Start Your Engines and Rev Up Your Wireless Phones! Cingular Launches New MEdia Net Racing Portal
15 Février 2006 - 2:00PM
PR Newswire (US)
Portal to feature in-depth motorsports information and exclusive
Jayski.com content ATLANTA, Feb. 15 /PRNewswire/ -- With the No. 31
Cingular Wireless Chevrolet in the pole position for the big race
in Daytona on Sunday, Cingular Wireless is giving race fans the
chance to follow all of the exciting racing action this weekend and
all year from their wireless handset. Cingular's new MEdia Net
Racing Portal will allow many of its 54 million customers real-time
access to the most up-to-date and content-rich motorsports
information available from any wireless carrier, putting them
almost as close to the action as the drivers. The Cingular MEdia
Net Racing Portal will showcase a wide variety of exclusive
motorsports content available only from Cingular. In-depth
information will include top stories from around motorsports, as
well as pre- and post- race reports, real-time statistical
information on in-race leaderboards and individual driver news.
Speed freaks and gear heads will also be able to show off their
forecasting skills with Fantasy Racing presented by Cingular, one
of the most user-friendly fantasy racing games available in
wireless format. Driver selections and up-to-date score-tracking
can be managed from the ease and convenience of the wireless
handset. Fantasy participants will be able to compete against other
Cingular customers nationwide for the chance to win great prizes.
"The Cingular MEdia Net Racing Portal will give motorsports
enthusiasts quick access to the most comprehensive racing
information available," said David Garver, Executive Director of
High Growth Segments and Sponsorships at Cingular Wireless. "We
want to feed the passion of the race fan by providing compelling
interactive content and creating a unique wireless experience for
our customers." "The Cingular MEdia Net Racing Portal is a great
way for fans to follow me -- and my fellow competitors --
throughout the entire season," said Jeff Burton, driver of the No.
31 Cingular Wireless Chevrolet and pole-sitter for this weekend's
race in Daytona. "With all of the news alerts and race reports,
fans won't miss a minute of racing excitement. This is another
example of how Cingular is leading the way in providing wireless
motorsports content." For the second year in a row, Cingular has
reached a deal to become the Official Wireless Sponsor of
Jayski.com, one of the most popular fan destinations on the
Internet for breaking racing news, information and statistics. The
deal makes Cingular the exclusive wireless licensee to all Jayski
content, allowing it to offer popular Jayski content, including
up-to- date driver news, race summaries and "Silly Season" gossip.
Cingular will continue with its Jayski text alerts throughout the
season. "We are looking forward to continuing our relationship with
Cingular and adding their customers to the hundreds of thousands of
fans who already rely on Jayski.com for NASCAR news," said Jayski
Founder Jay Adamcyzk. "Partnering with Cingular to create Jayski
content into a wireless format is yet another way that we are able
to deliver breaking NASCAR news and information to fans in the
quickest way possible. We will continue to look for new ways to
develop interactive content as the season progresses." Additional
Cingular MEdia Net Racing Portal features include a variety of
action-packed racing games, the Virtual Crew Chief Enter-to-Win
sweepstakes, challenging motorsports trivia questions as well as
racing-themed ringtones and wallpapers. Cingular customers can
access the MEdia Net Racing Portal on their wireless handset by
launching the MEdia Net option and then visiting the main Sports
home page. There is no subscription fee to access the Portal but
standard MEdia Net data usage charges apply. Download charges start
at $1.99 for games, ringtones, and wallpapers. MEdia Net can be
purchased on a pay-as- you-go basis ($.01 per KB), or included in a
MEdia Net or MEdia Bundle package. These packages range in price
from $4.99 for 1MB of data usage to $19.99 for unlimited data
usage. About Cingular Wireless Cingular Wireless is the largest
wireless carrier in the United States, serving 54.1 million
customers. Cingular, a joint venture between AT&T Inc.,
formerly SBC Communications Inc., (NYSE:T), and BellSouth
Corporation (NYSE:BLS), has the largest digital voice and data
network in the nation -- the ALLOVER(TM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its
3G network is the first widely available service in the world to
use HSDPA (High Speed Downlink Packet Access) technology. Cingular
is the only U.S. wireless carrier to offer Rollover(R), the
wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases e-
mailed to you automatically. Sign up at
http://cingular.mediaroom.com/. First Call Analyst: FCMN Contact:
DATASOURCE: Cingular Wireless CONTACT: Clay Owen of Cingular
Wireless, +1-404-236-6153, or Web site: http://www.cingular.com/
http://cingular.mediaroom.com/ http://jayski.com/
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