JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years, with new iconic and innovative digital screens
19 Octobre 2023 - 5:40PM
JCDecaux renews and extends its advertising concession with Madrid
Metro for 10 years, with new iconic and innovative digital screens
JCDecaux renews and extends its
advertising concession with Madrid Metro for 10 years, with new
iconic and innovative digital screens
Paris, October
19th, 2023 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces that following a competitive tender it has
renewed and extended its advertising concession with Madrid Metro
(5 million daily passengers on average), making it the most
digitised JCDecaux-marketed metro in Europe and the first 100%
data-driven advertising space in Spain. The digital transformation
of the oldest Spanish metro network has started in August and will
be completed by the end of the year.
The 10-year contract covers 3,100 traditional
displays as well as more than 460 new, larger, sharper and more
energy-efficient digital screens, extending their life cycle and
making metro stations more efficient and sustainable. The new
contract aims to deliver a high-quality media space and to
modernise Spain’s capital metro with up to 2,000 sq m of screens.
It includes innovative and high-impact displays such as
large-format screens and columns with an anamorphic effect, twin
curved screens as well as “cinema formats”, a new type of
large-format screen created exclusively for platforms, 142 of which
will be installed in 39 key stations. A brand-new network of
digital screens will also be created with nearly 300
high-definition screens across 100 strategic locations, mostly
within the M30 perimeter, ensuring maximum coverage and
visibility.
Technological innovation and a data-driven
approach also play an important role in shaping new, more digital
and intelligent advertising in metro stations. It will include
measurement tools, an unprecedented milestone that will make it
possible to fine-tune the calculation of impressions in close to
real time and offer much more precise performance metrics. This new
contract will also enable JCDecaux to introduce programmatic buying
opportunities into the metro environment for the first time,
following its launch in street furniture and shopping centres.
By the end of the year, JCDecaux will operate a
total of 2,750 digital faces in Spain.
Jean-Charles
Decaux, Co-Chief Executive Officer of JCDecaux, said: "We
are delighted to have been awarded this strategic contract to
digitise Madrid Metro, continuing our long-term partnership which
started in 2007. JCDecaux has rolled-out an in-depth media
transformation plan, including the introduction of large and iconic
digital media opportunities to create memorable brand experience
while offering one of the major communications-platform for brands.
It will participate to enhance the Madrid Metro environment,
further raising engagement and ultimately generating revenue to
invest in delivering an even better commuter experience. It is one
of our most ambitious projects to date in Europe and we want it to
become a benchmark in terms of digitisation and sustainability.
Metro advertising (OOH and DOOH) is an ideal canvas to create
impactful and memorable campaigns, leaving a lasting impression on
commuters long after their journey has ended. As the number one
outdoor advertising company worldwide, our vision is to deliver
innovative and sustainable media assets that enhance communication,
benefiting partners, people, advertisers and their brands.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – H1 2023
revenue: €1,585m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP
(A-), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 10-19-2023 # Métro de Madrid_UK
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