Zebra Technologies to Unveil New Generative AI Capabilities at Google Cloud Next
04 Avril 2024 - 2:00PM
Business Wire
With the support of Google Cloud, Android, and
Qualcomm Technologies, Zebra is powering AI applications to address
business and employee needs with flexible deployment options to
match
Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital
solution provider enabling businesses to intelligently connect
data, assets, and people today announced its collaboration with
Google Cloud, Android, and Qualcomm Technologies, Inc. to help
enterprises deliver transformative customer experiences along with
improved employee productivity and insights powered by generative
AI. These new, innovative capabilities will be previewed next week
at the 2024 Google Cloud Next in Las Vegas.
The aim of this approach is to reduce the cognitive load on
front-line employees and allow for better just-in-time
decision-making with faster onboarding and training. It will
further empower the frontline as labor availability and cost
challenges persist and employees are required to be more
multi-skilled than ever while increasing the quality of their
engagement with customers.
Front-line employees – from back-office staff to store
associates – will be able to leverage a chat experience from a
handheld device to easily access information to answer questions
and prompts like, “How do I open the store?” and “What type of
wiring should a customer use for a 100-watt electrical panel?” The
capabilities are powered by generative AI with domain specific
knowledge through the processing and ingestion of documents such as
standard operating procedures (SOP), policies, employee training
materials and product knowledge.
“We want to shift conversations around generative AI from ‘how’
it works to ‘what’ it can do to create new ways of working that
make everyday life better for organizations, their employees and
those they serve,” said Tom Bianculli, Chief Technology Officer,
Zebra Technologies. “We now see the merging of planning and
execution systems in the enterprise. Generative AI will accelerate
that with finely tuned, real-world models that can schedule and
automate tasks, respond to requests, and give recommendations based
on the context of a situation in a worker’s moment of need.”
Bianculli cites the real-life example of a European supermarket
chain that has piloted generative AI with Zebra mobile computers by
feeding the model its entire SOP library.
“Employees now have a huge volume of knowledge derived from
policies, procedures, and product information in the palms of their
hands – an ‘always-on’ digital assistant that can reduce the time
to competency and ensure best practices are consistently
leveraged,” said Bianculli. “They are saving time, improving
customer interactions, training staff more quickly, and giving
front-line workers more autonomy and satisfaction in their
jobs.”
These outcomes may soon be a reality across enterprises in
retail, healthcare, and transportation and logistics, with Zebra
devices built on the Android operating system and powered by
Qualcomm Technologies’ processors with on-device AI
capabilities.
“We are thrilled to work with Zebra to enable them to deliver
transformative customer experiences and enhanced employee
productivity through generative AI using our advanced on-device AI
capabilities,” said Art Miller, Vice President, Business
Development, Qualcomm Technologies, Inc. “Zebra's new devices
enable organizations to utilize the power of AI for improved
decision-making, faster onboarding, and training. We are excited
about the potential of these capabilities to drive innovation and
create new ways of working that benefit organizations and their
employees.”
Together with Google’s Gemini and open-source Gemma models, the
full range of generative AI deployments is made possible, from
on-device to on-premise, cloud and hybrid options.
“Generative AI is fundamentally changing how many organizations
operate and will fuel a new era of how both customers and employees
will interact with businesses and brands,” said Rouzbeh Aminpour,
Global Retail Solution Engineering Manager, Google Cloud. “By
utilizing Google Cloud’s leading gen AI capabilities, Zebra can
help companies across industries empower their employees with
better tools and new capabilities, making their work more
productive.”
Bianculli will be joined by Aminpour and other leaders from
Google Cloud and SAP to discuss how enterprises can reimagine
document processing and understanding with generative AI during a
breakout session at the Google Cloud Next event on April 11,
10:15-11am PDT. Full details can be found here.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate,
and accelerate workflows by empowering their frontline and ensuring
that everyone and everything is visible, connected and fully
optimized. Our award-winning portfolio spans software to
innovations in robotics, machine vision, automation and digital
decisioning, all backed by a +50-year legacy in scanning,
track-and-trace and mobile computing solutions. With an ecosystem
of 10,000 partners across more than 100 countries, Zebra’s
customers include over 80% of the Fortune 500. Newsweek recently
recognized Zebra as one of America’s Most Loved Workplaces and
Greatest Workplaces for Diversity, and we are on Fast Company’s
list of the Best Workplaces for Innovators. Learn more at
www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge
blog, LinkedIn, Twitter and Facebook, and check out our Story Hub:
Zebra Perspectives.
ZEBRA and the stylised Zebra head are trademarks of Zebra
Technologies Corp., registered in many jurisdictions worldwide. All
other trademarks are the property of their respective owners.
Qualcomm is a trademark or registered trademark of Qualcomm
Incorporated. Qualcomm branded products are products of Qualcomm
Technologies, Inc. and/or its subsidiaries. Qualcomm patented
technologies are licensed by Qualcomm Incorporated. ©2024 Zebra
Technologies Corp. and/or its affiliates.
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version on businesswire.com: https://www.businesswire.com/news/home/20240404231411/en/
Media Contact: Michael Gilhooly Zebra Technologies
+1-708-814-5281 Michael.Gilhooly@zebra.com
Industry Analyst Contact: Kasia Fahmy Zebra Technologies
+1-224-306-8654 k.fahmy@zebra.com
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