Facility will serve as the brand's official North
American home and site of product launches, customer and dealer
meetings, and visitors center.
DULUTH,
Ga., May 3, 2024 /PRNewswire/ -- AGCO
Corporation (NYSE: AGCO), a global leader in the design,
manufacture, and distribution of agricultural machinery and
precision ag technology, announced the grand opening of The Fendt
Lodge™ in Jackson, Minnesota,
May 1, 2024. The 16,000-square-foot world-class customer
experience center is adjacent to AGCO's Jackson manufacturing facility and serves as
the official home for Fendt® in North America. It boasts a Fendt history
center and will be the site of customer visits, launch events,
dealer meetings, and corporate gatherings. The Lodge is open for
public visits beginning May 2,
2024.
"Farmers' reception of the Fendt brand has been spectacular, and
it's a driving factor in AGCO's growth the last few years," said
Eric Hansotia, AGCO Chairman,
President and CEO. "The Fendt Lodge represents AGCO's commitment to
farmers in North America, our
faith in Fendt's very bright future and pride in our Jackson teams and community."
The lodge's grand opening was celebrated over two days,
including an insider's preview on April
30 that highlighted longtime Fendt farmer-customers, dealers
and AGCO employees. The May 1
ribbon-cutting ceremony attracted an impressive crowd of state and
local officials, national and local media, AGCO leadership and
employees. Attendees at both events were treated to tours of the
new facility, comments from dignitaries, lunch, live music and
guided tours of the Jackson
manufacturing factory.
The Fendt Lodge is designed in the grand style of a traditional
Midwestern lake lodge, complete with a theater and conference
rooms, historical and educational exhibits, product displays and
Fendt equipment simulators and a merchandise shop and coffee bar.
It serves as the brand's North American hub for dealer training,
sales meetings and brand celebrations while also introducing
farmers and visitors to Fendt's unique brand values, product
innovations and test track driving opportunities. Tours of AGCO's
Jackson manufacturing facility,
where Fendt's award-winning track tractors and Rogator®
applicators are built, are also available.
"Fendt is recognized as one of the industry's most innovative
and effective equipment providers, and The Fendt Lodge gives us a
world-class facility to highlight our farmer-focused solutions,"
said Joe DiPietro, Vice President
for Fendt North America and AGCO General Manager for North America. "We're excited to share the
educational opportunities and exceptional brand experiences it
offers farmers, students, dealers and our employees. Welcome to The
Fendt Lodge!"
The Fendt Lodge is located at 202 Industrial Parkway,
Jackson, Minnesota, 56143. For
more information and to set up a visit, go to
FendtLodge.com.
Fendt and Rogator are registered trademarks of AGCO. Fendt Lodge
is a trademark of AGCO.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology. AGCO delivers value to farmers and OEM customers
through its differentiated brand portfolio including core brands
like Fendt®, GSI®, Massey Ferguson®, PTx and Valtra®. AGCO's full
line of equipment, smart farming solutions and services helps
farmers sustainably feed our world. Founded in 1990 and
headquartered in Duluth, Georgia,
USA, AGCO had net sales of approximately $14.4 billion in
2023. For more information, visit www.agcocorp.com. For company
news, information, and events, please follow us on X: @AGCOCorp.
For financial news on X, please follow the hashtag
#AGCOIR.
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SOURCE AGCO Corporation