HELSINKI and LONDON, Nov. 21,
2018 /PRNewswire/ -- Finnair, Finland's flagship carrier, has signed an
agreement with Sabre Corporation (NASDAQ: SABR) to distribute its
selection of branded fares. More than 425,000 Sabre-connected
travel agents worldwide will now be able to shop and book the
airline's branded fares, offering more choice and personalization
to travelers booking via any channel.
Using the Sabre Red Workspace, travel agents can easily view and
book the ancillaries included within each of Finnair's branded
fares, offering their customers more choice and flexibility to meet
their individual needs. Through the new Sabre Red Workspace,
agents can now also view NDC-based offerings alongside traditional
content. Sabre is launching new service-enabled APIs and
enhanced capabilities in the Sabre Red Workspace that will allow
customers to shop and book NDC content alongside traditional
content.
"As one of Europe's most
progressive airlines, we recognize that our travelers want
increased choice and transparency when booking flights," said
Kalle Immonen, head of distribution,
Finnair. "Today's travelers have a unique set of needs, and are
just as interested in purchasing personalized experiences as they
are premium value products. We are constantly evolving the
products and services we offer our passengers, and recognize that
this same level of high service needs to be available to travelers
through whichever channel they choose to book. With its global
network of travel agencies, Sabre is the ideal partner to help us
market our fares in the way we want and extend our reach to
travelers around the world."
From its hub at Helsinki
International Airport, Finnair serves more than 130 destinations
around the world and specializes in connecting European cities with
those in Asia along the shorter
Northern route.
"Recently celebrating its 90th anniversary, Finnair is one of
the most established airlines in Scandinavia and has a clear brand
promise behind the service it provides," said Alessandro Ciancimino, vice president, air line
of business, Sabre. "We are proud to help Finnair in its goal
to offer increased choice and personalization to its
travelers. Travelers are increasingly demanding the same
options through both the direct and indirect booking
channels. By making its branded fares available through Sabre,
Finnair will have access to an unrivaled network of global
travelers, helping it effectively compete with other large
international carriers."
Sabre's travel marketplace plays an important role in
facilitating the marketing and sale of airfares, hotel rooms,
rental cars, rail tickets and other types of travel to more than
425,000 travel agents and thousands of corporations who use it to
shop, book and manage travel. It is one of the world's largest
marketplaces, processing over US $120
billion in estimated travel spend.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media Contact:
Jess Matthias
Jess.Matthias@sabre.com
sabrenews@sabre.com
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SOURCE Sabre Corporation