ADWALKER FEATURES IN DONALD TRUMPâ€™S THE APPRENTICE

    11DECEMBER2006

                                 ADWALKER PLC                                  

                         ("ADWALKER" OR "THE COMPANY")                         

             ADWALKER FEATURES IN DONALD TRUMP'S "THE APPRENTICE"              

The Board of Adwalker, the AIM-listed specialist in wearable media solutions,
is pleased to announce that its Adwalker interactive platform, the patented
out-of-home media, makes its US network television debut on season six of NBC's
"The Apprentice" from Mark Burnett Productions, premiering on Sunday 7 January
2007 in the USA.

  * During the programme, the capability of the Adwalker platform is clearly 
    demonstrated to an estimated viewing audience of 22 million people across
    the US;
   
  * The result of the team tasks confirms Adwalker's point-of-sale capabilities
    with "The Apprentice" cast member teams selling Universal Studios Hollywood
    Theme Park passes using the Adwalker platform;
   
  * This is the fourth time Adwalker has worked in association with NBC-Universal; 
    and
   
  * This announcement follows the previously announced news that Adwalker has
    been chosen as an official launch partner with Microsoft Windows Vista and
    2007 Microsoft Office System in Ireland.
   
During the show, Donald Trump and his daughter, Ivanka, challenge the
Apprentice teams to use the Adwalker, an advertising and media platform worn by
its operators, to sell on-the-spot front-of-the-line passes and discount season
passes to consumers at Universal Studios Hollywood. The episode, which forms
part of the sixth series of "The Apprentice", demonstrates the power of the
Adwalker against conventional sales' methods.

The programme's adoption of Adwalker is testament to the unique set of
capabilities of the Adwalker platform and the brand.

Today's announcement marks the fourth time Adwalker and NBC-Universal have
worked together, with the Adwalker previously promoting NBC's "Today Show" 2006
and "Upfront Presentation" at Radio City Music Hall. The Adwalker has also been
used to promote prime-time programming of NBCU's Telemundo unit, and KNBC-TV's
NFL Football program, "The Challenge".

Commenting on today's news, CEO, Simon Crisp, said: "This is a fantastic
endorsement of the Adwalker platform and a testament to how seriously Adwalker
is being taken in the US market. In the last three years, the use of the 
Adwalker by many of our clients has gone from one of curiosity to being an
essential element of an out-of-home media campaign.

"Our appearance on `The Apprentice: Los Angeles' confirms what the Board have
long maintained: Adwalker is a unique and dynamic Media platform, enabling both
an advertising and point of sale capability, and we are delighted that 
NBC-Universal together with major business players like Donald Trump and Mark
Burnett have selected the Adwalker to appear on the program."

                                   ---ENDS--                                   

Enquiries:

Adwalker plc Tel: +353 (1) 866 9000

Simon Crisp

www.adwalker.com

Bishopsgate Communications Ltd. Tel: 020 7562 3350

Dominic Barretto Mobile: 07930 450 156

www.bishopsgatecommunications.com

John East & Partners Limited Tel: 020 7628 2200

Simon Clements

www.johneastpartners.com

About Adwalker

The Adwalker mobile out-of-home, interactive media platform is an advertising
and media platform which is worn by its operators (`Adwalkers') as a compact
body pack incorporating a LCD screen, wearable computer, touch screen and
printer, enabling services and applications which include brand advertising,
point-of-sale, data capture and promotions.

Some of Adwalker's blue chip clients to date include Bank Of America, AT&T,BT,
Virgin Music, Volvo, Lufthansa, Motorola, Diageo, Daimler Chrysler, Microsoft,
Paramount Pictures, UIP/Universal Pictures, GSK, Ask.com, 3 Mobile, American
Express, Coors, Unilever, Comcast, O2, Ford, Guinness, Telemundo, British
Airways, Charles Schwab and Jameson's.

Adwalker's shares were admitted to trading on the AIM market of the London
Stock Exchange in August 2005. (Ticker: AWR) Its headquarters are in Dublin,
with offices in New York and London.



END
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