Stagwell and its customers to leverage
Nexxen's unified, proprietary data solutions within the Stagwell
Marketing Cloud
Partnership aligns with Nexxen's launch
of the Nexxen Data Platform, an expansion of its propriety data
management platform
NEW
YORK, May 16, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network built
to transform marketing, and Nexxen (AIM / NASDAQ: NEXN), a
global advertising technology company comprising unified
demand-side and supply-side platforms, with deep expertise in
video and Connected TV ("CTV"), today announced a partnership to
offer an immersive suite of data solutions and integrated
applications within the Stagwell Marketing Cloud, through which
advertisers can gain a deeper understanding of consumers to enhance
engagement and drive results.
The unified graph will also help
advertisers address changes in privacy and identity, including
cookie deprecation.
The announcement comes as Nexxen launches the Nexxen Data
Platform, building and expanding upon its proprietary data
management platform. The platform provides an enriched ecosystem in
which brands can securely and effectively input data of their
choosing (first-party, contextual, second-party and more) to
augment their audiences with Nexxen's unique data assets and
proprietary applications including contextual audience discovery
tools. The availability of automatic content recognition ("ACR")
data through the platform enables advertisers to better understand
viewability patterns and optimally allocate spend across linear and
digital TV.
Various capabilities of the partnership are made possible
through Nexxen's proprietary unified identity graph. The solution,
which will be broadly accessible through the Nexxen Data Platform,
will combine and deduplicate multiple identifiers into a merged
graph to enable increased scale, frequency capping and better
targeting and attribution at the person and household level. The
unified graph will also help advertisers address changes in privacy
and identity, including cookie deprecation.
"As Stagwell grows our assets and pipeline within the media
ecosystem, this partnership with Nexxen is a win-win for clients,"
said Mark Penn, chairman and CEO,
Stagwell. "Clients of the Stagwell Marketing Cloud can leverage the
Nexxen Data Platform, specifically Nexxen's proprietary identity
graph and Stagwell's clean room capabilities, to effectively
maximize their campaigns with unified and comprehensive views of
valuable audiences across touchpoints and devices, in a
privacy-compliant manner."
"Emerging technology like the Nexxen Data Platform is enriching
advertisers' knowledge of consumers and improving engagement,
enabling a shift from exclusively buying media to buying against
audiences, and it is driving better results," said Ofer Druker, CEO, Nexxen. "Our important
partnership with Stagwell brings advanced data solutions to top
tier brands around the globe, and will grow in incremental layers
of innovation and value as we put data at the core of Nexxen's
strategic roadmap."
About Stagwell Inc.
Stagwell (NASDAQ: STGW) is
the challenger network built to transform marketing. We deliver
scaled creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our specialists in 34+ countries are unified under a
single purpose: to drive effectiveness and improve business results
for their clients. Join us at www.stagwellglobal.com
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a marketing-focused, AI-enablement platform built
for the modern marketer. Born out of Stagwell's (NASDAQ: STGW)
network of award-winning marketing agencies, SMC's technology
empowers marketers to drive business impact by giving them
intuitive tools equipped with proprietary, actionable data. SMC's
portfolio of solutions powers strategic consumer research,
communications, and media activation for brands worldwide by
leveraging technology such as generative and predictive
artificial intelligence, shared augmented reality, and more. Get
your head in the cloud at www.stagwellmarketingcloud.com
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters
around the world to utilize video and Connected TV in the ways that
are most meaningful to them. Comprised of a demand-side platform
(DSP), supply-side platform (SSP), ad server and data management
platform (DMP), Nexxen delivers a flexible and unified technology
stack with advanced and exclusive data at its core. Our robust
capabilities span discovery, planning, activation, measurement and
optimization – available individually or in combination – all
designed to enable our partners to reach their goals, no matter how
far-reaching or hyper niche they may be. For more information,
visit www.nexxen.com
Nexxen is headquartered in Israel and maintains offices throughout
the United States, Canada, Europe and Asia-Pacific, and is traded on the London
Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).
More information is available on the Nexxen Data Platform
at www.nexxen.com/nexxen-data-platform
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the benefits associated with the
Nexxen/Stagwell partnership, and Nexxen's products and platforms
including the Nexxen Data Platform and proprietary identity graph.
These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors
that may cause Nexxen's actual results, performance or achievements
to be materially different from its expectations expressed or
implied by the forward-looking statements, including, but not
limited to, the following: negative global economic conditions;
global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions
may adversely impact Nexxen's business, customers, and the markets
in which Nexxen competes. Nexxen cautions you not to place undue
reliance on these forward-looking statements. For a more detailed
discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review
the risk factors listed in the Company's most recent Annual Report
on Form 20-F, filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 6,
2024. Any forward-looking statements made by Nexxen in this
press release speak only as of the date of this press release, and
Nexxen does not intend to update these forward-looking statements
after the date of this press release, except as required by
law.
Nexxen, and the Nexxen logo are trademarks of Nexxen
International Ltd. in the United
States and other countries. All other trademarks are the
property of their respective owners. The use of the word "partner"
or "partnership" in this press release does not mean a legal
partner or legal partnership.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.