For National Military Appreciation Month,
Company Releases Epic “The Aviators” Ad Campaign Honoring Our
Nation’s Fearless Airmen
Military Nonprofits to Receive Grants Include
NPower, Wounded Warrior Project, Hesperus, Our Community Salutes,
and United Service Organizations
Today, Comcast Corporation built on its long-standing commitment
to veterans, service members, and their families with the
introduction of several new initiatives. Timed with National
Military Appreciation Month, the company unveiled “The Aviators,”
an epic advertising campaign directed by Oscar winner Kathryn
Bigelow, launched a new Xfinity Military discount program, and
committed to invest more than $1 million in nonprofits that serve
the military community in 2024.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240426186839/en/
For National Military Appreciation Month,
Company Releases Epic “The Aviators” Ad Campaign Honoring Our
Nation’s Fearless Airmen (Photo: Business Wire)
“For more than 60 years, Comcast has had a special relationship
with the military community. We’re proud to reaffirm that
commitment again today,” said Mona Dexter, Vice President, Comcast
Military & Veterans Affairs. “From celebrating connectivity and
service, to investing in the community, we’re proud to support our
nation’s veterans, service members, and their families.”
“The Aviators” Ad Campaign:
Directed by Oscar Winner Kathryn Bigelow, of The Hurt Locker and
Zero Dark Thirty, the ad campaign, titled “The Aviators,” has the
feel of a short film that honors our nation’s fearless airmen. It
tells the story of a grandfather anticipating the weekend reunion
with his fellow Navy shipmates. As he describes the group and the
experience of flying an A-4 Skyhawk jet to his granddaughter (seen
through moments of flashbacks to the era), she gets inspired to
surprise the aging men with an experience they never thought they’d
have: flying together again, thanks to the power of the advanced
Xfinity network.
“It’s a real honor to work with our nation’s veterans,” says
Bigelow in a behind-the-scenes documentary about the project,
available on YouTube. “They’re special people, who’ve devoted their
lives to our security. I feel like it’s my opportunity to give
back.”
The ad reunites Bigelow with some of her key collaborators.
Cinematography is by two-time Oscar winning DP Greig Fraser (Zero
Dark Thirty, Dune, The Batman, Lion, and more). Sound design is by
three-time Oscar winning sound designer Paul N.J. Ottoson (The Hurt
Locker, Zero Dark Thirty, Fury, and more). It also features music
from two-time Oscar winning composer Hans Zimmer (Dune, The Lion
King, Inception, and more).
The cast features a group of real Vietnam veterans who flew the
very same jets featured in the ad. Former Navy Commander Jack
Gillett (call sign, “Razor”), former Navy Lieutenant Jim Lloyd
(call sign, “Zeke”), and former Navy Lieutenant Bill Moir (call
sign, “Offender”) flew together as members of the Gunslingers
Squadron on the USS Saratoga. The production was their first
in-person reunion in 16 years. Major (Ret.) Elester Latham (call
sign “Hollywood”), a former Air Force pilot, completes the veterans
group.
New Xfinity Military Offer and NBCUniversal Discounts – More
Than $700 in Savings:
Also today, Comcast introduced a portfolio of new Xfinity
Military discounts and dedicated offerings to ensure veterans,
service members, and military spouses and their dependents stay
connected with confidence to the Xfinity network’s unmatched speed
and reliability, including:
- A $180 Visa Gift Card for new and existing Military customers
that can be applied to their choice of Xfinity services (equivalent
to $15 a month per year).
- One free Xfinity Mobile line for a year (a $480 value –
requires subscription to Xfinity Internet Service).
- Automatic upgrade to become an Xfinity Diamond Rewards member
(which is normally reserved for customers who have been with
Xfinity for 14+ years) as a part of the Xfinity Rewards program.
Enrollment in the program is free and Diamond benefits include:
- Free Peacock Premium (a $60 annual value), with access to
80,000+ hours of the best in TV, including the latest hits from NBC
& Bravo, hundreds of hit movies like Oppenheimer, The
Holdovers, and Trolls, plus LIVE sports including Sunday Night
Football and Premier League.
- Access to great entertainment with $1 movie nights, exclusive
tickets to premiere movie events, exclusive streaming events with
NBCU talent, and more.
- A wide variety of digital discounts to sites like the NBC Store
and Bravo.com, tickets to local sporting events, giveaways, gift
cards, sweepstakes, and more.
- The military community can also continue to enjoy unique
streaming experiences, specially priced park tickets, vacation
packages, and discounted resort stays at Universal Destinations
& Experiences.
- We will continue to update details at www.xfinity.com/military
and our military community should be on the look out for even more
offerings in the future.
Investments in the Military Community:
Throughout 2024, Comcast will support several military-serving
nonprofits advancing digital equity with grants totaling more than
$1 million. The investments, which will focus on digital
skill-building programs, entrepreneurship, and providing computers
and free WiFi connectivity, are part of Project UP, the company’s
$1 billion, comprehensive initiative to advance digital equity and
help build a future of unlimited possibilities. Some of these
organizations include:
- NPower – Comcast’s support provides free tech training for
nearly 500 active-duty service members transitioning out of the
military, as well as military spouses, job placement services, and
advanced Cybersecurity and Cloud skills training programs.
- Our Community Salutes – Through this partnership, 3,000
high-school graduate enlistees and their families will learn more
about and receive connectivity offers and digital equity
resources.
- Wounded Warrior Project – Funding will enable digital navigator
training to ensure more veterans can access their hard-earned
health benefits online, as well as find career resources.
- Hesperus – Comcast will donate laptops to Native American
veterans who are participating in the Entrepreneurship Veteran
Bootcamp, a unique program that offers cutting-edge, experiential
training in entrepreneurship and small business management to
Native American Veterans in New Mexico and the Southwest Region of
the United States.
- United Service Organizations (USO) – Together, Comcast and the
USO will raise awareness about Xfinity’s connectivity solutions on
military installations. Comcast will also support the USO’s efforts
to provide e-gaming to active military members, which creates
physical and digital gaming communities and events for service
members to connect with each other and their families, whether
they’re stateside or overseas.
“Through our partnership with Comcast, together we are helping
to address critical training needs of service men and women who are
making the transition to civilian life,” said Bertina Ceccarelli,
Chief Executive Officer of NPower. “By being intentional about the
needs of the military community, we can help make that shift more
seamless and impactful for individuals and the companies that seek
to hire them.”
Comcast and Xfinity have been recognized as one of the leading
employers in the country of veterans and military spouses. In 2022,
Military Times recognized Comcast NBCUniversal as the nation’s
number one telecommunications company for veterans. Since 2015, the
companies have also hired more than 21,000 veterans, National Guard
and reserve service members, and military spouses. In addition,
Comcast NBCUniversal has more than 9,000 employees in their
Veterans Network ERG.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240426186839/en/
Media: Charlie Douglas Charlie_douglas@comcast.com
215.264.8020
Comcast (NASDAQ:CMCSA)
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