American Eagle Debuts Spring ‘22 Members Always Campaign, Emphasizing Community Through Boundless Experiences for Everyone
02 Mars 2022 - 3:00PM
Business Wire
American Eagle Outfitters, Inc. (NYSE: AEO) announced the launch
of the American Eagle (AE) brand’s Spring '22 Members Always
campaign. It’s an invitation into an optimistic, youth-led world
where everyone is welcome. Headlining the campaign images and video
are tennis player, Coco Gauff, actor and musician Joshua Bassett,
actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans
Behling, and multi-hyphenate mxmtoon.
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American Eagle Spring '22 ‘Members
Always' Campaign featuring Maitreyi Ramakrishnan, Michael Evans
Behling, Madelyn Cline, Joshua Bassett. Credit: AEO, Inc.
Building on AE’s leadership in social, commerce and gaming, the
campaign extends into places where the Metaverse meets reality.
Members Always will have extensions across Roblox, Snapchat and
TikTok where the AE community can experience, shop, game and engage
with the cast. AE will also unveil American Eagle Future Together
Philanthropic Program to spotlight a passion for giving back,
supporting its community and the causes that matter most to
them.
“AE’s Members Always campaign represents our belief that this
generation has the power to come together and create a place where
everyone belongs. Coco, Joshua, Madelyn, Maitreyi, Michael and
mxmtoon share a unique point of view on today's world that empowers
others to believe in the limitless possibilities of tomorrow,” said
Jennifer Foyle, President – Executive Creative Director, AE
& Aerie. “Our Spring collection is a fresh approach to
nostalgic-inspired trends. Flares are back, so are wider and looser
fits, and of course, the best of the 90s. The assortment inspires
customers to show up to be themselves.”
About the Members Always Campaign
- The Spring ‘22 Campaign taps into vintage nostalgia, prep vibes
and looks for everyone.
- AE has the best jeans fits for the season, mix and match with
your favorite tops- feminine wovens, prep sweaters, boyfriend
shirts, tiny layering tops and crew neck sports fleece.
- Flares are back! Low-rise, high-rise, and iterated leg shapes
among the 90s Flare and Festival.
- The Low + Loose is the look of the season, easing up your fit,
with the new Low-Rise Skater and the relaunched Tomgirl fit across
jeans, joggers and shorts.
- For shorts, more options with longer inseams and looser fits
are present among the Baggy Mom and 90s Bermuda.
- For him, Athletic and Athletic Skinny fit jeans are slightly
looser and eased up in the seat and thigh - with just enough
stretch for unlimited movement.
- Echoing the slightly looser, but still tailored, lived in
shorts with a slightly shorter inseam ensure a modern fit that
allows for comfort paired with classic resort tops and graphic
t-shirts in bright, sun faded shades for him.
- To launch the campaign, AE will host a Members Always social
live series featuring the all-star cast. Tune in on Instagram
@americaneagle today at 3:00PM EST, to participate in the first
virtual conversation with Joshua and Coco to get to know them
personally and hear the ways they’ve conquered adversity in their
own experiences.
Creating Community in the Metaverse
- Making its debut with Roblox, AE will open a metaverse
adaptation of the Members Always campaign on Livetopia, a top 10
role-playing game on the platform that has amassed over 1.5BN
visits. Gamers can explore the AE Members Always Club while
collecting exclusive game items, including styles from the AE
Spring collection to outfit their branded avatars.
- AE is elevating their presence on Snapchat through new
augmented reality (AR) innovations and Marker Tech that helps merge
the physical and digital worlds.
- Snapchatters can use a new AE Lens to play an interactive AR
tennis match where they earn points aiming for Spring collection
targets and shop the collection.
- Use Snapchat to scan the Coco Gauff-featured store window
displays and unlock an immersive AR experience. Powered by Snap
Marker Tech, the display comes to life in the Snapchat camera.
American Eagle Future Together Philanthropic Program
- As part of AE’s belief that youth have the power to change the
world, the brand introduces Future Together, a new philanthropic
brand platform created to support and inspire the AE community and
the causes they care about.
- This year, the brand will award $200,000 in total grants to
twenty recipients, igniting their journey for positive change in
their local communities. Customers will be invited to share their
cause-driven mission for an opportunity to be selected as a grant
recipient.
- The Spring cast will launch the program through social and
volunteer initiatives with the causes and charity partners that are
most meaningful to each of them.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for men and women that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW Email: Matthew@weareshadow.com
American Eagle Outfitters (NYSE:AEO)
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