Sally Hansen Names Duke University Basketball Star Jared McCain as New Brand Ambassador
12 Avril 2024 - 9:12PM
Business Wire
After his freshman year playing guard for the
Duke Blue Devils, McCain announced this morning he will enter his
name in the 2024 NBA Draft.
Coty Inc. (NYSE: COTY) – Sally Hansen, leading nail color
and care brand, announces its first groundbreaking sports
partnership with college basketball sensation Jared McCain. Known
for his dynamic presence both on and off the court, McCain's unique
style and fearless self-expression have captured the attention of
millions, making him the perfect ambassador for Sally Hansen's
innovative line of nail products.
This collaboration marks a historic moment for the brand as it
represents Sally Hansen’s first-ever NIL sponsorship deal with an
athlete. As the landscape of collegiate athletics evolves, Sally
Hansen is leading the charge in embracing individuality and
inspiration within the realm of sports sponsorships.
Jared McCain, a standout player for his college basketball team,
has garnered widespread acclaim for his exceptional skills on the
court. Along with his unapologetic embracing of nail polish as part
of his personal style, Jared has captured the hearts of millions of
fans. Through a social media following that rivals some of the
biggest names in sports, McCain has become a trailblazer, inspiring
others to express themselves authentically.
In a statement regarding the partnership, Senior Vice President
of Coty US Consumer Beauty, Kevin Shapiro, remarked "at Sally
Hansen, we create accessible salon-quality products and believe
individuals should feel empowered to express their creativity and
personality. Jared McCain caught our eye with his striking nail
styles, showcasing his vibrant self-expression, all while
simultaneously shining as a standout player on the court. He’s
continued to remain true to himself, and we’re thrilled to welcome
him to the Sally Hansen family."
As part of the collaboration, McCain will serve as a brand
ambassador for Sally Hansen, promoting inclusivity and
self-expression both within the sports community and beyond.
Together, Sally Hansen and Jared McCain aim to redefine the
boundaries of traditional sports sponsorships and inspire a new
generation to embrace their individuality without fear.
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY INC.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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