BellSouth Extends Relationship With DIRECTV, Inc.
14 Février 2006 - 3:00PM
PR Newswire (US)
BellSouth and DIRECTV sign five-year marketing agreement; BellSouth
adds new sales channel for BellSouth(R) FastAccess(R) DSL services
ATLANTA, Feb. 14 /PRNewswire/ -- BellSouth (NYSE:BLS) announced
today that it has signed a five-year exclusive marketing alliance
with DIRECTV, Inc., the nation's leading digital television service
provider. Under this new agreement, BellSouth will continue to
offer its customers the nation's No. 1 digital satellite
entertainment service. This agreement also creates a new sales
channel for BellSouth(R) FastAccess(R) DSL services. "This new
agreement builds on our very successful relationship with DIRECTV,"
said David Scobey, president of BellSouth Retail Markets. "More
than 523,000 customers have added DIRECTV(R) service to their
BellSouth Answers(R) bundle since 2004 - a testament to the success
of this relationship and this outstanding video entertainment
offering. BellSouth and DIRECTV have worked diligently to provide
customers with unsurpassed value, quality and the highest level of
customer support." BellSouth continues to be the only company
within the BellSouth service area to provide local, long distance,
wireless, Internet and digital video services in a bundled
offering, all from one point of contact, and all backed by
award-winning customer service. BellSouth's customers will continue
to save time and money by ordering all of their communications and
entertainment services from BellSouth. In addition, DIRECTV's
residential customers across BellSouth's nine-state service area
can now order BellSouth(R) FastAccess(R) DSL services directly from
DIRECTV. BellSouth offers residential customers the widest
selection of high-speed Internet options in the marketplace today.
"We have forged an extremely successful relationship with
BellSouth, delivering unmatched communications and the best digital
television entertainment experience to customers across BellSouth's
nine-state service area," said John Suranyi, president, DIRECTV
Sales and Service. "Our market- leading brands and services will
continue to deliver tremendous value and leading technology
solutions to consumers, and enable both companies to continue to
compete more aggressively and take market share from cable
providers." BellSouth residential customers are able to bundle the
DIRECTV(R) TOTAL CHOICE(R) package, which delivers over 155
digital-quality channels, with BellSouth's communications services
at packaged discounted savings through BellSouth Answers. Depending
on BellSouth Answers(R) bundle eligibility, customers can save up
to an additional $10 a month off their bundle of services when they
add DIRECTV service to their BellSouth Answers package. BellSouth
customers are able to get all DIRECTV programming packages that are
available to any DIRECTV customer within a given service area,
including the DIRECTV PARA TODOS(R) service, offering access to
more than 55 Spanish- language channels.* Under the terms of the
new five-year agreement, BellSouth is responsible for the sales and
ordering functions, and DIRECTV is responsible for the installation
and ongoing service for BellSouth customers who subscribe to
DIRECTV service through BellSouth. Through this agreement, the
companies will deliver value, quality and convenience to their
customers. For more information or to order DIRECTV from BellSouth,
visit http://www.bellsouth.com/consumer/directv or call
1-877-267-9377. *Includes English-language broadcast channels with
alternate Spanish- language audio. About BellSouth Corporation
BellSouth Corporation is a Fortune 100 communications company
headquartered in Atlanta, Georgia. BellSouth has joint control and
40 percent ownership of Cingular Wireless, the nation's largest
wireless voice and data provider with 54.1 million customers.
Backed by award-winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services
available in the market. Through BellSouth Answers(R), residential
and small business customers can bundle their local and long
distance service with dial-up and high-speed DSL Internet access,
satellite television and Cingular(R) Wireless service. For
businesses, BellSouth provides secure, reliable local and long
distance voice and data networking solutions. BellSouth also offers
print and online directory advertising through The Real Yellow
Pages(R) and YELLOWPAGES.COM(TM) from BellSouth. BellSouth believes
that diversity and fostering an inclusive environment are critical
in maintaining a competitive advantage in today's global
marketplace. More information about BellSouth can be found at
http://www.bellsouth.com/. About DIRECTV DIRECTV, Inc. is the
nation's leading digital television service provider with more than
15 million customers. DIRECTV, TOTAL CHOICE, DIRECTV PARA TODOS and
the Cyclone Design logo are registered trademarks of DIRECTV, Inc.
DIRECTV (NYSE:DTV) is a world-leading provider of digital
multichannel television entertainment services. DIRECTV is
approximately 34 percent owned by News Corporation. First Call
Analyst: FCMN Contact: DATASOURCE: BellSouth Corporation CONTACT:
Zealous Wiley of BellSouth Corporation, +1-404-829-8721, or Web
site: http://www.bellsouth.com/
http://www.bellsouth.com/consumer/directv
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