast by
Balenciaga's Nicholas Ghesquiere to appear in his show which
officially landed her on the radar screen of fashion's leaders. She
was subsequently featured in that season's top fashion shows,
editorials, as well as the Balenciaga ad campaign photographed by
David Sims. Hilary quickly became a runway favorite, appearing in a
wide range of shows including: Marc Jacobs, Yves Saint Laurent,
Valentino, Narciso Rodriguez, Zac Posen, Alexander McQueen, Chloe,
Hermes, John Galliano, Louis Vuitton, Versace, Givenchy, Karl
Lagerfeld, Oscar de la Renta, Michael Kors, Stella McCartney,
Proenza Schouler, Donna Karan, Carolina Herrera and Ralph Lauren.
Hilary's image has been captured by many of fashion's leading
photographers including: Steven Meisel, Mario Testino, Craig
McDean, Mert & Marcus, David Sims, Inez Van Lamsweerde &
Vinoodh Matadin, Peter Lindbergh, Patrick Demarchalier, and Arthur
Elgort. She has appeared on the cover of Italian Vogue and French
Vogue and in the pages of fashion publications across North
America, Europe and Asia including American Vogue, Chinese Vogue,
W, Harper's Bazaar, V Magazine, I-D and Numero. In addition to
Hilary, Estee Lauder's current models - Elizabeth Hurley, Carolyn
Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik -- will
continue to represent the brand in various global advertising
campaigns. * Elizabeth Hurley, who just re-signed with Estee Lauder
for her 13th year, will represent the Resilience Lift Extreme
franchise and act as the global spokesperson with Evelyn Lauder for
the company's Breast Cancer Awareness campaign. * Carolyn Murphy,
who has represented the brand since 2001, will debut in a new
global campaign for Re-Nutriv, Estee Lauder's high end skincare
line. * Liya Kebede, who joined in 2003 and is also a U.N. Goodwill
Ambassador for Maternal and Child Health, will be featured in
global makeup campaigns. * Gwyneth Paltrow, who joined the brand in
2004, will continue to represent the pleasures and Pure White Linen
fragrances; and * Anja Rubik, announced in November 2006, will be
featured in campaigns for the Beautiful fragrance franchise as the
"Beautiful bride." The Estee Lauder Companies Inc. is one of the
world's leading manufacturers and marketers of quality skin care,
makeup, fragrance and hair care products. The Company's products
are sold in over 130 countries and territories under
well-recognized brand names, including Estee Lauder, Aramis,
Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger,
La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin,
Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good
Skin(TM), Donald Trump the Fragrance, Grassroots, Sean John,
Missoni, Daisy Fuentes and Tom Ford Beauty.
http://www.newscom.com/cgi-bin/prnh/20070126/NYF043
http://photoarchive.ap.org/ DATASOURCE: Estee Lauder CONTACT: Geri
Schachner, +1-212-572-4454, Web site: http://www.esteelauder.com/
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