APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), the leading business analytics software solutions provider, today opened its annual Applix International User Conference (AIUC). The three-day event brings together Applix customers, partners and industry experts from all over the globe who are dedicated to the progression of business analytics usage. This year�s record-setting attendance represents significant momentum not only for Applix, but also for the business analytics and performance management industry overall. �We�re extremely pleased with the level of interest for this year�s user group conference,� said Ben Plummer, vice president, worldwide marketing and strategic alliances of Applix. �Attendance has increased 50% over last year�s event, which demonstrates Applix�s momentum, strength of product offerings and focus on meeting customer demands. In response, we�ve assembled an in-depth, highly-interactive event covering technology, business and industry-related topics that will help attendees manage their organizations proactively to stay in step with current and future trends of the agile enterprise.� AIUC features business, technical, hands-on and collaborative tracks covering notable topics, including: Best practices for performance management in finance Techniques for deploying virtualized data warehousing Leveraging in-memory application architectures Extending business analytics across the enterprise �This year�s AIUC has a �global focus� around agile companies, which is in line with how we use Applix�s Executive Viewer product,� said Jan Staelens, chief financial officer (CFO) of Kinepolis, Europe�s largest cinema operator, based in Belgium. �Applix Executive Viewer, the easiest-to-handle viewer we found in the market place, gave Kinepolis Group not only an administrative tool, but a positive boost, integrating the work of hundreds of people. Along with financial data, we are adding operational data to the viewer, together with our fiscal and treasury follow-up dashboards. I�m confident that AIUC will present new opportunities and possibilities for our future roadmap.� In addition to the collaborative tracks, the keynote address will be delivered by TV icon Adam West, from the classic �Batman� series, supporting the conference�s Superhero theme. Other activities include various partner sponsored events and executive round table discussions that will be conducted throughout the entire conference. For more information about AIUC, please visit: www.applix.com/AIUC/default.asp About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.