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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 of 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)February 13, 2024

Heartland Financial USA, Inc.
(Exact name of Registrant as specified in its charter)

Delaware001-1539342-1405748
(State or other jurisdiction of incorporation)    (Commission File Number)(I.R.S. Employer Identification Number)

1800 Larimer StreetSuite 1800Denver,Colorado80202
(Address of principal executive offices)(Zip code)

(303) 285-9200
(Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Exchange Act:
Title of each classTrading SymbolName of each exchange on which registered
Common Stock, par value $1.00 per shareHTLFNasdaq Stock Market
Depositary Shares (each representing 1/400th interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E)HTLFPNasdaq Stock Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐





Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers;
Compensatory Arrangements of Certain Officers.

Heartland Financial USA, Inc. (the “Company”) today announced that on February 13, 2024, Bruce K. Lee, the Company’s President and Chief Executive Officer (“CEO”), and a member of the Board of Directors (the “Board”), informed the Board that he intends to retire by the end of 2024. Mr. Lee has agreed that he will continue to serve as the Company’s CEO until his successor is chosen and assumes the role of CEO, and will assist in the transition and retire from the Company at the end of the year. Mr. Lee also indicated that concurrent with his successor assuming the role of CEO of the Company, he intends to retire from the Board.

The Board has formed a search committee and will use Heidrick & Struggles, a nationally recognized executive recruiting firm, to begin a nationwide search for Mr. Lee’s successor.

On February 20, 2024, the Company also issued a news release regarding the above matters. A copy of the Company’s news release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K. Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities under that Section, and shall not be deemed to be incorporated by reference into any filing of the Company under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

104 Cover Page Interactive Data File (embedded within the Inline XBRL document)





SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: February 20, 2024HEARTLAND FINANCIAL USA, INC.
By:/s/ Kevin L. Thompson
Kevin L. Thompson
Executive Vice President
Chief Financial Officer



INVESTOR CONTACT: Kevin Thompson Chief Financial Officer 303-365-3813 kthompson@htlf.com MEDIA CONTACT: Ryan Lund SVP, Director of Corporate Communications 952-746-0439 rlund@htlf.com HTLF Announces CEO Bruce K. Lee to Retire at end of 2024 National Search for Replacement Underway Denver – February 20, 2024 – HTLF (NASDAQ: HTLF) announced today that Bruce K. Lee, President and Chief Executive Officer, and a member of the Board of Directors, intends to retire at the end of 2024. Concurrent with his retirement as CEO, Mr. Lee also intends to retire from the Board. The HTLF Board of Directors has formed a search committee and will use Heidrick & Struggles, a nationally recognized executive recruiting firm, to begin a nationwide search for Mr. Lee’s successor. Mr. Lee will continue to serve as CEO until his successor is chosen and assumes the role. He will assist with the transition through year-end. During the transition, the company will continue to execute HTLF 3.0, its strategic plan to better serve customers and drive efficiency, enhance revenue growth, deliver higher return on assets and more efficient use of capital. "On behalf of the Board, I want to thank Bruce for his significant contributions and dedicated years of service to HTLF,” said John K. Schmidt, HTLF Board Chairman. “The Board and management team are committed to ensuring a smooth transition and we are grateful that we'll continue to benefit from Bruce’s leadership during this process.” About HTLF Heartland Financial USA, Inc. is a Denver, Colorado-based bank holding company operating under the brand name HTLF, with assets of $19.4 billion as of December 31, 2023. HTLF’s banks serve customers in the West, Southwest and Midwest regions. HTLF is committed to serving the banking needs of privately owned businesses, their owners, executives and employees. Our core commercial business is supported by a strong retail banking operation, in addition to a diversified line of financial services including treasury management, wealth management and investments. Additional information is available at www.htlf.com.


 
### Forward-Looking Statements Certain statements in this release may constitute forward-looking statements, which can be identified by words such as “may,” “intend”, “believe”, “expect,” “anticipate”, “continue,” or other comparable words and references to future periods. These statements involve a number of risks and uncertainties, and HTLF cautions that any forward-looking information is not a guarantee of future performance and that actual results could differ materially from those contained in the forward-looking information due to a number of factors, including those listed from time to time in reports HTLF files with the Securities and Exchange Commission, including, but not limited to, the Annual Report on Form 10-K for the year ended December 31, 2022. ###


 
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Cover
Feb. 13, 2024
Entity Information [Line Items]  
Document Type 8-K
Document Period End Date Feb. 13, 2024
Entity Registrant Name Heartland Financial USA, Inc.
Entity File Number 001-15393
Entity Incorporation, State or Country Code DE
Entity Tax Identification Number 42-1405748
Entity Address, State or Province CO
Entity Address, Postal Zip Code 80202
City Area Code (303)
Local Phone Number 285-9200
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Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Entity Emerging Growth Company false
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Entity Central Index Key 0000920112
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Entity Address, City or Town Denver,
Entity Address, Address Line One 1800 Larimer Street
Noncumulative Preferred Stock [Member]  
Entity Information [Line Items]  
Title of 12(b) Security Depositary Shares (each representing 1/400th interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E)
Trading Symbol HTLFP
Security Exchange Name NASDAQ
Common Stock, par value $1.00 per share  
Entity Information [Line Items]  
Title of 12(b) Security Common Stock, par value $1.00 per share
Trading Symbol HTLF
Security Exchange Name NASDAQ

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