Players can now utilize exclusive Revlon Super
Lustrous™ lipstick-inspired color palettes as they build their
dream virtual spaces in Redecor
HERZLIYA, Israel, Feb. 14,
2024 /PRNewswire/ -- Calling all design
visionaries! Redecor, the trend-setting home design game,
today announced a dynamic collaboration with Revlon, the iconic
beauty brand, to bring users a stunning array of bold new shades
from Revlon's Super Lustrous™ lipstick collection to decorate their
spaces.
The go-to game for unleashing your inner design guru, Redecor
lets players dive into a world of creativity as they craft virtual
spaces, learn new design styles and engage with the community by
voting and giving feedback on their favorite designs.
Available now, Revlon's lipstick shades will be part of the game in
a variety of exciting space design challenges. Whether players
prefer the timeless allure of a ravishing red lip or feel inspired
to revamp their virtual space with the new shade Vampire Love,
Redecor players can now add a splash of Revlon's lip hues to their
designs.
The shade range offerings will expand in the coming months with
the launch of two additional exclusive in-game collections. A
Valentine's Day collection will become available to users in
February, followed by the Moroccan Sahara collection in March,
offering a palette inspired by 'desert-y' tones.
Laura Keren, VP Global Marketing
for Playtika:
"We are proud to collaborate with Revlon, one of the world's most
iconic brands, to bring our design and aesthetic loving players a
new experience in virtual home design. Redecor is an outlet for
creativity, self-expression and style. Much like the ability to
throw on any of the many lipstick shades in Revlon's new Super
Lustrous collection to match your mood, outfit, or personality, we
wanted our players to feel the same sense of limitless
possibilities to infuse their personal style into the spaces in
Redecor. We know our players love beauty and makeup almost as much
as they love interior design, so teaming up with Revlon to
complement the Super Lustrous lipstick launch was a match made in
heaven!"
Martine Williamson, Chief
Marketing Officer for Revlon:
"To celebrate the launch of our new collection of Super Lustrous
lipsticks, we wanted to collaborate with a like-minded brand in the
virtual space. This is the first time we are collaborating with a
mobile game, and Redecor is perfect for our foray into this digital
world given the crossover of design and beauty lovers who enjoy the
game. We're excited to see how our new vibrant, bold and expressive
colors inspire Redecor players to unleash their most creative
design fantasies."
Redecor is available to download for free on the App Store and
Google Play using this link: https://www.redecor.com/
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK)
is a mobile gaming entertainment and technology market leader with
a portfolio of multiple game titles. Founded in 2010, Playtika was
among the first to offer free-to-play social games on social
networks and, shortly after, on mobile platforms. Headquartered in
Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide.
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SOURCE Playtika Holding Corp