APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, has been selected by Johnson Matthey, a speciality chemicals company, who has upgraded its use of Applix Executive Viewer (EV) from a simple financial planning tool to an integrated system of operational reporting and analysis. Johnson Matthey has expanded its EV application to cope with increasing volumes of statistical data needing manipulation and to support increased trend analyses. Approximately 150 employees now use Applix EV, principally as a query tool, to explain patterns and changes in sales volumes. Originally deployed in 2000, Johnson Matthey first focused EV on a single server. Over time, the company has evolved use of the solution, extending it into many divisions across the corporation. Before adopting EV, Johnson Matthey had to contend with multiple and incompatible Excel spreadsheets with disparate data from UK and US sites. This data was only analyzed on a fortnightly or monthly basis. With EV, analysis has now become daily activity, and, due to the simplicity of the interface, any individual user throughout the company can easily make sense of complex data rather than seeking assistance from the IT department. Tony Whitby, IT Manager at Johnson Matthey, explains, �We require daily analysis of our precious metal commodity information, in order to rapidly identify variations in metal accounts. These regular breakdowns are critical for the business to quickly and effectively identify and explain movements in metal as well as to track daily changes in our metal positions. In addition in other areas, Johnson Matthey uses Applix EV as a tracking system to monitor sales and turnover, fundamental in helping us make informed business decisions.� Johnson Matthey recognized that it is vital to have a system in place that can respond to the changing nature of the business. As the company has evolved, EV has been able to adapt with it. For example, in one division, Johnson Matthey maintains information on a large number of customers, each with individual sets of data requiring analysis across potentially 15 � 20,000 products. It has been vital to have an application that manages this data effectively and rapidly, yet is easy enough for the users to develop their own reports and drill into the customer and product details. Martin Richmond-Coggan, vice president of EMEA, Applix, noted, �Johnson Matthey has undergone substantial changes in its operations in recent years, including divestitures and reorganizations. Despite these activities, Johnson Matthey�s use of EV has remained stable, and even the new owners of Johnson Matthey�s divested businesses have continued to use Applix EV. The interface fits so simply on top of the existing database that over the last seven years, it has been able to adapt and grow in line with the company, becoming a tool they could not do without.� The primary benefit of EV is to enable users to integrate and drill into data from multiple data sources and in a method they best see fit. In addition to EV�s usability, further benefits highlighted by Whitby include reduced cost and rapid installation. About Johnson Matthey Johnson Matthey is a speciality chemicals company focused on its core skills in catalysts, precious metals and fine chemicals. The group's principal activities are the manufacture of autocatalysts and pollution control systems, catalysts and components for fuel cells, pharmaceutical compounds, process catalysts and fine chemicals; the refining, fabrication and marketing of precious metals; and the manufacture of colours and coatings for the glass and ceramics industries. Johnson Matthey has continued to develop its technology for almost 200 years, demonstrating the company's ability to maintain world leadership by adapting constantly to rapidly changing customer needs. Rigorous in its own environmental policies, many of Johnson Matthey's products have a major beneficial impact on the environment and enhance the quality of life for millions around the world. Johnson Matthey has operations in 30 countries and employs 7,000 people. Its products are sold across the world to a wide range of advanced technology industries. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.