APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, was recently designated the fastest growing OLAP (online analytical processing) technology vendor, aside from Microsoft, by The OLAP Report, an independent research resource for organizations buying and implementing OLAP applications. The OLAP Report is an unbiased analysis of the OLAP market and includes OLAP products and related software and services expenditure. To properly gauge market share, the report is based on the total amount spent on solutions directly incorporating OLAP products, providing a standard market measurement and eliminating distortions of disparate distribution channels. These shares have been published continuously since 1995, providing a long-term look at the market trend. �The OLAP market grew by an unexpected 16.4 percent in 2006, surpassing our expectation of 12 percent,� said Nigel Pendse, lead author of The OLAP Report and principal of OLAP Solutions. �Applix continues to produce strong growth, increasing its OLAP market share for the fifth consecutive year, one of only two companies to achieve this.� Applix grew significantly greater than the market average last year, with license revenue increasing more than 54 percent. The recently released OLAP Report measures technology vendors that are either OLAP providers or companies with a large proportion of OLAP revenues. Applix has staked a position in the top ten OLAP vendor list since 1996 among much larger companies such as Microsoft, Cognos, Business Objects and Oracle. The 2006 report shows Applix climbed two places in The OLAP Report�s league table, the only company to do so this year. �The OLAP Report market share analysis shows that many of the larger vendors are experiencing a decline in market share,� said Ben Plummer, vice president of marketing and strategic alliances at Applix. �However, Applix grew total revenues by 41 percent last year, based upon our ability to meet the increased demand for a complete business analytics solution. With a complete set of performance applications including budgeting, planning, and consolidations coupled with the industry�s most versatile in-memory OLAP solution, we expect to continue our strong growth.� To read the report, please visit: http://olapreport.com/results.htm. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. About The OLAP Report The OLAP Report continues to serve IT and finance project managers from large organizations worldwide with invaluable assistance and advice on the selection of OLAP (On-Line Analytical Processing) software. The OLAP Report is entirely independent of vendor bias, and derives almost all its revenue from subscriptions to the www.olapreport.com website which features in-depth product reviews, market analyses and case studies. To subscribe, visit: http://www.olapreport.com/cam/subscribepr.htm Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.