By Adria Calatayud

 

Pernod Ricard SA said Tuesday that it has agreed to buy a majority stake in U.S. whiskey brand Skrewball as it seeks to boost its portfolio of flavored whiskeys.

Skrewball, which makes a peanut butter-flavored whiskey, was founded in 2018 by Steven and Brittany Yeng and sold more than half-a-million nine-liter cases in 2022, Pernod Ricard said.

The French distiller--which makes Absolut vodka, Jameson whiskey and Martell cognac--said flavored whiskey is one of the fastest-growing spirits categories in the U.S., representing a quarter of overall whiskey sales.

The acquisition comes after Pernod Ricard's launch of flavored whiskey Jameson Orange last year, it said.

Financial terms of the deal weren't disclosed.

 

Write to Adria Calatayud at adria.calatayud@dowjones.com

 

(END) Dow Jones Newswires

March 21, 2023 03:37 ET (07:37 GMT)

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