Sonoco's Linearpak(R) Can Delivers Whole Solution for Whole Foods Market's New Dog Treat
18 Janvier 2007 - 2:30PM
PR Newswire (US)
HARTSVILLE, S.C., Jan. 18 /PRNewswire-FirstCall/ -- When Whole
Foods Market chose Sonoco's Linearpak(R) cans for its new gourmet
pet treats, Whole Paws, it got a package that satisfies the
requirements of pet owners and their pets, delivering all-important
differentiation, product freshness and ease of use. (Logo:
http://www.newscom.com/cgi-bin/prnh/19991006/SNCLOGO ) Sonoco is
supplying Whole Foods with 502 x 514 Linearpak cans for three SKUs
of Whole Paws dog biscuits: Healthy Coat, Hip and Joint, and Tiny
Dog formula. The non-round, paperboard-based cans contain 14 ounces
of dog biscuits. It is the distinctive shape of the Whole Paws
Linearpak can that is sure to capture the attention of Whole Foods
Market shoppers. Though rectangular in shape, the Linearpak can is
designed with rounded corners so there are no hard edges. This
allows a superior presentation of the Whole Paws dog biscuits'
six-color, flexo-printed graphics, which flow around the package
without interruption. The package provides strong reinforcement of
the Whole Paws brand and the retailer's penchant for unique
products and packaging. Made primarily of recycled paperboard, the
Linearpak can offers exceptional product protection. The inner
barrier liner is made of metallized polyethylene (MPET) which
provides a superior barrier to grease and abrasion resistance. The
latter is important to protect the inside of the can during
distribution. Crisp products can sometimes puncture liners
materials, affecting barrier performance. The MPET liner guards
against punctures so products stay fresh and the aesthetics of the
can also are preserved. Whole Paws is not only a treat for pets,
it's a treat for owners as well. The upright rigid format stacks
neatly in the cupboard and does not lose its stackability as the
product inside is consumed. The Linearpak can includes a SafeTop(R)
tabbed membrane closure that adheres directly to the rim of the
can. The SafeTop closure serves two functions. It helps maintain
the freshness of the treat until the package is opened and it is
also simple to remove. A flexible plastic overcap completes the
package and allows for secure reclose between doggie's snack times.
About Whole Foods Market Founded in 1980 with one small store in
Austin, Texas, Whole Foods Market now operates 189 stores
throughout the United States and the United Kingdom. Highly
selective about the products it sells and committed to sustainable
agriculture, Whole Foods Market is the world's leading natural and
organic foods supermarket. For more information, visit
http://www.wholefoodsmarket.com/. About Sonoco Sonoco, founded in
1899, is a global manufacturer of industrial and consumer products
and provider of packaging services, with more than 300 operations
in 35 countries, serving customers in 85 nations. For more
information on the Company, visit http://www.sonoco.com/.
DATASOURCE: Sonoco CONTACT: Roger Schrum, +1-843-339-6018, or , or
Myra Richey, +1-843-383-3333, or , both of Sonoco Web site:
http://www.sonoco.com/ http://www.wholefoodsmarket.com/
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