Sage brings expertise in data and insights to global sport via partnership with Sportable
29 Février 2024 - 11:00PM
UK Regulatory
TORONTO, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Sage,
the leader in accounting, financial, HR and payroll technology for
small and mid-sized businesses, is partnering with Sportable, a
global data collection and analytics platform, to bring deeper,
AI-led insights to the biggest sports in North America and
beyond.
The strategic marketing partnership follows Sage’s
role as ‘Official’ and ‘Insights’ Partner to well-known brands,
including Major League Baseball and builds on its commitment to
unleash potential through data, as it does every day for millions
of SMB customers.
Sage and Sportable will develop a global sports
index, bringing together millions of AI-led insights generated
across the sports world by Sportable technology. It will provide
open access for anyone to identify trends and better understand key
indicators of high performance and game strategy. The first index
to be launched will be rugby focused, with future versions planned
for soccer, American football and more.
Sportable specializes in advanced technology that
tracks balls and players across a number of sports, including
rugby, Australian rules football, American football and soccer. Its
proprietary hardware is underpinned by AI and Machine Learning,
which turn thousands of data points into real-time, automated
insights on how players and the ball move during a game and in
practice.
The Gilbert x Sportable Smart Ball, for example,
used in elite professional level rugby games since 2022, works with
wireless beacons around the field to show live game data, such as
how far the ball is kicked or passed, and how much territory a team
gains as they attack. The technology helps players, coaches and
teams use these insights to make performance improvement, tactical
and recruitment decisions, while broadcasters and fans benefit from
immediate game analysis.
Sage will present the vast amount of data gathered
by Sportable’s expanding presence in the sports world and add to
its existing portfolio of sports brands, as it helps to deliver
business and sports analytics at scale.
Cath Keers, Chief Marketing Officer of Sage said:
“Every day, Sage surfaces insights for customers that help them
make the best business decisions. We know sporting success relies
on the same blend of insight and instinct, so we’re excited about
the potential of this partnership. Our brand scale and Sportable’s
AI data expertise is a great combination and we look forward to
collectively bringing new insights to life across the sports
world.”
Commenting on the partnership with Sage, Dugald
Macdonald, Co-Founder and CEO of Sportable, said: “We are proud to
announce this collaboration between Sportable and Sage. We first
worked with Sage in 2022 after deploying the Smart Ball with our
partners at Six Nations Rugby, which Sage went on to present during
the 2022 Autumn Nations Series and beyond. The Sportable team has
created a fantastic, applied technology product that is proven to
bring new levels of insight into elite sport both from a
performance and fan engagement perspective. To have an opportunity
to further bring that to life in partnership with an organisation
like Sage, and usher in an accelerated period of growth and
learning as a result, is truly exciting.”
Media contact:
Monique Daniel
Sage
monique.daniel@sage.com
(905) 781-0758
About Sage
Sage exists to knock down barriers so everyone can thrive, starting
with the millions of Small and Mid-Sized Businesses served by us,
our partners and accountants. Customers trust our finance, HR and
payroll software to make work and money flow. By digitising
business processes and relationships with customers, suppliers,
employees, banks and governments, our digital network connects
SMBs, removing friction and delivering insights. Knocking down
barriers also means we use our time, technology and experience to
tackle digital inequality, economic inequality and the climate
crisis.
Sage (LSE:SGE)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
Sage (LSE:SGE)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024