IMMEDIATE
RELEASE
14 March 2024
A.G. BARR
p.l.c.
("A.G. BARR" or
"the Group")
A.G. BARR p.l.c., the branded multi-beverage
business with a portfolio of market-leading UK brands, including
IRN-BRU, Rubicon, FUNKIN and Boost.
Business
reorganisation
Barr Direct
Following a comprehensive review of Barr Soft
Drinks' sales and distribution operations we are today announcing a
proposal to change the route to market strategy in the important
symbols and independent retail channel. The current direct to
store delivery model, supported by telesales, would move to an
enlarged and enhanced field sales operation with brands directly
supplied through existing wholesale channels.
The proposal impacts up to 160 employees however
it is expected that additional field sales roles will be created to
support the new route to market.
Subject to consultation the proposals could
result in the closure of our direct operations at Moston,
Wednesbury and Dagenham and could be completed by the end of
June.
Boost Drinks
Following the acquisition of Boost Drinks in
December 2022, the Group commenced a manufacturing in-sourcing
programme of Boost's products to the Barr Soft Drinks division,
delivering margin improvement as a consequence.
The Group is now announcing a proposal to fully
integrate the Boost business into Barr Soft Drinks which would
result in a reduction in duplicated activities and
access to the wider Barr Soft Drinks sales channels and
organisation. Subject to consultation it is
anticipated that the integration would be completed by the end of
the year.
The proposal impacts 35 employees and would lead
to the closure of the Boost Leeds office.
___________
The proposals are subject to full and proper
consultation with impacted employees over the coming months.
The Company will do everything possible to support those affected
throughout the process.
For more information, please contact
:
A.G.
BARR
Instinctif
Partners
0330 390
3900
020 7457 2010/05
Roger White, Chief
Executive
Justine Warren
Stuart Lorimer, Finance
Director
Matthew Smallwood
Next scheduled update : Full Year Results - 26
March 2024