COLUMBIA, Md., May 21, 2013 /PRNewswire/ -- U.S. smartphone
users may spend more time using their phones, but a larger portion
of that time is spent on voice calls versus messaging and
browsing.
In the U.K., Arbitron Mobile's smartphone panelists spend a
greater amount of time engaging with all of their smartphone apps,
equaling 58 percent of time spent using their phones. The same
holds true in China, with
panelists spending 55 percent of their smartphone usage on apps.
Voice call usage is 7 percent and 10 percent, respectively.
Both messaging and browsing claim a consistent share of
smartphone use across all three countries. Panelists spent 22 to 23
percent of their smartphone time messaging and 12 to 14 percent of
their smartphone time browsing.
Smartphone operating systems also seem to impact smartphone
function usage. iOS panelists spend more time with their smartphone
than Android panelists and with all key functions with the
exception of browsing in the U.S. and U.K.
|
Browsing
|
All
Apps
|
Messaging**
|
Voice
|
Min/
User/
Month
|
%
Usage
|
Min/
User/
Month
|
%
Usage
|
Min/
User/
Month
|
%
Usage
|
Min/
User/
Month
|
%
Usage
|
U.S.
|
554
|
14%
|
2,202
|
54%
|
889
|
22%
|
447
|
11%
|
U.K.
|
439
|
13%
|
1,975
|
58%
|
766
|
22%
|
250
|
7%
|
China*
|
281
|
12%
|
1,293
|
55%
|
537
|
23%
|
224
|
10%
|
Source: Arbitron Mobile 1st Quarter 2013 Mobile
Index Reports: U.S., U.K., China*
based on Arbitron Mobile Trends Panels™ Service, Persons
18+
* Operated by iResearch using Arbitron Mobile
technology
** Messaging is defined as email, instant messaging, general
messaging, MMS messaging and SMS messaging
Women panelists in China and
the U.S. use smartphones more than men. Across all three panels,
women browse less and message more. Additionally, panelists who are
the most avid smartphone users by demographic are adults 18-24
years old. Not surprisingly, panelists in the over 55 years of age
demographic spend a larger share of their phone time with voice
calls, while 18-24 year olds spend a larger share of their time
messaging. Panelists over age 55 in the U.K. however, spend the
most time messaging.
About Arbitron Mobile
Arbitron
Mobile Oy, a wholly owned subsidiary of Arbitron Inc., uses a
proprietary, on-device software meter to provide marketers, the
media, content providers, app developers, and wireless access
suppliers with information on how mobile consumers use apps, surf
the web, engage in social media, participate in e-commerce, and
employ their devices to communicate.
For more information, contact mobile@arbitron.com.
About Arbitron
Arbitron Inc. (NYSE: ARB)
is an international media and marketing research firm serving the
media—radio, television, cable and out-of-home; the mobile
industry; as well as advertising agencies and advertisers around
the world. For more information: www.arbitron.com.
About iResearch Consulting
iResearch Consulting, founded 2002, is the leading consulting and
media measurement company in the Internet industry in China. With more than 200 employees,
iResearch, headquartered in Shanghai, has been at the forefront of Chinese
Internet measurement and operates a currency Internet audience
rating service for China.
SOURCE Arbitron Inc.