Independent Streaming Companies Donating
CTV Advertising Inventory to Support Charities Helping Those
Affected by the Los Angeles Area Fires
LOS
ANGELES, Jan. 20, 2025 /PRNewswire/
-- OTT.X, the non-profit trade association that has
been supporting the home entertainment industry for over 30 years,
has partnered with Pledge, the world's most trusted and
innovative fundraising platform, and Cineverse (Nasdaq:
CNVS), a next-generation entertainment studio, to launch a new
campaign to support California
wildfire relief. Starting immediately, Cineverse and other OTT.X
member companies are donating connected TV (CTV) ad inventory to
support charities that are helping those affected. Viewers across
dozens of streaming channels are prompted to text GIVELA to
707070 or scan a QR code to go to
https://www.pledge.to/cineverse-LA-fire-support and make
a donation.
Cineverse, which created the 15-second spot, is making it
available to all OTT.X members to use on their linear FAST channels
and AVOD platforms calling on their audiences to donate.
Through Cineverse's network alone, CTV advertising reaches
approximately 80 million viewers per month. Channels
currently running the spot include Barney, Comedy
Dynamics, Crime Hunters, Dog Whisperer with
Cesar Millan, Dove
Channel, RetroCrush, and The Bob Ross
Channel. Additionally, Cineverse has made a corporate donation
of $10,000 to be split among the 10
charitable organizations supporting Los
Angeles wildfire relief and initially part of this
campaign.
Current charitable organizations included are:
- Altadena Girls is helping young girls regain their sense
of self and confidence. Started by Avery, a local teen, whose
community was struck by the devastating Eaton Canyon Fire, which
led to the destruction of many schools, including her own.
- Animal Wellness Foundation has rescued countless animals
affected by the LA fires. They urgently need monetary donations to
provide medical care, food, and shelter for the growing number of
burned and injured animals in their care.
- Baby2Baby has provided over 2M emergency supplies to children and families
affected by the Los Angeles fires.
Your help ensures continued support in the difficult weeks and
months ahead.
- BLHF: Boris Lawrence Henson Foundation is providing
vital mental health services to marginalized communities in areas
devastated by the LA wildfires, offering a path to healing and
stability.
- California Fire
Foundation supports families of fallen firefighters and the
firefighters themselves. Your donation strengthens their work and
supports California's firefighters
and the communities they protect.
- Chamber of Mothers LA Chapter is actively supporting
moms & their families suffering from the LA wildfires through
numerous local on-the-ground initiatives, including the preparation
& distribution of post-partum care kits and providing
psychological support services to moms and parents about parenting
through this crisis.
- GoFundMe Org's Wildfire Relief Fund is currently
supporting relief and recovery efforts related to the Palisades,
Eaton and Hurst wildfires burning in L.A. County by sending
emergency relief grants of $1,000
each to individuals who have lost homes, loved ones and
property.
- Los Angeles Food Bank, with partner agencies, is
providing vital assistance to those impacted by the recent fires,
which have disrupted access to nutritious food. Your support helps
ensure ongoing relief.
- Pasadena Humane has rescued over 400 animals from the
Eaton Fire Emergency. They urgently need monetary donations to
cover medical supplies and resources as they care for the
increasing number of burned and injured animals arriving at our
shelter.
- PATH: People Assisting the Homeless has responded
swiftly to the devastating fires impacting Los Angeles County, which has affected their
unhoused neighbors. Your support enables them to provide critical
resources and assistance to those in urgent need.
Said OTT.X CEO & President Hollie
Choi: "OTT.X is proud to partner with Cineverse and
Pledge to support the charities that will be there for our friends,
family, and neighbors in the long road to recovery after the LA
fires. By leveraging the power of our industry to amplify their
reach, this initiative helps these charities support those who can
lend a hand in the critical days and months ahead. Together, we can
ensure that those in need have the resources they deserve as our
community rebuilds."
Said OTT.X Vice Chairman and Cineverse President & Chief
Strategy Officer Erick Opeka: "I
am proud to be part of a community of independent streaming video
companies who are stepping up through OTT.X to support this
recovery. Not only is it important in the broader sense to be
helping those impacted by the wildfires, it is also necessary to
raise awareness of the many organizations that may not have
national brand awareness but are playing a significant role on the
ground helping those who need it most."
Said Pledge CEO James
Citron: "As a LA-based company, Pledge is deeply rooted
in the community affected by these wildfires. Partnering with OTT.X
and Cineverse allows us to combine our strengths—fundraising and
media—to mobilize support and raise vital funds for trusted
nonprofits providing critical relief on the ground."
About Pledge
Pledge is the world's most trusted and
innovative fundraising platform that has facilitated over
$170,000,000 in donations for more
than 50,000 charities worldwide and in 100+ countries. Partnering
with leading brands like Zoom, Evite, Warner Bros Discovery, and
Shopify, Pledge democratizes charitable giving through AI-powered
products, free fundraising pages, and features like text-to-donate
and cryptocurrency support. Named one of Fast
Company's Most Innovative Companies, Pledge empowers nonprofits,
businesses, and individuals to amplify social impact and drive
meaningful change globally. Visit www.pledge.to to learn more and
make your #PledgeToDoGood.
About Cineverse Streaming
Cineverse owns and/or
operates a wide range of premium streaming brands, from free,
ad-supported streaming television (FAST) channels to subscription
video-on-demand (SVOD) apps. These span fandoms – from single IP
channels around pop cultural icons such as Bob Ross, The Dog Whisperer with Cesar Milan, Garfield and Barney, to channels
curated for fans of Horror (Screambox, Midnight Pulp), Pan-Asian
and Anime (RetroCrush, AsianCrush), Comedy (Comedy Dynamics),
Documentary and Crime (Crime Hunters, Docurama), Independent Film
(Fandor), Romance and Rom Coms (Dove Channel), to name a few.
About Cineverse
Cineverse (Nasdaq: CNVS) is a
next-generation entertainment studio that empowers creators and
entertains fans with a wide breadth of content through the power of
technology. It has developed a new blueprint for delivering
entertainment experiences to passionate audiences and results for
its partners with unprecedented efficiency, and distributes more
than 71,000 premium films, series, and podcasts. Cineverse
connects fans with bold, authentic, independent stories. Properties
include the highest-grossing non-rated film in U.S. history; dozens
of streaming fandom channels; a premier podcast network; top horror
destination Bloody Disgusting; and more. Powering visionary
storytelling with cutting-edge innovation, Cineverse's proprietary
streaming tools and AI technology drive revenue and reach to
redefine the next era of entertainment. For more information, visit
home.cineverse.com.
About OTT.X
OTT.X is a non-profit trade association
for OTT, CTV & Streaming, empowering the organizations that are
transforming the distribution, monetization and audience experience
of video content. Through its conferences, industry initiatives,
and community gatherings, OTT.X helps members connect, grow their
businesses, gather insights, and collaborate on impactful projects
that remove obstacles, enhance efficiency, improve visibility,
enable scalability, and push the industry forward. OTT.X members
form a vibrant & powerful community of content providers,
publishers, platforms, channels & technology organizations that
seek to grow their business and innovate the technologies,
operations and business strategies for video distribution, consumer
engagement and the viewing experience.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
