AIRPORT CITY, Israel,
June 7, 2021 /PRNewswire/ -- Trutex
Schoolwear, the premier school uniforms retailer in the UK, and
MySize (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
solutions, today announced the successful integration of the
MySizeID widget on Trutex's site, which is designed to
revolutionize online school uniform shopping for parents and
children.
Children's apparel has no standard sizing, much to the
frustration of both parents and kids. The physical size of an item
labeled as "age 10" can deviate wildly from brand to brand, with
differences up to several centimeters depending on the
manufacturer. This guessing game not only results in wasted time
and money as parents continually order and ship back improperly
fitting uniforms - it may even mean that come the first day of
school, a child will not have correctly sized uniform to wear.
MySize's sizing solution utilizes Trutex's size charts, product
tables, GTIN, descriptions, and other relevant details, alongside
MySize's patented algorithms, to provide parents with a highly
accurate size recommendation for their children. All parents need
to do is enter their children's height, weight, and follow easy
instructions in the app for other measurements that can be taken
conveniently using their smartphone as a measuring tool. The
easy-to-use, plug-and-play widget is seamlessly integrated into
Trutex's site, making a child's correct size accessible with just a
few clicks. According to Trutex's initial pilot program, the
solution results in the proper size more than 99% of the time.
"We are delighted to be the first school uniform company in the
state sector in the UK - which accounts for the vast majority of
the market - to offer this technology to our parents and students,"
said Matthew Easter, CEO of Trutex.
"We've long recognized the frustration of the online apparel
guessing game, and how important it is that parents can order the
correct size for their children and get it right, the first time.
Our team has worked hard alongside MySize to ensure the utmost
accuracy in the app, and we are excited to be offering this
solution to our families."
"Integrating our solution with the leader in the UK's school
uniform market, Trutex, was a natural step for us. Our utmost
priority is bringing peace of mind to both brands and consumers,"
said Ronen Luzon, CEO of MySize. "We're thrilled to be easing the
burden on busy parents who don't have time to waste on the hassle
of returning incorrectly sized uniforms. Tackling the
challenge of children's clothing sizes is critical, and MySize is
proud to be leading the way."
About Trutex
Trutex Schoolwear is Britain's
best loved uniform brand, supplying clothing for over 150 years.
With a network of schools across the UK they supply over 4 million
garments per year and pride themselves on high quality,
made-to-last uniform that is ethically and sustainably sourced.To
find out more and to see the app in action visit
www.trutex.com.
About MySize Inc:
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications, including the
apparel, e-commerce, DIY, shipping, and parcel delivery industries.
This proprietary measurement technology is driven by several
algorithms that are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website: www.mysizeid.com. We routinely post information that
may be important to investors in the Investor Relations section of
our website. Follow us on Facebook, LinkedIn, Instagram,
and Twitter.
Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
Register here for a free plan of MySizeID solution for your
online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Press Contact:
MySize
Joel Strauss
Strauss Communications
joel@strausscomms.com
IR Contact:
Or Kles, CFO
ir@mysizeid.com
Press Contact:
Trutex
Rowena Allen
rallen@trutex.com