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Looking for a Love Match with No 'Wires' Attached Match.Com's Wireless Dating Service MatchMobile Is Now Available Through Cingular Wireless ATLANTA and DALLAS, Feb. 10 /PRNewswire/ -- With Valentine's Day just around the corner, love is in the air,on the mind, and possibly on your wireless phone, thanks to Cingular Wireless' new partnership with Match.com . The happy couple, Cingular and Match.com, is offering the MatchMobile wireless dating service to Cingular's 24 million voice and data customers throughout the U.S. MatchMobile's cross-carrier service provides Cingular customers the ability to connect with other Cingular members as well as members of other carriers providing the service. With MatchMobile's wireless matching and communication capabilities, Cingular customers can view profiles and photos of MatchMobile members directly on their mobile phone display screen and connect with potential dates in their area, conveniently and anonymously. In a recent survey, most singles (56 percent) believe that using their mobile phone to search for dates and flirt via text messaging will make dating more convenient. "As wireless technology is continually embraced as a means of enhancing users' lives, it is no surprise to see mobile applications designed to help singles meet and connect with each other," said Jim Ryan, Cingular Wireless Vice President Data Products and Business Marketing. "Cingular is a fun brand, providing our customers with services that reflect and fit their interests -- even matchmaking." "MatchMobile's expansion with Cingular Wireless provides even more opportunity for singles to connect with potential dates using their mobile phone," said Tim Sullivan, president of Match.com. "Through MatchMobile, single Cingular Wireless customers can now use their mobile phone to search for matches, scroll through member profiles, view photos, and then send chat requests to begin communicating via text message. We think it is a great complement to the online dating experience at Match.com." Cingular Wireless users can create a MatchMobile personal profile on their mobile phone, including a brief description and photo of themselves and the criteria they are looking for in a potential date. Existing Match.com members can easily transfer their online profile information and photo to the MatchMobile service at the click of a mouse at http://www.matchmobile.com/ . Once mobile users find their matches, they can send a request to chat, without revealing their personal contact information or phone number, and begin the next stage of flirting. MatchMobile allows busy singles the ability to connect with other eligible singles while on the go, whether stuck in traffic or sitting in a coffee shop. Currently, MatchMobile matches are made based on the user's profile zip code, but in coming months, the service will be enhanced with location-based technology, so mobile users can instantly know which matches are in closest proximity based on the location of their phone. MatchMobile, which launched February 2003, is fun, engaging and appeals especially to younger singles who are already using wireless text messaging. Currently 42 percent of MatchMobile users are age 18 to 24. MatchMobile service is available by logging on tohttp://www.matchmobile.com/ , or signing up through http://www.cingularwireless.com/ . The regular subscription fee, which includes unlimited messaging, is $4.99 per month, and can be included on a Cingular customer's monthly bill. About Match.com Match.com operates leading subscription-based online dating sites in 18 local languages and spanning six continents, offering adults worldwide a fun, private and secure environment for meeting each other. Match.com's personals businesses, including udate.com, claim more than 939,000 paying subscribers and millions of members. The Company estimates it is responsible for arranging hundreds of thousands of relationships for its members since its launch in 1995. Match.com powers paid online dating on MSN, EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the Match.com service across AOL, AOL.com, CompuServe and Netscape.com. Match.com offers wireless dating with MatchMobile ( http://www.matchmobile.com/ ), and events and vacation opportunities for singles through its sites MatchLive.com and SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C., and MatchTravel.com. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ:IACI). About Cingular Wireless Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data for Global Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . DATASOURCE: Cingular Wireless CONTACT: Jennifer Bowcock of Cingular Wireless, +1-404-236-6319, or ; or Kathleen Roldan of Match.com, +1-415-913-3136, or Web site: http://www.cingular.com/ http://www.matchmobile.com/

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