AWI Award Int

RNS Number:9618F
Award International Holdings PLC
02 December 2004


For immediate release: 2 December 2004


                Award International Holdings PLC ("the Company")


                                Trading Statement


Award International Holdings PLC ("AIH" or "the Company") the full service
promotional incentives company that provides merchandise, live events and
travel, announces that, despite winning a number of new clients in the past six
months, its results for the year to 30 September 2004 will be substantially
below current market expectations.

The Company had expected to win two major orders which have not come through,
which contributed to the loss of revenue which will result in a reduced pre tax
profit. The Company will announce its full results for the year to 30 September
2004 in January.

Award International Limited ("Award") has also won a number of new clients
including Cadbury Ireland to supply scanner radios and BT Retail to provide
promotional items for sale in Tescos stores. As part of its long-standing
relationship with Buena Vista International, Award has created radios and
watches for the hit movie, 'The Incredibles' and is also creating merchandise
for new client Momentum Pictures for the release of its new movie 'Racing
Stripes' which is due for release in February 2005.

Other new clients include EU Jet and the British Red Cross. For EU Jet, the
initial contract is for a promotion to run across pubs in Kent and south east
London. Award is supplying holiday vouchers, posters, banners, game cards and
prize draw boxes. For the British Red Cross, Award will create retail 
merchandise to be sold to the public rather than purely promotional merchandise 
as is usually the case.

In November, Award took an order from Award Group International Inc., to supply
Pepsi bottlers in El Salvador and Argentina with US$100,000 of promotional
merchandise. Award Group International Inc., is a client of Award International
Limited and is wholly owned by Vic Bussey, Director of Award International
Holdings PLC.

The Company is optimistic that these and other new clients will provide
substantial contracts going forward.

Commenting on the statement, Geoffrey Rose, Chairman of Award International
Holdings said, "Despite the fact that two major orders we were expecting didn't
materialise we have won a number of new clients this year and we are excited
about the prospects for the business. Award continues to win clients and develop
new promotional ideas and although the lost revenue is disappointing we are
confident that 2005 will be a good year."

For further information please contact:

Tavistock Communications
Katy Pratt
Tel: 020 7920 3150
Email: kpratt@tavistock.co.uk

Seymour Pierce
Louise Carpenter
Tel: 020 7107 8000


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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