New Brand Launch
30 Janvier 2008 - 8:01AM
UK Regulatory
RNS Number:8184M
Conival plc
30 January 2008
Emabargoed for release 07.00
30 January 2008
Conival Plc
("Conival" or "the Company")
New brand launch update
Conival (AIM: CVL), the specialist branded food and beverage company, is pleased
to announce the launch of its new brand Glorious!, a range of fresh chilled
soups, approved by Marco Pierre White.
Glorious! is being launched exclusively to all 375 Morrisons stores from today
at a retail price of �1.99 for 600g, which compares favourably with the price
of the market leader, New Covent Garden Soup, priced at �1.99.
Conival Plc has collaborated with Morrisons as they have demonstrated
exceptional support of the brand and a keen focus on developing their fresh
chilled range. They are supporting the brand with an introductory trial price
of �1.49 and prominent gondola end positioning for four weeks from launch.
Glorious! soups will initially be launched in four recipes;
* Vine ripened tomato and balsamic
* Wild mushroom and cream
* Spicy Cuban beef and tomato
* Chicken, courgette and orzo pasta
Marco Pierre White was the first Briton to be awarded three Michelin stars and
in September 2007 appeared as Head Chef on ITV's Hells Kitchen, raising his
profile. Marco is scheduled to appear on further ITV programmes during 2008.
Jeremy Schwartz, CEO of Conival, said "I am pleased that Conival's strategy to
utilise its portfolio of celebrity chefs is achieved with the launch of
Glorious! supported by Marco Pierre White's growing popularity following Hell's
Kitchen. The range of fresh chilled soups enters a market predicted by TNS
(Taylor Nelson Sofres) to grow 10% this year as consumers continue to seek
fresh foods."
Enquiries:
Conival plc 0870 389 6999
Jeremy Schwartz, Chief Executive
W.H. Ireland 0121 265 6333
Tim Cofman/Nicola Rayner
This information is provided by RNS
The company news service from the London Stock Exchange
END
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