Mission Group PLC (The) ACQUISITION OF MEZZO LABS (7909P)
14 Février 2023 - 8:00AM
UK Regulatory
TIDMTMG
RNS Number : 7909P
Mission Group PLC (The)
14 February 2023
14(th) February 2023
The MISSION Group plc
("MISSION" "The Company" or "The Group")
ACQUISITION OF MEZZO LABS
The MISSION Group plc (AIM: TMG), creator of Work That Counts
(TM) , comprising a group of digital marketing and communications
Agencies delivering real, sustainable growth for its Clients, is
pleased to announce the acquisition of Mezzo Labs , a global data
science and digital analytics consultancy.
Mezzo Labs is a leading provider of innovative data services
with over 16-years' experience in data strategy and architecture,
web analytics, CX analytics, marketing automation, insights
generation, data science, Conversion Rate Optimisation (CRO) and
personalisation. Headquartered in London, the company also has
operations in Singapore.
Working with global blue-chip Clients - and with a strong
presence in financial services - Mezzo Labs' team of technology and
data experts help brands to get the best from their existing data
infrastructure, think faster using actionable insights, act smarter
with the power of analytics and sell more to their customers.
This Acquisition signifies a further step towards achieving
MISSION's strategic and operational goals. Through enhancing its
service offering and expanding its capabilities within the data
science and digital analytics space, MISSION is scaling its ability
to target global businesses across a range of sectors.
James Clifton, Chief Executive Officer of The MISSION Group,
commented: "Despite a challenging macro-economic backdrop, MISSION
continues to commit to further developing our capabilities and
Client servicing offering through investing in ambitious brands
like Mezzo Labs.
Work That Counts (TM) is all about delivering a real business
benefit from a Client's Marketing spend and this latest acquisition
will enable MISSION to provide Clients with bespoke, data-driven
digital marketing solutions to ensure long-term growth. "
Adrian Kingwell, Founder and CEO of Mezzo Labs said: "Over the
last 16 years we have helped digital marketers turn data into
insights so they can deliver more personalised and effective
marketing campaigns. We are delighted to be joining The MISSION
Group plc and its dynamic network of agencies to bolster the
Group's digital analytics capabilities, drive global opportunities
and offer a greater breadth of services for all our clients."
ENQUIRIES:
James Clifton, Chief Executive Officer
Giles Lee, Chief Financial Officer
The MISSION Group plc 020 7462 1415
Mark Percy / James Thomas
Fiona Conroy (Corporate Broking)
Shore Capital (Nomad and Broker) 020 7408 4090
Kate Hoare / Alexander Clelland / India Spencer
HOUSTON (Financial PR and Investor Relations) 0204 529 0549
NOTES TO EDITORS
MISSION is a collective of Creative and MarTech Agencies led by
entrepreneurs who encourage an independent spirit. Employing over
1,000 people across 28 locations and 3 continents, the Group
successfully combines its diverse expertise to produce Work That
Counts for our Clients, whatever their ambitions. Creating real
standout, sharing real innovation and delivering real business
growth for some of the world's biggest brands.
www.themission.co.uk
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END
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