Be 'Summer W-I-S-E' to Decrease the Threat of West Nile Virus
17 Mai 2007 - 5:00PM
PR Newswire (US)
Four easy steps identified to help you and your family enjoy time
outside this summer ST. LOUIS, May 17 /PRNewswire/ -- Summer. The
nice weather of the summer months means more outside activity. Most
people know to protect themselves from sun exposure and
dehydration, but there are other dangers that should be protected
against -- mosquitoes. According to a recent survey commissioned by
Spectrum Brands, mosquito bites are a top summer skin care concern.
However, while 65 percent of American adults rate mosquito bites as
the No. 1 factor that could most negatively affect their day, only
two in five use insect repellents. Spectrum Brands advises
consumers to be "Summer W-I-S-E" by taking the following four
precautions when heading outdoors: Always carry a: W ater bottle I
nsect repellent S unscreen E very time you and your family go
outside In one minute or less, people can protect themselves from
mosquitoes, ticks, biting flies, and other insects by applying a
repellent with an active ingredient approved by the Centers for
Disease Control. In addition to DEET- based insect repellents, the
CDC also recommends using repellents with the following active
ingredients for the best protection against mosquitoes and West
Nile virus: -- Picaridin -- introduced in the United States in 2005
in Cutter(R) Advanced(TM) insect repellent with 7 percent
Picaridin. This active is odorless and has a light, clean feel.
These improved cosmetic benefits could reduce consumers' aversion
to applying repellents. In addition to the original formula,
Picaridin is also available in Cutter(R) Advanced(TM) Sport insect
repellent (an aerosol with 15 percent Picaridin) and Cutter(R)
Advanced(TM) Outdoorsman insect repellent, which lasts twice as
long as the original pump and also protects against ticks. The
original and sport formulas are also available in wipe form,
allowing for more controlled application. -- Oil of Lemon
Eucalyptus (OLE) - derived from the Eucalyptus Citriodora tree and
is the only CDC-recommended plant-based repellent. It is available
under the Repel(R) and Cutter(R) brand names in 40 percent and 30
percent pumps and is proven effective against mosquitoes and ticks.
OLE is the perfect option for those who want a natural product.
"There are two important criteria when choosing a repellent," said
Joe Conlon, technical advisor for the American Mosquito Control
Association and former Navy medical entomologist. "Make sure it's
an active ingredient recommended by the CDC and check the
percentage of active ingredient to know how many hours of
protection the repellent will provide." While DEET-based mosquito
repellents have set the standard for protection in the United
States for decades, many consumers have voiced some dissatisfaction
with the odor and skin feel. DEET is also a plasticizer, meaning
the chemical reacts aggressively with plastics, coatings, and other
synthetic materials. For example, DEET can dissolve plastic, ruin
camping equipment, or leave fingerprints on plastic or varnished
surfaces. "Picaridin provides the same long-lasting, effective
protection as DEET but is aesthetically pleasing," said Spectrum
Brands Brand Manager Dan Birkenmeier. "Because Picaridin is
pleasant to use, it is an appealing alternative for nearly 40
percent of consumers recently polled who indicated their
dissatisfaction with the way DEET-based repellents smell and feel."
According to Conlon, "The most important thing is for people to
pick a repellent they are going to use ... and then use it." Other
ways to limit mosquito activity include inspecting door and window
screens to prevent mosquito entry in home and using outdoor foggers
and lawn sprays to kill mosquitoes where they hide. It's also very
important to reduce mosquito breeding areas by removing standing
water in birdbaths, flowerpots, pool covers, and other places water
collects. For more information about Spectrum Brands repellents,
visit http://www.cutterinsectrepellent.com/. For more information
about the West Nile virus and ways to protect against mosquitoes,
visit http://www.cdc.gov/westnile. About Spectrum Brands Spectrum
Brands is a global consumer products company and a leading supplier
of batteries, lawn and garden care products, specialty pet
supplies, shaving and grooming products, household insect control
products, personal care products and portable lighting. Spectrum
Brands' products are sold by the world's top 25 retailers and are
available in more than 1 million stores in more than 120 countries
around the world. Headquartered in Atlanta, Ga., Spectrum Brands
generated FY2006 revenue of approximately $2.5 billion. The
company's stock trades on the New York Stock Exchange under the
symbol SPC. About the Survey In March 2007, Spectrum Brands
commissioned Fleishman-Hillard to conduct consumer research to
benchmark prevalent attitudes and behaviors during the summer
months related to outdoor activities. Opinion Research Corporation
conducted telephone interviews with 1,013 U.S. consumers 18 years
of age or older in the continental United States. The sample was
comprised of 507 men and 506 women. The sampling error associated
with the overall results is plus or minus three percentage points
at a 95 percent confidence level. DATASOURCE: Spectrum Brands
CONTACT: Heather Woodard of Fleishman-Hillard, +1-314-982-0289, ,
for Spectrum Brands Web site: http://www.cutterinsectrepellent.com/
http://www.cdc.gov/westnile
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