The new "tell-it-like-it-is" independent media agency,
spawned from the merger of Cage Point and PlusMedia, has secured
AOR assignments from Bridges Consumer Healthcare LLC, Carlin
Consumer Health, and business insurance brand Hiscox USA.
NEW
YORK, Feb. 19, 2025 /PRNewswire/ -- Mile
Marker, the new-breed independent media agency tailored
specifically for the ambitions of today's growth marketers, is
proud to announce three new agency-of-record partnerships with
Bridges Consumer Healthcare LLC, Carlin Consumer Health, and
business insurance brand Hiscox USA.
"All 3 of these marketers hit the bullseye of what Mile Marker seeks in client partnerships," said
Shattuck Groome, Mile Marker, Chief Media Officer. "They each
demand honesty, transparency and an analytics-driven approach to
delivering business outcomes for their brands from their agency
partners. They expect deep, best-in-class expertise across the
consumer journey and its influence on all media channels. This
aligns seamlessly with our agency values."
"We are on an aggressive growth trajectory and we needed to find
a media agency partner that is attuned to our mandate for quick
growth and possesses the chops to fulfill it," said John Speranza, CEO at Bridges Consumer
Healthcare. "Of all the agencies that came forward, Mile Marker stood out for its proven track
record in shaping their clients' multichannel mix to optimize ROAS
and deliver on business outcomes with a sophisticated, transparent
approach to analytics and applying emerging growth channels like
retail media."
All 3 accounts were awarded to Mile
Marker after comprehensive agency reviews. For Bridges and
Carlin, Mile Marker is tasked with
driving both awareness and retail sales for a range of brands
within their portfolios with an omnichannel approach. The brief for
Hiscox USA will be to drive
greater upper-funnel brand awareness and consideration within its
key B2B audience segments.
With an integrated set up built around a fierce commitment to
elevating media performance beyond KPIs, Mile Marker will operate with full integration
and technical customization to bring together brand and performance
media and deliver what really matters to clients - scalable growth.
Mile Marker is the newly constituted
shop from the merger of PlusMedia and Cage Point.
By blending the strategic precision and analytical insights from
both businesses across all channels, Mile
Marker represents an end to end media agency that now merges
the digital and physical worlds, helping brands connect with their
audiences wherever they are. The combined executive leadership team
meshes an entrepreneurial and founder mindset with C-level holding
company experience to drive an independent media agency with a
laser focus on clients on the precipice of explosive growth.
About Mile
Marker
Mile Marker is a "tell-it-like-it-is"
media agency that blends deep platform expertise with human EQ and
analytical IQ. With headquarters in New
York City, serving sophisticated marketers in the
small-to-medium enterprise space, for whom we manage $500M in comprehensive media. Mile Marker's client roster includes FreshPet,
DoorDash, Webster Bank, Harry's,
Feeding America among others. For more information go
to www.milemarkeragency.com.
About Bridges Consumer Healthcare Based
in Chattanooga, Tennessee,
Bridges' mission is to build a leading consumer healthcare company
focused on OTC and personal care products and driven by
consumer-led innovation and marketing. For more information, please
visit www.bridgeschc.com.
About Carlin Consumer Health Founded in 2022
and based in New York City, NY,
Carlin is a consumer health business uniquely positioned to acquire
leading over-the-counter brands. Carlin was formed by leading
sponsors, Hildred Capital Management, Bourne Partners Strategic
Capital, and The Emerson Group, and initially acquired a leading
acid reducer brand, Zegerid OTC®. For more information,
please visit carlinconsumerhealth.com/.
About Hiscox
Hiscox is a global specialist insurer,
headquartered in Bermuda and
listed on the London Stock Exchange (LSE:HSX). Hiscox USA provides a variety of admitted or
specialty risk solutions, including a broad spectrum of
professional liability, general liability, cyber and data security,
media liability, management liability, crime, entertainment, and
terrorism insurance products.
Media Contact: Hank kim, hank@m8media.net
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SOURCE Mile Marker LLC
